Pure

Greens
Made with love
 ENVIRONMENTA
L ANALYSIS
A Journey of Innovation and Success

COMPETITVE FORCES POLITICAL & LEGAL

According to the study of DOST- ENVIRONMENT
FNRI, Filipino adults and older • The Philippine government, through
persons consume significantly less agencies like the Department of
fruits and vegetables than the Health (DOH) and the Food and
WHO/FAO recommended daily Nutrition Research Institute (FNRI), is
intake, leading to increased risks of increasingly focused on promoting
malnutrition and non-communicable
healthy diets and addressing
diseases. Nationwide, there's a
malnutrition and non-communicable
growing awareness of health and
diseases.
wellness, driving demand for
• The Department of Agriculture
healthier snack options. This trend is
supports agricultural development,
likely to be reflected in Polomolok as
which is essential for businesses that
well.
ECONOMIC rely on locally sourced ingredients.
• SOCCSKSARGEN's rich agricultural
ENVIRONMENT
production offers a prime setting for
The growth of e-commerce and healthy snack businesses. However,
online sales has expanded market these ventures must adhere to both
access for healthy snack national and
SOCIAL local laws.
& CULTURAL
businesses, allowing them to reach
ENVIRONMENT
consumers beyond their immediate
Often Filipinos has a tradition of mid-
geographic areas. This has had a
afternoon snacks called “Merienda” in
significant impact on the costs of
which we eat a light snack between lunch
the business as online sales can
and dinner. According to DOST-FNRI the
reduce the need for physical
study of M. , Serafico, et. al. (2023) Results
storefronts, lowering overhead revealed that around 70% of Filipino
costs such as rent and utilities. In children consume snacks once a day,
addition, online platforms allow for usually as afternoon snacks. Moreover,
direct interaction with customers, consumption of snack foods decreases as
enabling businesses to gather the age of children increases. This part of
feedback, address concerns, and Filipino culture presents a significant
build relationships. opportunity for healthy snack businesses,
offering healthier alternatives to traditional
merienda items that can appeal to
 OBJECTIVES
• TO SERVE HEALTHY, FRESH,
AND ENJOYABLE SNACKS.
• MAINTAIN LONG TERM
CUSTOMERS AND CUSTOMER
RELATIONSHIP
• INCREASE SOCIAL MEDIA
FOLLOWERS

• GROWING MONTHLY OR YEARLY

REVENUE

PERFORMANCE
TECHNOLOGICA Customer Lifetime
L ENVIRONMENT Value - Pure Greens
According to ITA (2024), the emphasizes the
pandemic accelerated the importance of building
adoption of digital lasting customer
technologies, with many
relationships. Strong
businesses turning to e-
relationships foster brand
commerce, online marketing,
loyalty, generate positive
and digital payment platforms
word-of-mouth referrals,
to reach customers. The
and provide valuable
pandemic created a
challenging environment for customer feedback, all of
businesses in which contribute to a
SOCCSKSARGEN, stable and predictable
necessitating adaptation, revenue stream.
resilience, and support to
mitigate the adverse effects.
The pandemic had gave
business owners to try social
media. In amidst of the crisis,
business owners had found a
way to create a sustainable
source of income. The
Department of Trade and
Wardiere Inc. 2024

S.W.O.T.
ANALYSI
S
STRENGTHS

REGIONAL FOCUS
• Deep community connection, quick regional
delivery, and high-quality products from local
sources.
• Potential for faster, more efficient delivery
within the region.
• Ability to source local, fresh ingredients,
enhancing product quality.

ONLINE PLATFORM
• Lower overhead costs compared to brick-and-
mortar stores.
• Convenience for customers, enabling easy
ordering and delivery.
• Data collection for targeted marketing and
product development.

PERSONALIZED
HEALTHY GREEN CUSTOMER EXPERIENCE
SNACKS
• growing consumer demand for healthy and • Tailored communication and offers based on
sustainable food options. individual preferences.
• Emphasis on fresh, natural ingredients, • Exceptional customer service, prioritizing
promoting a positive brand image. responsiveness and care.
• Personalized delivery options and handling,
enhancing satisfaction.
 WEAKNESSES
DEPENDENCE ON
REGIONAL DEMAND
• The business is heavily reliant on demand
from a single region, making it vulnerable
to regional economic downturns or
changes in consumer preferences.

HIGHER MARKETING
COST
• Targeting a specific region may require
more targeted and expensive marketing
efforts to reach potential customers.

LIMITED SCAILABILITY
• The business model may not be easily
scalable to other regions, limiting future
growth opportunities.

VULNERABILITY TO
COMPETITION
• If a competitor enters the market and
offers similar products with wider delivery
options, the business may struggle to
compete.
OPPORTUNITI
ES
Growing demand for
healthy snacks
• The demand for healthy snacks is
increasing, providing a growing
market for the business to tap
into.
Expansion into nearby
regions
• Once the business has established
itself in its core region, it may be
able to expand into nearby
regions, increasing its market
reach.
THREATS
Influencer marketing Competition from
established brands
• Partnering with local influencers or
bloggers in the health and wellness • Larger, established brands may
space could help increase brand enter the market, offering similar
awareness and reach new products and posing a threat to the
customers. business.

Changes in consumer
preferences
• Shifts in consumer preferences
away from healthy snacks or
towards different types of products
could negatively impact the
business.
 By strategically aligning its regional focus and online platform strengths with the
growing demand for healthy snacks, this business can leverage community
connections and efficient delivery to capture a health-conscious market. Utilizing
the online platform's data, targeted marketing can amplify brand awareness, while
the allure of healthy green snacks, made with fresh, local ingredients. Furthermore,
a personalized customer experience fosters loyalty and encourages repeat
purchases, maximizing the opportunity presented by the increasing interest in
healthy living. To mitigate the weakness of dependence on regional demand, the
business should diversify its product line and cultivate a strong online community.
Addressing higher marketing costs requires a focus on cost-effective digital
strategies and customer referrals. To overcome limited scalability, a robust and
adaptable online platform and delivery system must be developed. Facing the
vulnerability to competition, the business must differentiate itself through
exceptional service and unique offerings. To counter the threat of competition from
established brands, the business should emphasize its local, fresh, and
personalized approach. Finally, to navigate the threat of changing consumer
preferences, continuous market monitoring and product innovation are essential.
M A T C H I N G S T R E N G T H T O
O P P O R T U N I T I E S &
C O N V E R T I N G W E A K N E S S E S
T A N D T H R E A T S
MARKETING
OBJECTIVES
A Journey of Innovation and Success

TO SERVE HEALTHY,
FRESH, AND
ENJOYABLE SNACKS TO MAINTAIN LONG-TERM
OUR CUSTOMERS RELATIONSHIPS WITH OUR
We will source high-quality CUSTOMERS.
We recognize that customer retention
ingredients, develop new and is crucial to our success, and we target
exciting recipes, implement an 80% customer retention rate within
robust quality control processes, 12 months. To achieve this, we will
and encourage customer implement loyalty programs, offer
feedback. By doing so, we aim to personalized customer service, and
attain a customer satisfaction host educational events such as
rating of 4.5/5 within six months, webinars and workshops. These
ensuring that our customers are initiatives will help foster a loyal
delighted with our products. community of customers who
appreciate our commitment to their
well-being.REVENUE GROWTH
DRIVE
INCREASE OUR SOCIAL MEDIA AND INCREASE OUR SALES
PRESENCE AND ENGAGE WITH
OUR CUSTOMERS ONLINE We aim to achieve a 20% revenue
growth rate within 12 months by
We aim to increase our social
optimizing our website for
media followers by 20% within
conversions, offering limited-time
three months by posting high-
promotions and discounts,
quality, visually appealing
expanding our product offerings
content, utilizing relevant
to include new and
hashtags, running social media
complementary items, and
contests, and collaborating with
developing strategic partnerships
influencers and other relevant
with other businesses and
accounts. By doing so, we will
organizations to increase
increase our online visibility, drive
exposure and drive sales. By
website traffic, and attract new
achieving this objective, we will
customers.
ensure the long-term
sustainability and success of our
business.
 Larana, Inc. Fashion
News

TARGET MARKET
OF PURE GREENS
Vegetarians
People who follow a
plant-based diet and
seek meat-free meal
options. They prioritize
cruelty-free,
sustainable, and
nutritious food choices.

FRESH FOOD SEEKERS

Individuals who prefer organic,
natural, and unprocessed
ingredients. They look for light,
refreshing, and nutrient-dense meals
that offer freshness and quality.

HEALTH CONSIOUS
INDIVIDUALS
Aiming for a balanced diet,
including fitness enthusiasts and
weight-watchers. They prefer
low-calorie, high-fiber food
options that support a healthy
lifestyle.
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 Larana, Inc. Fashion
News

TARGET MARKET
OF PURE GREENS
FAMILIES WITH
YOUNG CHILDREN

Parents want to
ensure their children
get adequate nutrition
and may seek kid-
friendly vegetables or
creative ways to
incorporate them into
meals.
SENIORS
Older adults may have specific
dietary needs and may prefer softer,
easier-to-prepare vegetables.

www.reallygreatsite.com 01
PURE
GREENS
BRAND NAME
MARKETING The name "Pure Greens Delicious
STRATEGIES Spring Rolls" highlights freshness,
health, and flavor. "Pure Greens"
represents fresh, natural, and plant-
MARKETING MIX
based ingredients, appealing to
health-conscious consumers.
"Delicious" assures great taste, while
"Spring Rolls" clearly describes the
product. The name conveys a balance
of nutrition and flavor, making it
attractive to those seeking healthy
yet tasty food.