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GUIDELINES FOR PREPARING A BUSINESS PLAN

The document outlines essential steps for creating a successful business plan, including an executive summary, business description, market analysis, marketing/sales strategies, staffing and operations, funding requirements, and appendices. Each section provides detailed guidance on what to include, such as target customers, product details, and competitive analysis. The appendices serve to support and validate the information presented in the business plan.

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Mukesh Kannan
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2 views

GUIDELINES FOR PREPARING A BUSINESS PLAN

The document outlines essential steps for creating a successful business plan, including an executive summary, business description, market analysis, marketing/sales strategies, staffing and operations, funding requirements, and appendices. Each section provides detailed guidance on what to include, such as target customers, product details, and competitive analysis. The appendices serve to support and validate the information presented in the business plan.

Uploaded by

Mukesh Kannan
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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GUIDELINES FOR PREPARING A

BUSINESS PLAN

BY
MUKESH KANNAN.M
I-MBA(GENERAL
MANAGEMENT)
7 essential steps to creating a
successful business plan

1. Executive Summary
2. Business Description
3. Market Analysis
4. Marketing/Sales Strategies
5. Staffing and Operations
6. Funding Requirement
7. Appendices
1.Executive summary
 An executive summary is a short introduction
that summarises your business plan. Designed to
provide a brief but compelling overview of your
plan, it should do the following: - Describe the
purpose of your business. - Highlight your target
market.
2.Business Description
 When you are writing a business description you should
be as detailed as possible and cover the four main
headings; People, Product, Objective and SWOT Analysis
 your business description summarizes what your
company does, its purpose, and what makes it unique.
 An effective business description should include
information that tells readers exactly what your
company does, who is in charge of operations, and what
will make your company successful. It should also tell
readers what makes you different from competitors and
why customers will come knocking at your door with
their business.
2.Business Description
1. Who?
 Who is your target customer? Who are you selling to?
2. What?
 What is your product or service?

 What are your goals for your business?

3. When?
 When will you implement your business plan and see results?

 When do you plan on achieving your goals?

4. How?
 How are you going to structure your business?

 How do you picture your company in the future?


3.Market Analysis
 Whether you are writing
a one-page plan or putting
together a detailed business
plan for a bank or other
investor, a solid market
analysis is expected. But,
don’t just do a market
analysis because you’re
developing a plan. Do it
because it will help you build
a smarter strategy for
growing your business.
3.Market Analysis
while diving into market research may seem like a daunting
task it can be broken up into four simple elements:
 Industry overview: You’ll describe the current state of your
industry and where it is headed.
 Target market: Who are your actual customers? You’ll detail
how many of them are there, what their needs are, and
describe their demographics.
 Competition: Describe your competitors’ positioning, strengths,
and weaknesses.
 Pricing and forecast: Your pricing will help determine how you
position your company in the market, and your forecast will
show what portion of the market you hope to get.
4.Marketing/Sales Strategies
4.Marketing/Sales
Strategies
 A marketing strategy refers to a business’s overall game
plan for reaching prospective consumers and turning
them into customers of their products or services. A
marketing strategy contains the company’s value
proposition, key brand messaging, data on target
customer demographics, and other high-level elements.
 A thorough marketing strategy covers the four Ps of
marketing:
 product,

 price,

 place,
 promotion.
5.Staffing and Operations
 Staffing is the managerial
function of recruitment,
selection, training,
developing, promotion and
compensation of personnel.
 Staffing may be defined as
the process of hiring and
developing the required
personnel to fill in the
various positions in the
organization.
6.Funding Requirement
 The total funding requirement
is defined as the cost that is
identified in the cost
baseline. Funding is
the provision of capital.
 For startups, it’s the provision
of capital that allows you to
realize your business plan. To
cover the whole funding of
your idea you will most likely
need several financing
sources.
7.Appendices
 While an executive summary provides a snapshot of your
overall plan, appendices use well-organized supporting
documents that verify the validity of your strategy.
 It clarifies the information provided in the rest of the
plan, making it easy to read without taking a detour for
credentials and corroboration.
 A business plan appendix is a supplementary final
section that provides additional documents and
validation that your business plan is on point.
 It lends enhanced credibility through visuals, legal
documents, and other supporting documentation,
assuring your supporters that you have done diligent
research and preparation!

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