Scribd
Upload
2 views

Lesson 4.2 Visual Information and Media

Visual information encompasses data communicated through visual elements like images, charts, and diagrams, enhancing comprehension and interpretation across various fields. Key dimensions of visual information include composition, color, typography, contrast, depth, visual hierarchy, visual style, and media format, all contributing to its effectiveness. Understanding these dimensions is essential for creating and evaluating visual content, which can transcend language and culture.

Uploaded by

christianloydtsy
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
2 views

Lesson 4.2 Visual Information and Media

Visual information encompasses data communicated through visual elements like images, charts, and diagrams, enhancing comprehension and interpretation across various fields. Key dimensions of visual information include composition, color, typography, contrast, depth, visual hierarchy, visual style, and media format, all contributing to its effectiveness. Understanding these dimensions is essential for creating and evaluating visual content, which can transcend language and culture.

Uploaded by

christianloydtsy
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 16

Visual Information

and Media
Media and Information Literacy
Visual information refers to any form of
data or knowledge that is communicated
through visual elements such as images,
charts, graphs, diagrams, maps, videos, or
other visual representations. It is
information that is primarily presented or
conveyed through visual means rather than
relying solely on textual or verbal
communication.

Visual information utilizes visual cues, such


as colors, shapes, lines, textures, and
spatial arrangements, to convey meaning,
represent data, or illustrate concepts. It
leverages the human ability to perceive,
interpret, and understand visual stimuli
efficiently.
Visual information is widely used in various fields and domains, including
education, science, business, journalism, advertising, design, and more.
It enables effective communication, enhances comprehension, and aids
in the interpretation of complex or abstract ideas, data, or relationships.

Examples of visual information:


•Infographics: Visual representations that combine text, images, and graphics
to present complex information or data in a concise and engaging manner.
•Charts and Graphs: Visual representations of numerical or statistical data, such
as bar graphs, line graphs, pie charts, or scatter plots, which allow for easy
interpretation and comparison.
•Maps: Visual representations of geographic or spatial information, displaying
features, locations, or relationships between places.
•Diagrams: Visual representations that illustrate processes, systems,
relationships, or structures using labeled shapes, arrows, and other graphical
elements.
•Images and Photographs: Visual representations captured or created to convey
information, evoke emotions, or provide visual context.
Visual information and media
can be described in terms of
several dimensions, which
capture different aspects and
characteristics of the visual
content.
Dimensions of Visual Information and Media

Composition
Composition refers to the arrangement
and placement of visual elements within
an image or design. It involves factors
such as balance, symmetry, rule of
thirds, framing, and use of negative
space. A well-composed visual creates a
sense of harmony, visual interest, and
guides the viewer's attention.
Dimensions of Visual Information and Media

Color
Color plays a significant role in visual
information and media. This dimension
encompasses aspects such as color
palette, hue, saturation, brightness,
contrast, and color harmony. Color
choices evoke emotions, convey
meaning, establish visual hierarchy, and
contribute to the overall aesthetic appeal
of the visual content.
Dimensions of Visual Information and Media

Typography
Typography relates to the selection,
arrangement, and design of text within
visual media. It involves considerations
such as font choice, font size, font style,
kerning, leading, and hierarchy.
Typography enhances readability,
communicates information effectively,
and adds visual interest to the overall
design.
Dimensions of Visual Information and Media

Contrast
Contrast refers to the difference in visual
properties, such as brightness, color, or
texture, between different elements in an
image or design. Contrast helps create
visual impact, highlight important
information, and improve legibility. It can
be achieved through variations in color,
tone, size, shape, or texture.
Dimensions of Visual Information and Media

Depth and Perspective


Depth and perspective create a sense of
three-dimensionality in visual content.
This dimension involves techniques such
as overlapping, size scaling, shading,
and use of vanishing points. Depth and
perspective provide a sense of realism,
spatial relationships, and can guide the
viewer's focus within the image.
Dimensions of Visual Information and Media

Visual Hierarchy
Visual hierarchy refers to the
arrangement and organization of visual
elements to convey importance and
guide the viewer's attention. This
dimension involves techniques such as
size, placement, color contrast, and
typography. A well-designed visual
hierarchy helps users navigate and
understand the content more easily.
Dimensions of Visual Information and Media

Visual Style
Visual style encompasses the overall
look, feel, and aesthetic of the visual
content. It can be influenced by factors
such as artistic style, design trends,
branding guidelines, or cultural
influences. Visual style defines the
personality, mood, and identity of the
visual media.
Dimensions of Visual Information and Media

Media Format
The media format dimension considers
the specific medium in which the visual
information is presented, such as
photographs, illustrations, infographics,
charts, graphs, videos, or animations.
Different formats have unique
characteristics and convey information in
distinct ways, impacting the viewer's
perception and understanding.
These dimensions collectively
contribute to the visual impact,
effectiveness, and
communicative power of visual
information and media.
Understanding and considering
these dimensions can help in
creating, analyzing, and
evaluating visual content for
various purposes and contexts.
"Visual information has the power to
transcend language and culture,
speaking directly to our senses and
igniting our understanding."
Group Activity
Create a digital infographic about the “Importance of
being Media and Information Literate”. It will be
graded according to the dimensions of visual
information and media. (5 points each)

You might also like