2324PR1 Week 3 Types of Research (1)
2324PR1 Week 3 Types of Research (1)
Emic vs Etic
Quantitative Data vs
Qualitative Data
IV vs DV
TYPES OF RESEARCH
Types of Research based on:
a. APPLICATION OF THE
RESEARCH METHOD
b. PURPOSE OF THE RESEARCH
c. DATA NEEDED
BASED ON
APPLICATION
Whether research is applied to
THEORETICAL or PRACTICAL issues
TYPES
A. Pure/Basic Research
B. Applied Research
PURE / BASIC
• Deals with concepts,
RESEARCH
principles, or abstract things.
• Attempts to expand the limits
of knowledge.
• Not directly involved in the
solution to a pragmatic
problem.
• To contribute to the general
body of knowledge in a
PURE / BASIC
RESEARCH
APPLIED RESEARCH
• Applied to societal problems/issues,
and finding ways to make positive
changes in society.
• Focused on answering real-world,
practical questions to provide
relatively immediate solutions.
BASED ON PURPOSE
• Descriptive
• Correlational
• Explanatory
• Exploratory
• Action
DESCRIPTIVE
RESEARCH
• Aims at describing or giving a verbal portrayal or
picture of a person, thing, event, group,
situation, etc.
• Liable to repeated research because topics relate
only to a certain period/limited years.
Examples
• Consumers’ perception of the best phone to
purchase
• The Filipino street foods
• Common test-taking errors of high school students
CORRELATIONAL
RESEARCH
• Shows relationships or connectedness of
two factors, circumstances, or agents
• Concerned about the existence of
relationships not the causes & ways of
development
Examples
• Relationship between nutritional labels &
consumer buying behavior
• Age & Pregnancy outcomes
• English Skills and Mathematical skills
EXPLANATORY
RESEARCH
• Elaborates or explains not just the reasons
behind relationships but also ways by
which such relationship exists.
Examples
• Reasons behind the increasing
incidence of teenage pregnancy
• Factors influencing consumer SIM card
preference
EXPLORATORY
RESEARCH
• Determines the nature of the problem thus helping
to have a better understanding of the problem.
• Does not intend to offer final and conclusive
solutions to existing problems.
• Two forms: either a NEW TOPIC or a NEW ANGLE.
Examples
• Millennial marketing strategies
• Challenges of a nurse caring for a
pediatric cancer patient
ACTION RESEARCH
• Studies on the ongoing practice of a
school, organization, community, or
institution to obtain results that will
bring improvements to the system.
Examples
• A principal studying teacher burnout and
dissatisfaction in a local school context,
• A group of teachers studying classroom
discipline problems in their unique classrooms
BASED ON TYPES OF
DATA NEEDED
QUANTITATIV
E
QUALITATIVE
QUANTITATIVE
• RESEARCH
Concerned with the objective meaning thus
involves measurement of data
• Presents research results referring to the number
or frequency of something in numerical forms
• Can be subjected to statistical analysis
Examples
• The efficiency of a wind generator in
converting energy to electricity
• Best marketing strategies that improve
sales
QUALITATIVE
RESEARCH
• Concerned with subjective meaning thus not
measurable
• Uses words rather than numbers to express the
results
• Commonly about peoples’ thoughts, beliefs,
feelings, views, and lifestyle
Example
• Experience of owners of small-scale businesses
that eventually becomes a big time business
QUALI vs QUANTI
Type of Qualitative Quantitative
Question Probing
Simple
Sample Size Small
Large
Questioner’ High
Low(ish)
s Skill Verbal
Numeric
Data Language
QUALI vs QUANTI
Qualitative Quantitative
Type of Subjective,
Analysis Objective,
Thematic
Statistical
Codal
High
Ability to Low
Choices,
Replicate Attitude,
Frequency
Areas Probed Feelings
3rd Monthly Exam
Coverage
Lesson 1: Sources of Knowledge and Inquiry and Research
• Constructivism vs Positivism
• Characteristics of Research
Lesson 2: Philosophical Assumptions of Qualitative
Research and Variables in Research
• Emic and Etic Perspectives
• Ontological, Axiological, Epistemological, Rhetorical, &
Methodological
• Types of Variables: Qualitative vs Quantitative, & IVDV
Lesson 3: Types of Research
• Purpose, Application, and Data Needed
• Qualitative vs Quantitative Research
REFERENCES