POULTRY

PRODUCTION
Feeds and Feeding in
Poultry Production:

Poultry feed is crucial for

successful poultry
production, as it provides
the necessary nutrients for
growth, egg production,
and overall health. It’s the
largest cost in poultry
farming, accounting for
 Key Components of Poultry Feed
Poultry require over 40 nutrients, categorized into six groups:

- Water: Essential for all bodily functions.

- Proteins: Provide amino acids, building blocks for growth and
development.
- Carbohydrates: Provide energy for basic functions and
activity.
- Fats: Provide concentrated energy and essential fatty acids.
- Minerals: Regulate metabolic processes and bone health.
- Vitamins: Support various bodily functions and immune
system health.
 Feed Types and Formulation:

Poultry feeds are formulated to meet specific

needs based on age, production stage
(growing, laying, maintenance), and bird type
(broilers, layers). Common feed types include:

- Mash: A finely ground mixture of

ingredients.
- Pellets: Compressed mash, offering better
nutrient consistency and reduced waste.
- Crumbles: Crushed pellets, ideal for young
Mash Feed Pellet Feed Crumbles
Feed
Feed Management and
Considerations
- Full Feeding: Providing continuous access to feed,
maximizing production.
- Meal Feeding: Restricting feed access for specific
periods, often used for weight management.
- Grit: Essential for birds consuming whole grains to
aid in digestion.
- Mycotoxin Contamination: A significant concern,
especially in humid climates.
- Water: Poultry require about twice as much water
as dry feed.
Alternative Feeds:

The poultry industry is exploring alternative feed

sources to address rising costs and limited
availability of traditional ingredients:

- Insect Meals: A sustainable protein source.

- Food Waste: Reducing waste and providing a
valuable feed source.
- Agro-industrial Byproducts: Utilizing
byproducts from other industries.
Key Considerations for
Successful Poultry Feeding:
- Nutrient Balance: Ensuring the feed provides all
necessary nutrients in the right proportions.
- Feed Quality: Using high-quality ingredients to
maximize performance and health.
- Feed Management: Implementing appropriate
feeding methods and monitoring feed consumption.
- Environmental Factors: Considering climate and
housing conditions to optimize feed intake.
- Disease Prevention: Minimizing feed contamination
and providing appropriate medications or supplements.
 Dressing and cutting

Dressing and cutting is a broad term

that can refer to many things. Based
on your query, it seems you’re
interested in how to properly dress
and cut wounds.
 Dressing Wounds: A Step-by-
Step Guide
1. Control Bleeding: Apply pressure to the wound using a clean cloth or bandage.
Elevate the wound above your heart if possible. If bleeding persists, seek medical
attention.
2. Clean the Wound: Wash your hands thoroughly with soap and water. Gently rinse the
wound with clean water or saline solution. Avoid using harsh antiseptics like hydrogen
peroxide or iodine.
3. Remove Debris: If there’s debris in the wound, use tweezers sterilized in alcohol to
remove it. If debris is deeply embedded or there is a lot of debris, seek medical
attention.
4. Apply Dressing: Apply a thin layer of petroleum jelly or antibiotic ointment to the
wound. Cover with a sterile bandage, ensuring it’s large enough to cover the wound and
a bit of the surrounding skin.
5. Change Dressings: Change the dressing regularly, at least twice a day, or whenever it
Cutting Dressings:

Follow Infection Control Guidelines: Always use clean,

sharp scissors when cutting dressings to prevent
contamination.
2. Cut Across the Peelable Back: When cutting adhesive
dressings, always cut across the peelable back to make
removal easier.
3. Round Off Edges: Round off the cut edges of dressings
to prevent them from catching on clothing or bedding.
4. Avoid Cutting Absorbent Materials: Do not cut
dressings that contain super-absorbent powder or
granules, as this can release particulates into the wound
Management Practices of
Poultry Production:
Feed Management
Feed is the most vital nutrient for poultry production. It
is necessary to have easy access to good quality & fresh
feed for the potential performance of birds. However,
moldy feed is not only unpalatable but also toxic as well.
It consumes valuable nutrients from feed & produces
mycotoxins. Mould can grow easily in empty silos during
humid & warm climates. So, the silo must be inspected
and cleaned regularly. Regularly adjusting of feeder line
helps to reduce feed wastage as well as prevent feed
mixing with litter
Biosecurity

Biosecurity is a crucial point to get

successful poultry production. It is
necessary to do robust biosecurity
practices throughout broiler production.
Managing step-to-step daily biosecurity
program in the poultry farm reduces the
risk of pathogen transmission between the
flocks.
Brooding Management

With today’s improved genetic capabilities and

the fast growth of birds, more time is being
spent during the critical brooding phase. As a
result, ensuring a good start in poultry
production can have a significant impact on the
future health and performance of the birds.

The brooding period is an important time for

intestinal growth and the development of a
balanced microflora
 Water Management
Drinking water accounts for 70–80 percent of the
bird’s daily drinking needs. Poultry will generally
consume more water than feed. As a result,
water is the most critical nutrient for poultry. An
abundance of clean water will reduce challenges
and maximize performance.
Factors to consider when
thinking about water
management
Quality, height, pressure, include:
mineral content and
accessibility

Cleanliness of drinker lines/regulators prior to flock

placement and during production

Flushing water lines between flocks and during

production

Elimination of biofilms and mineral buildup

Downtime Between Flocks

Adequate downtime of at least 14 days with

appropriate cleaning and disinfection measures
between flock placements helps to reduce
transmission of disease between flocks and
allows time to prepare for the next flock.
Environmental Management

General environmental management of the barn

includes many components, such as temperature,
relative humidity, ventilation and lighting.

Understanding that these components work both

separately and together can help to guide your
management practices.
Pest and Disease Control: A
Multifaceted Approach
Pest Control
Pest control encompasses methods to manage and
eliminate unwanted organisms that can cause harm or
damage to property, crops, or humans. It’s a crucial aspect
of public health and agriculture.
• Types of Pests: Common pests include insects (ants,
cockroaches, termites, mosquitoes), rodents (rats, mice),
and other animals (birds, snakes).
• Control Methods: Pest control methods range from simple
DIY solutions to professional extermination services. These
methods include:
◦ Chemical Control: Using pesticides and insecticides.
◦ Physical Control: Trapping, sealing entry points, and using
barriers.
Disease Control
Disease control refers to measures aimed at preventing,
managing, and eradicating diseases within populations. It’s a
vital component of public health.

• Types of Diseases: Diseases can be infectious (transmitted

between individuals) or non-infectious (caused by factors like
genetics or environment).

• Control Methods: Disease control strategies include:

◦ Vaccination: Providing immunity against infectious diseases.

◦ Treatment: Using medications to cure or manage diseases.

◦ Public Health Measures: Promoting hygiene, safe water and

sanitation, and disease surveillance.
Marketing in Poultry Production: A
Technological Information and
Communication (TIC) Perspective
The poultry industry, a significant contributor to
global food security, relies heavily on effective
marketing strategies for success. This report
explores the intersection of marketing and
Technological Information and Communication
(TIC) within poultry production, highlighting the
role of digital tools and strategies in enhancing
efficiency, reaching wider markets, and building
stronger consumer relationships.
1. Digital Marketing
Strategies:
E-commerce and Online Sales: Online platforms
and e-commerce websites offer direct-to-
consumer sales channels, bypassing traditional
intermediaries and increasing profitability. This
requires robust online ordering systems, secure
payment gateways, and efficient delivery
mechanisms, often leveraging location-based
services and delivery tracking applications.
- Social Media Marketing: Social media platforms (Facebook,
Instagram, Twitter) are powerful tools for building brand
awareness, engaging with consumers, and promoting poultry
products. Targeted advertising campaigns can reach specific
demographics, while interactive content (videos, images,
stories) can enhance engagement and build brand loyalty.

- Mobile Marketing: Mobile-friendly websites and apps are

crucial for reaching consumers on their smartphones and
tablets. Mobile marketing campaigns can utilize location-
based services, push notifications, and SMS marketing to
engage consumers directly.
2. Utilizing Technology for
Production and Traceability:
- Farm Management Software: Digital tools for
farm management improve efficiency by
tracking production data, managing inventory,
and monitoring animal health. This data can
inform marketing strategies, highlighting the
efficiency and sustainability of production
methods.
- Blockchain Technology: Blockchain can enhance
traceability by providing transparent and secure tracking
of poultry products from farm to consumer, addressing
consumer concerns about food safety and ethical
sourcing.

- IoT Sensors and Data Analytics: Internet of Things (IoT)

sensors can monitor environmental conditions
(temperature, humidity) and animal health, providing
real-time data for optimizing production and improving
product quality. Data analytics can identify trends and
patterns, informing marketing strategies and improving
decision-making.
3. Challenges and
Considerations:
- Digital Literacy: Effective implementation
requires adequate digital literacy among
producers and marketing teams. Training and
support are essential to maximize the benefits of
TIC tools.
- Cybersecurity: Protecting sensitive data and ensuring
secure online transactions are critical concerns. Robust
cybersecurity measures are necessary to prevent data
breaches and maintain consumer trust.

- Internet Access and Infrastructure: Reliable internet

access and adequate digital infrastructure are essential
for effective implementation of TIC strategies,
particularly in rural areas.
1.What is the main goal of pest control?
a) To completely eliminate all living organisms.
B) To manage and eliminate unwanted organisms that cause
harm.
C) To increase the population of beneficial insects.
D) To use only chemical pesticides

2. Which of the following is an example of a physical pest

control method?
A) Using insecticide spray.
B) Introducing ladybugs to eat aphids.
C) Setting traps for rodents.
D) Using a vaccine.
3. What does IPM stand for?
a) Important Pest Management
b) Integrated Pest Management
c) International Pest Monitoring
d) Invasive Pest Management

4. What is a common example of a biological pest

control method?
A) Using rat poison.
B) Spraying insecticide.
C) Introducing a natural predator to control a pest.
D) Sealing cracks and crevices.
5. What is the primary purpose of vaccination in
disease control?
A) To treat an existing disease.
B) To prevent disease.
C) To cure a disease.
D) To isolate infected individuals.

6. Which of these is a public health measure for

disease control?
A) Taking antibiotics.
B) Using insect repellent.
C) Improving sanitation.
D) Setting traps.
7. What is the purpose of quarantine in disease control?
A) To treat infected individuals.
B) To prevent the spread of disease.
C) To vaccinate a population.
D) To improve sanitation.

8. Which type of disease is transmitted between

individuals?
a) Non-infectious
b) Genetic
c) Infectious
d) Environmental
9. Rats and mice are examples of what type of pest?
a) Insects
b) Rodents
c) Birds
d) Reptiles

10. What is one potential drawback of using chemical

pest control methods?
A) They are always very effective.
B) They are inexpensive.
C) They can harm the environment.
D) They are easy to use.
THANK YOU!