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Recommended Systems

Recommendation systems, or recommender systems, are crucial for predicting user preferences in various digital platforms, utilizing methodologies like collaborative filtering and content-based filtering. They enhance user experience by providing personalized suggestions, which can lead to increased engagement and sales for organizations. Real-life examples include image-based recommendation systems, such as Pinterest's Visual Search, which analyze visual features to suggest similar items.

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ruchirachukkapalli
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2 views

Recommended Systems

Recommendation systems, or recommender systems, are crucial for predicting user preferences in various digital platforms, utilizing methodologies like collaborative filtering and content-based filtering. They enhance user experience by providing personalized suggestions, which can lead to increased engagement and sales for organizations. Real-life examples include image-based recommendation systems, such as Pinterest's Visual Search, which analyze visual features to suggest similar items.

Uploaded by

ruchirachukkapalli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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RECOMMEND

ED
SYSTEMS
What it is and why it's important
Recommmende What is recommended

d systems systems

Types of recommended
systems
What you need to know
How recommended system
works ?

Real life example

Importance of recommended
systems
What is
Recommended
systems?
Recommendation systems, often known as
recommender systems, are a type of information
filtering system that attempts to forecast the
"rating" or "preference" that a user would assign to
an item. They are common in today's digital scene,
serving an important role in online shopping,
streaming services, social networking, and other
platforms where personalization and user
experience are critical..
Types of recommended
systems
There are mainly three methodologies for Recommendation
Systems:
• collaborative filtering,
• content-based filtering
• hybrid systems.
Collaborative filtering:

Collaborative filtering operates by evaluating user interactions


and determining similarities between people (user-based) and
things (item-based).

How it works : if User A and User B like the same movies, User A may
love other movies that User B enjoys. A method used in recommendation
systems to forecast items which user may enjoy based on the preferences
of other users who have similar likes. It works by analyzing user
interactions and identifying similarities between individuals (user-based)
and objects (item-based).
Types of collaborative
filtering:
There are two types of collaborative filtering

USER-BASED COLLABORATIVE
FILTERING Item-Based Collaborative Filterin
g

This technique predicts products that a user could


This method predicts which things a user would enjoy
appreciate based on ratings provided to that item by
based on their similarity. The steps are as follows:
other users who share the target user's preferences.
• Item to item similarity
The steps are as follows:
• Prediction Computation:
• Finding similarities between users and the target
user
• Predict the missing rating of an item:
Content-based filtering:
Content-based filtering is a technique used in recommender
systems to suggest items that are comparable with an item a
user has shown interest in, based on the item's attributes.

How it works : It uses machine learning algorithms to classify similar


items based on inherent characteristics such as genres, directors, or
keywords associated with previously seen movies. If a user has given
high ratings to action movies, the algorithm will propose more action
movies based on genres, directors, or keywords connected with
previously loved movies.
Recommender systems operate
by filtering and predicting user

How preferences using sophisticated


algorithms and extensive data

Recommended analysis. The basic mechanics of


recommender systems includes
several critical elements:
systems work • User profiles are built using both explicit
data, such as ratings and reviews, and
implicit data, including browsing history
and click habits.
• Item profiles provide information about
the objects, such as genre, actors, and
movie keywords.

THE RECOMMENDATION ALGORITHMS


THEN EXAMINE THESE PROFILES USING
METHODS SUCH AS MATRIX
FACTORIZATION, WHICH BREAKS DOWN
USER-ITEM INTERACTIONS INTO LATENT
ELEMENTS, OR DEEP LEARNING MODELS,
WHICH DETECT COMPLICATED PATTERNS
IN BIG DATASETS
REAL LIFE EXAMPLE :
Image-Based Recommendation

An image-based recommender system is a type of content-based


recommendation system that makes suggestions by analyzing and
comparing visual features in images.
An image-based recommender system is a type of recommendation system that
makes suggestions by analyzing and comparing visual features in images. It’s
commonly used in fields where visual appeal is essential, such as fashion, interior
design, and lifestyle products. Unlike traditional recommendation systems that
rely on user-item interactions or text-based features, image-based systems focus
on visual similarity, leveraging computer vision techniques to understand the
content within images.

• The system uses deep learning algorithms, primarily Convolutional


Neural Networks (CNNs), to analyze the images
• Once images are encoded as feature vectors, the system calculates the
similarity between images by comparing their vectors.
• The system suggests items with high similarity scores, providing users
with items that look similar to what they are currently viewing or have
previously shown interest in.
Pinterest’s Visual Search

• Pinterest is a visual discovery engine where users can save and discover new ideas in the
form of images or "pins."
• The Visual Search Tool allows users to search for visually similar items by selecting a part
of an image (pin) they are interested in.
• To help users find similar or related products or images based on visual similarity,
enhancing the discovery experience and increasing user engagement with relevant
content.
Advantages of Pinterest’s
Image-Based Content
Recommendation
• Personalization through Visual Preference: Unlike text-based recommendations, Pinterest’s visual
search is based entirely on what users find visually appealing, capturing their style without
needing explicit tags or metadata.
• Enhanced Discovery: Users can discover new items that match their tastes. If a user finds a
specific item they like, Pinterest can quickly help them find related items they may not have
otherwise seen.
• Granularity: By allowing users to select a part of the image, Pinterest’s Visual Search Tool enables
a fine-grained level of recommendation that helps find specific visual matches, such as a
particular pattern on clothing or decor items.
Importance of
Recommendatio
n Systems
Recommender systems have become essential for organizations since they can significantly
boost income by making tailored suggestions that result in improved sales.
• Faster Decision-making: Recommender systems increase user tendency to purchase
suggested things, boost loyalty and overall happiness, lower transaction costs, and
improve decision-making process and quality.
• Personalized user experience: Making highly relevant and valuable suggestions,
recommender systems improve the user experience.
• Increase engagement: Recommendation systems help users interact with a system by
providing them material, goods, or services that they are likely to be interested in.
THANK
YOU
Ruchira
chukkapalli
AP22110010570

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