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TIMES_OF_INDIA

The Times of India, founded in 1838, is the oldest English-language newspaper in India and the largest selling English-language daily globally. It has launched an AI app that provides real-time news updates and personalized recommendations, enhancing the news consumption experience. The app offers subscription plans, including a trial month and annual options, allowing access across multiple devices without advertisements.

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13 views10 pages

TIMES_OF_INDIA

The Times of India, founded in 1838, is the oldest English-language newspaper in India and the largest selling English-language daily globally. It has launched an AI app that provides real-time news updates and personalized recommendations, enhancing the news consumption experience. The app offers subscription plans, including a trial month and annual options, allowing access across multiple devices without advertisements.

Uploaded by

poojaprabhakarran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TIMES OF INDIA

ABOUT TIMES OF INDIA

• Founded in 1838, it is the oldest English-language newspaper in India and the second-oldest Indian
newspaper still in circulation

• It is the fourth-largest newspaper in India by circulation and the largest selling English-language daily in
the world

• It is available in print and online, with a website and mobile app that offer news, analysis, videos, and
more

• The Times of India covers a wide range of topics, including news, business, sports, entertainment,
lifestyle, and more

• It is known for its in-depth reporting, investigative journalism, and editorials

• The Times of India has won numerous awards, including the prestigious Prem Bhatia Award for Political
Reporting and the Ramnath Goenka Award for Excellence in Journalism.
BOARD MEMBERS

RAJ JAIN
CEO
SWOT ANALYSIS

STRENGTHS
Widely available daily present across many
regions with a circulation average of over 3.5 WEAKNESS
million per day
Can leverage Parent Company’s presence in Some people have the perception that TOI
Television, Radio etc. to reach out to a wider publishing more celebrity/entertainment news
audience especially for a Sustained Campaign on a
particular issue for eg. Campaign against Tough competition means limited scope for
corruption etc. increasing market share
Easy Brand Recall useful in a competitive markets
with numerous dailies; high brand loyalty
.

OPPOURTUNITIES
THREATS
Has a limited presence in Southern India as
compared to the rest of India
Increased competition from other dailies
Huge opportunity in Regional Languages space
On line news medium means reduced circulation
Better usage and interaction with online and
mobile mediums
INTRODUCTION TO WISE OWL

• In the era of digital transformation, Times of India has taken a giant


leap in the field of news reporting with its revolutionary AI app

• Harnessing the power of Artificial Intelligence, this groundbreaking


application guarantees timely news updates with utmost accuracy

• Gone are the days of waiting for breaking news, as this app delivers
real-time information at your fingertips

• Get ready to embark on a new journey where AI shapes the future of


news.
ABOUT THE APP

• By entering a date, Example :"10th December 2022"

• And it opens news content related to that particular date

• Also, "10th December 2022- sports news", and sports news related to that day appears
BENEFITS OF THE APP

• The Times of India AI app offers several features that enhance the news
consumption experience

• These include personalized news recommendations based on user preferences,


real-time news, a user-friendly interface, and the ability to save articles for later
reading.

• With these features, the app ensures that users have access to timely and relevant
news in a convenient and personalized manner
SUBSCRIPTION

SUBSCRIPTION:

• 1st month trial basis

• After completing one month, the next three months will be subscription basis of
Rs. 249

• For one year subscription – Rs. 1499

Benefits of subscribing to one year plan:

 Can access in all the devices like: Phone, Tab & Laptop/PC
 Can login at the same time in all three devices
 After completion of one year, next year’s payment will be only for Rs. 799
 No Advertisements

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