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MIL.-Lesson-7-Visual-information-and-media-pt (1)

The document discusses the role of visual media and information in education, emphasizing its use in creating, analyzing, and producing visual images to enhance learning. It outlines various types of visual media, design elements, and principles that contribute to effective visual communication. Additionally, it provides a framework for evaluating visual information and encourages the creation of infographics as a means of demonstrating understanding.

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4 views

MIL.-Lesson-7-Visual-information-and-media-pt (1)

The document discusses the role of visual media and information in education, emphasizing its use in creating, analyzing, and producing visual images to enhance learning. It outlines various types of visual media, design elements, and principles that contribute to effective visual communication. Additionally, it provides a framework for evaluating visual information and encourages the creation of infographics as a means of demonstrating understanding.

Uploaded by

janiceangelvaldez553
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 33

MEDIA AND

INFORMATION LITERACY
Visual Information and
Media
Visual media and
information
Materials, programs,
applications and the like
that teachers and
students use to formulate
new information to aid
learning through the use,
analysis, evaluation and
production of visual
images.
Source: https://www.demandgenreport.com/industry-topics/rich-media/2906-the-power-of-visual-content-infogra
phic
Source: https://www.demandgenreport.com/industry-topics/rich-media/2906-the-power-of-visual-content-infogra
phic
Visual Information
and Media

Source: https://www.demandgenreport.com/industry-topics/rich-media/2906-the-power-of-visual-content-infogra
phic
Types of visual media
Photography
Video
Screenshots
Infographics
data visualization (charts and graphs)
comic strips/cartoons
Memes
visual note-taking, etc.
Formally and informally
produced visual media
visual media produced by
formal organizations such
as schools, government,
and established
media/publishing outfits
are considered formally
produced. Other visual
media are considered
informally produced.
Purpose of visual information
The primary purpose of visual
information is:

to gain create meaning facilitate


attention retention
Visual design
elements
The building
blocks or
basic units in
the
construction
of a visual
Visual design
elements
The building
blocks or
basic units in
the
construction
of a visual
Visual design
elements
Line – describes a
shape or outline. It
can create texture
and can be thick or
thin. Lines may be
actual, implied,
vertical, horizontal,
diagonal, or contour
lines.
Visual design
elements
Shape – usually a
geometric area that
stands out from the
space next to or
around it, or
because of
differences in value,
color, or texture.
Shape may also be
organic.
Visual design
elements
Value – the degree of
light and dark in a
design. It is the
contrast between
black and white and all
the tones in between.
Value can be used with
color as well as black
and white. Contrast is
the extreme changes
between values.
Visual design
elements
Texture – the way a
surface feels or is
perceived to feel.
Texture can be added
to attract or repel
interest to a visual
element. Visual
texture is the illusion
of the surfaces peaks
and valleys, resulting
in a feeling of
smoothness or
Visual design
elements
Color – determined by its hue (name of
color), intensity (purity of the hue), and
value (lightness or darkness of hue).
Color and color combination can play a
large role in the design. Color may be
used for emphasis, or may elicit
emotions from viewers. Color maybe
warm, cool, or neutral. It plays a major
role in our visual perception, as it
influences our reactions about the
world around us. It is therefore
important to create color palettes that
Visual design
elements
Form – a figure
having volume and
thickness. An illusion
of a 3-dimensional
object can be
implied with the use
of light and shading.
Form can be viewed
from many angles.
1: Center of Interest
Visual 2: Balance
Design 3: Contrast
Principles 4: Directional
movement
5: Perspective
Visual Design
Principles
Consistency of
margins, typeface,
typestyle, and
colors is
necessary,
especially in slide
presentations or
documents that
are more than one
page.
Visual Design
Principles

Center of interest – an area


that first attracts attention in
a composition. This area is
more important when
compared to the other
objects or elements in a
composition. This can be by
contrast of values, more
colors, and placement in the
Visual Design
BalancePrinciples
– a feeling of
visual equality in shape,
form, value, color, etc.
Balance can be
symmetrical and evenly
balanced, or asymmetrical
and unevenly balanced.
Objects, values, colors,
textures, shapes, forms,
etc. can be used in
Visual Design
Principles
Harmony – brings
together a
composition with
similar units. If for
example your
composition was using
wavy lines and organic
shapes, you would
stay with those types
of lines and not put in
Visual Design
Contrast Principles
– offers some
change in value creating a
visual discord in a
composition. Contrast
shows the difference
between shapes and can
be used as a background
to bring objects out and
forward in a design. It can
also be used to create an
Visual Design Principles
Directional Movement – a
visual flow through the
composition. It can be the
suggestion of motion in a
design as you move from
object to object by way of
placement and position.
Directional movement can be
created with a value pattern.
It is with the placement of
dark and light areas that you
can move your attention
Visual Design
Principles

Rhythm – a
movement in which
some elements recur
regularly. Like a
dance, it will have a
flow of objects that
will seem to be like
the beat of music.
Visual Design
Principles
Perspective – created
through the arrangement
of objects in two
dimensional space to
look like they appear in
real life. Perspective is a
learned meaning of the
relationship between
different objects seen in
space.
Evaluate the given visual information
and media using the media and
information design framework.
Component Guide Question Answer
Target Audience Who is the intended audience?

Sender/Author Who is the producer?

Purpose What is the purpose?

Key Content What is the topic or message? What


are the facts?

Medium / Format Is this the best format to use? Why?


What are the things to consider in terms of Visual
Media and Information?

How does your knowledge in Visual Information help in


becoming a media and information literate individual?
ANSWER THE
GIVEN QUESTIONS
BY MAKING AN
INFOGRAPHICS

You will be
graded based
on the given
rubric.
INFOGRAPHIC SAMPLES

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