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Academic and Professional Writing

The document outlines the characteristics and purposes of academic and professional writing, highlighting that academic writing is formal and impersonal, while professional writing is more personal and often used in business contexts. It details the components essential to both types of writing, including context, message, language, purpose, audience, and product. Examples of each writing type are provided to illustrate their application.

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devinerulida09
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20 views15 pages

Academic and Professional Writing

The document outlines the characteristics and purposes of academic and professional writing, highlighting that academic writing is formal and impersonal, while professional writing is more personal and often used in business contexts. It details the components essential to both types of writing, including context, message, language, purpose, audience, and product. Examples of each writing type are provided to illustrate their application.

Uploaded by

devinerulida09
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Academic and

Professional writing
Academic writing
Is a type of writing produced by students in
an academic setting.
Its main purpose is to inform and persuade,
NOT to entertain.
• It is impersonal and formal.
Academic writing
• It is impersonal because it usually
uses the third person perspective
and does not have a direct
reference to persons and feelings.
Academic writing
• It is formal because it strictly
adheres to formal English and
avoids word contractions (e.g.,
don’t. shouldn’t).
Examples :
Academic essay, Thesis,
Dissertation, Library Research,
Coursework, Reaction paper, Book
review, Literature review, Research
report, Project proposal, Position
paper
Professional writing
• Is any type of written communication
done specifically in a professional
context; it is most often applied in
business and technical writing.
• Its main purpose is to inform and
persuade readers
Professional writing
Uses business English and a more
personal tone.
• Can use first and second person points
of view (e.g., I and you)
Examples :
Instructional manuals,
Specification, Brochure, Business
correspondence (letter and
memo), Business and technical
report.
Components of Academic
and
Professional Writing
1. CONTEXT - refers to the situation where
professional writing is performed. It
includes the people involved (sender and
the receiver), relationship between the
people involved in the communication,
time and place, and some possible
interferences.
2. MESSAGE - refers to the content of you
document. It includes the main topic and
the details that support it. Facts,
statistics, testimonies and observation.

3.LANGUAGE - refers to the channel used


to convey the message. Visual or textual,
formal or informal, verbal or non-verbal.
4. PURPOSE – is the reason or motive that
you have when communicating. It also
helps you determine the reactions you
want to elicit from your target audience.
TWO LEVELS OF PURPOSE:
a. GENERAL – to inform (to make the
audience understand a concept) and to
persuade (to influence the readers to
change their attitudes or actions).
b. SPECIFIC - is the reason why you want
to inform or persuade your target
audience.
5. AUDIENCE - is the receiver of the
message.

* Primary – direct receiver of your


document.
* Secondary - indirect receiver of your
document.

6. PRODUCT – refers to the output that


you intend to produce after considering
all the other components.
Thank You

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