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Introduction to UX Design (8)

User Experience (UX) refers to the overall feeling users have when interacting with a product or service, encompassing aspects such as ease of use, utility, and accessibility. UX design focuses on creating enjoyable and efficient products by understanding user needs and incorporating feedback, while also addressing usability, desirability, and supportability. Good UX can significantly influence customer attraction and retention, contrasting with poor UX that drives users away.

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9 views

Introduction to UX Design (8)

User Experience (UX) refers to the overall feeling users have when interacting with a product or service, encompassing aspects such as ease of use, utility, and accessibility. UX design focuses on creating enjoyable and efficient products by understanding user needs and incorporating feedback, while also addressing usability, desirability, and supportability. Good UX can significantly influence customer attraction and retention, contrasting with poor UX that drives users away.

Uploaded by

raajsonu222
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction to UX

Design

Satyanarayan Sahu
What is User
Experience(UX)
 User Experience refers to the
feeling users experience when
using a product, application,
system or service.
 It is a broad term that can cover
anything from how well the user
can navigate the product, how
easy it is to use, how relevant the
content displayed is etc.
What is User
Experience(UX)
 User experience (UX) is made
of all the interactions a user
has with a product or service. It is
the personal, internal experience
customers go through when using
a product’s interface.
An Example
 If we purchase a product from a
website which is too slow, not
attractive, payment process is
slow, it is a bad UX.
 On the otherhand, if the website is
fast, attractive, it is a good UX.
 Good UX can attract more and
more customers where as
customers will move away from
the website having bad UX.
Factors that Influence User
Experience(UX)
UX includes
 Ease of use: How easy it is to use the
product
 Utility: How useful the product is
 Efficiency: How efficient the product is
 Relevance: How relevant the content
is
 Accessibility: How accessible the
product is for people of all abilities
 Credibility: How trustworthy the
product is
 Satisfaction: How enjoyable and
efficient the product is
UX Design
UX design is the process of
creating products with the
customer in mind.
It involves studying the
customer, their needs, and
their feedback.
It involves combining the
services of multiple
disciplines, including
engineering, marketing, and
UX Design
 User experience (UX) design
is the process of creating
products, systems, or services
that are enjoyable and easy to
use for the end user.
 UX designers focus on the
interaction between the user and
the product, making sure it's
efficient and seamless.
What UX Designers do?
 Conduct user research to understand
how users interact with technology
 Create wireframes and prototypes to
test the structure and functionality of
the product
 Collaborate with stakeholders, UI
designers, and developers
 Perform user testing to identify
problems and validate design decisions
 Use design thinking to find and test
creative solutions to practical problems
What UX Design
addresses?
 Usability: The product should be simple
to use and have familiar features
 Accessibility: The product should be
usable by everyone, including people
with disabilities
 Desirability: The product should have
attractive and consistent aesthetics
 Supportability: The product should be
well-supported so that users can resolve
problems quickly and easily
 Credibility: The product should be
trustworthy
UX vs UI
Thank You…

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