t h a t t h e

l i e v e e
We be t y o u c a n g i v
s t g i f
greate a n d t h e w o r l d
m i l y
your fa y o u ,
h e a l t h y c a r e
is a e t o t a k e
a r e h e r
so w e
r h e a l t h .
of y o u
AWAKE PVT. Ltd
AWAKE TEAM
• TEAM MEMBERS NAME
Tagline of the product

FEEL THE TASTE IN EVERY

SIP
Product contents:-
1.Chia seeds

2.Cucumber seeds

3.Crystal sugar powder

4.Coco powder(chocolate flavor)

5.Sweetening agents
 Features of the product
It delivers massive amount of nutrients with very few
calories.

Helps in weight loss .

Reduces the body temperature.

It contains antioxidants.

It promotes hydration.

It reduces blood sugar level.

The product will be available in three flavours.

1.Chocolate 2. strawberry 3. orange

 Detail explanation about the
product
Nourishes health :-
As it is the mixer of seeds which are mostly recommended by doctors and
highly used in medical world. Chia seed provides fibers, iron, calcium,
proteins and good amount of manganese,phosphorus and small amount
of potassium and copper. Cucumber seeds are also rich in fibers,
nutrients.

Enhances immune system :- Beta carotene is any antioxidant which is

present in cucumber seeds that helps with immunity.

Prevents deadly disease :-

1. Omega-3 fatty acids which are present in chia seeds helps in production of
HDL
cholesterol which protects against heart attack and stroke.

2. Antioxidant(beta - carotene) prevents cancer.

 How to prepare the drink?
It takes less then a minute to prepare your healthy drink

Step1-

Pour the hot water or hot milk

Step2

Put a packet of mamamiya powder

Step3-

Stir it

Step4-

Drink it
 Mission:-
To improve the quality of human life by enabling
people to do more &feel better and live longer.

Vision:-
Enriching the human health .
Management type:-Top to bottom
Management
GENERAL MANAGER

MANUFACTURI
NG PURCHASING FINANCE MARKETING
Leadership style:-

AUTOCRATIC
Market segmentation based on
a) Geographical segmentation

b) Demographic Segment

c) Behavioural Segment

d) Psychographic Segment
Demographic Segment :-

People between age 10 to 60,

Male and Female, Hot body
temperature people ,Low class,
Middle class and High class
people can afford.
Behavioural Segment :-

1. Purchasing habits (Reduce body temperature,

Healthy)

2. Spending habits (Money, Health)

3. User Status (Male and Female)

4. Climate (Hot climate)

Psychographic Segment :-
1. Customers who prefer to buy Healthy
nutritious products.

2. Customers who need to reduce their

body temperature.

3. Customers who are suffering from

diabetes.

4. Customers who are trying to get rid of

obesity.
 POSITIONING
Taste:- available in different flavors.
Age:- No age limit

Affordable price:- As it not priced high.

Quality:- Ingredients used in the. product
are of good quality.
TARGETING

• Viral marketing

• Pharmacy
AMOUNT OF CAPITAL REQUIRED

CAPITAL AMOUNT – 5,000,000RS

CAPITAL BUDGETING
Land 1,000,000

Building 2,000,000

Machinery 800,000

Furniture 200,000

Preliminary expenses and 200,000

Expenses for
testing the product
Working capital 300,000
requirement
Advertisement 200,000

Reserves 300,000

TOTAL 5,000,000
 MACHINERY
Chia seeds grinding machine
-150,000

Cucumber seeds grinding machine

-150,000

Crystal sugar grinding machine

-100,000

Mixture machine
-100,000

Generator
 1st year SALES
MONTHS PRODUCTION SALES
October 90,000 75,000
November 90,000+15,000 90,000
December 90,000+15,000 75,000
January 90,000+30,000 1,05,000
February 90,000+15,000 75,000
March 90,000+30,000 1,05,000
April 1,50,000+15,000 1,05,000
May 90,000+60,000 1,30,000
June 90,000+20,000 90,000
July 90,000+20,000 95,000
August 90,000+15,000 90,000
September 90,000+25,000 80,000

Closing stock of 25,000 units

 2nd year SALES
MONTHS PRODUCTION SALES
October 90,000 75,000
November 90,000+40,000 90,000
December 90,000+40,000 75,000
January 90,000+55,000 1,05,000
February 90,000+40,000 75,000
March 90,000+55,000 1,05,000
April 90,000+40,000 1,05,000
May 1,20,000+25,000 1,30,000
June 90,000+45,000 90,000
July 90,000+15,000 95,000
August 90,000+10,000 90,000
September 95,000+10,000 80,000

Closing stock of 10,000 goods

 3rd year SALES
MONTHS PRODUCTION SALES
October 90,000+20,000 75,000
November 90,000+35,000 1,20,000
December 90,000+5,000 90,000
January 90,000+5,000 90,000
February 90,000+5,000 90,000
March 1,20,000+5,000 1,05,000
April 1,50,000+40,000 1,05,000
May 90,000+25,000 1,50,000
June 90,000+45,000 1,20,000
July 90,000+15,000 1,05,000
August 90,000+10,000 40,000
September 90,000+10,000 65,000
Closing stock of 80,000 goods
 INCOME STATEMENT
Particulars Year 1 Year 2 Year 3
Sales (1115000* 13.15) 14662250 14662250 15,780,000
(-)variable cost (-)12,141,000 (-)12,141,000 (-)13,066,547
(7261800 + 4879200)
Contribution 2,521,250 2,521,250 3,397,453
(-)Fixed cost (-)744,000 (-)744,000 (-)744,000
EBIT 1,777,250 1,777,250 2,653,453
(-)Interest (-)83,500 (-)83,500 (-)83,500
([email protected]% rate
from IDBI bank)
EBT 1,693,750 1,693,750 2,569,953
(-)Tax of 25% (-)423437 (-)423437 (-)423437
(-)educational cess (-)12703 (-)12703 (-)19,274
Higher educational
cess 3%
EAT 1,257,610 1,257,610 1,908,191
/ no. of shares 40,000 40,000 40,000
EPS 31.44 31.44 47.70
 Explanation
•Sales for first year being 1115000 units.

•Sales for second year being 1115000 units.

•Sales for third year being 1200000 units.

•Face value of equity share 100Rs

•13.15 is per unit value.

•Variable cost for 7,261,800 is calculated for electricity bill and labor
charges and for other heads i.e.,(3.66+2.71)=6.37

•Variable cost of 4879200 is calculated for the raw materials

•Fixed cost 744000 is for salaries paid to managers @15000 per month &
for supervisors@8000 per month.

•Tax is 25%

•Cess on amount of 25% on EBT @3% includes eductional cess & higher
education cess
CALCULATING EBDT
Expenses Year 1 Year 2 Year 3
•Maintenance 55,200 62,400 69,600
•Total expenses in Rs 55,200 62,400 69,600

Total Income and

Expenses Year 1 Year 2 Year 3
Total income 1,325,610 1,325,610 1,976,191

Total expenses 55,200 62,400 69,600

EBDT 1,270,410 1,263,210 1,906,591

Income and
Savings Year 1 Year 2 Year 3
Estimated profit
through sales 1,257,610 1,257,610 190819

Estimated scrap
value of assets 68,000 68,000 68,000

Total income and

Savings 1325610 1325610 1976191
CALCULATING CASH INFLOWS
Year 1 Year 2 year 3

•EBDT 1,270,410 1,263,210 1,906,561

•(-) Deprecation(
calculated by
straight line
method) 70,000 70,000 70,000

•EBT 1,200,410 1,1193,210 1,836,591

•(-)Tax @28% 336,114 334,098 514,245

•EAT 864,296 859,112 1,322,346

•(+) Deprecation 70,000 70,000 70,000

•Cash inflows 934,296 929,112 1,392,346

PAY BACK PERIOD(PBP)
Years Cash inflows Cumulative

1 934,296 934,296

2 929,112 1,863,408

3 1,392,346 3,255,754

4(assumed) 1,500,000 4,755,7554

5(assumed) 1,550,000 6,305,754

PBP= 4+(5000000-4755754) /1550000

=4+ 244246 / 1550000

=4.15 years

PBP =4.15 years .

Converting 0.15 to days and months :-
Years months

1 12

0.15 ?

=1.8 months

Months days

1 30

0.8 ?

=24 days

PBP = FOUR YEARS ONE MONTH TWENTY

FOUR DAYS.
 Leverages
Operating leverage = contribution/EBIT

•O.L for first year = 2,521,250 / 1,777,250

=1.41 times

•O.L for second year = 2,521,250 / 1,777,250

=1.41times

•O.L for third year = 3,397,453 / 2,653,453

=1.28 times
Financial leverage = EBIT/EBT

F.L of the first year = 1,777,250/1,693,750

=1.04 times

F.L of the second year = 1,777,250/1,693,750

=1.04 times

F.L of the third year =2,653,453 /2,569,953

=1.03 times
 Combined leverage = contribution/EBT
C.L of the first year
= 2,521,250/1,693,750

=1.48 times

C.L of the second year = 2,521,250 /1,693,750

=1.48times

C.L of the third year = 3,397,453 /2,569,953

=1.32times
THANK YOU