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Hallyu Korean Wave and The Philippine Culture Industry

The document discusses the phenomenon of Hallyu, or the Korean Wave, which represents the spread of Korean popular culture in the Philippines and its implications for cultural identity. It contrasts cultural imperialism and colonialism, emphasizing how South Korea employs soft power through cultural diplomacy to influence Filipino culture. While Hallyu has faced criticism for overshadowing local culture, it also presents opportunities for cultural exchange and development.

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20 views9 pages

Hallyu Korean Wave and The Philippine Culture Industry

The document discusses the phenomenon of Hallyu, or the Korean Wave, which represents the spread of Korean popular culture in the Philippines and its implications for cultural identity. It contrasts cultural imperialism and colonialism, emphasizing how South Korea employs soft power through cultural diplomacy to influence Filipino culture. While Hallyu has faced criticism for overshadowing local culture, it also presents opportunities for cultural exchange and development.

Uploaded by

ppiorato
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Philippine Pop

Culture and
Assimilation: A Case
Study on the
Hallyu/Korean
Wave and the
Philippine Culture
Industry

Prepared by: Shena P. Amar,


LPT, MAT
QUESTIONS: Begin with an end in
mind.
1. What is Hallyu?
2. What was the suggested solution of the President of
Korea to recover from the financial crisis?
3. How did Hallyu arrive in the Philippines?
4. What strategy did Korean use to influence Filipinos of
their culture?
5. Why did the Korean’s influence continue to wave in
the Philippines?
INTRODUCTION:
—The Korean Wave, popularly known as Hallyu is the rapid
spread of Korean popular culture in the form of Korean drama,
dance, music, as well as fan clubs for Korean stars, among
others.

This term is the “Korean wave” written in Chinese characters,


said to have been derived from the title of an album compilation
of Korean popular songs that became a sudden hit in China
during the 1990s.
Cultural Imperialism VS. Colonialism

Cultural Imperialism is
As compared to colonialism
explained as the practice, theory
which is more associated with
and the attitudes of a dominating
the active manner of domination
metropolitan center ruling a
or known as the hard power, As
distinct territory . Literally, it is
such, the latter is less
the way when one nation
susceptible to resistance as
imposes its culture to another or
people failed to realize they are
influences them through culture.
being influenced by another
Cultural imperialism features a
nation.
more subtle way of colonization.
HARD POWER VS.
SOFT POWER
Joseph S. Nye’s perspective of -hard
power and –soft power confirms the
notion of cultural imperialism as a
powerful tool in influencing
people especially their cultural
aspect which can very well explain
why this Korean wave keeps on
paving the Philippines shores, as well
as reaching to other parts of the
globe.
HARD POWER VS. SOFT POWER

Looking back to what Nye said, soft power refers to the power
coming from culture, ideology or policies that make others
want what I want, in opposition to that of hard power’ such as
military force [1], it is without doubt that South Korea uses this
strategy to make a big name in the world.
Hallyu as a form of soft power uses material culture being
an example of cultural diplomacy thus referring to the practice
of using cultural resources to facilitate the achievement of foreign
policy objectives [9], that we can connect to economy and industry.
What is Cultural
Identity?
Cultural identity is the
summation of one‘s nation values,
morals, ideals, behavior, etc. as a
nation which is shaped by its
environment and history.

Just like most countries,


Philippines’ cultural identity is
a hybrid of different cultures
as an effect of being colonized for
more than 300 years. These
invaders left a great impact on the
country and the trace of their
domination is clearly seen on how
the nation acquires its cultural
CONCLUSION
Korean wave might be popular, but
some, it cannot escape criticisms. They
say that embracing Korean wave is
setting aside Filipino material culture.
However, that holds true for some, but
we can find actual benefits from it.
Filipinos can learn a lot from Hallyu –
the way Koreans promote themselves
and believe in their culture that we can
make our culture in the same level as
others as well as it can further develop
people to people relation.
REFERENCES:
• [1] H. M. Kim, "Korean dramas in Taiwan: With an emphasis
on the localization process," Korea Journal, vol. 45, pp. 182-
205, 2005.
• [2] M. Kim. “The role of the government in cultural industry:
Some observations from Korea’s experience," Keio
Communication, pp. 163-182, 2011.
• [3] Ministry of Culture and Tourism, Korean TV Dramas,
Koreana: Korean Art and Culture, vol. 21, no. 4, pp. 6-45, 2007.
• [4] Y. L. G. Arpon. (2008). Koreanovelas fever is sweeping the
Philippines. the Korea policy review. [Online]. Available:
http://www.korea.net/news/newsView.asp?
serial_no=2008042014&

• part=106&SearchDay=&page=1
• [5] P. Chachavalpongpun. Hallyu: The diminishing Korean
wave? [Online]. Available: http://opinionasia.com/
• [6] D. Shim. Hybridity and the Rise of Korean Popular Culture
in Asia. SAGE Publications. [Online]. Available:
http://www2.fiu.edu/ ~surisc/Hybridity%20and%20the%20rise
%20of%20Korean%20popular%20culture%20in%20Asia.pdf.
• [7] D. H. Kwon, "Is it too early to talk about “Hallyu” in the
Philippines? Koreanovela and its reception among Filipino
audience," Cultural Space and Public Sphere in Asia, Seoul,
Korea, 2006.

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