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divyanshu ppt

The document outlines a digital marketing plan focused on increasing brand awareness, driving sales, and expanding the customer base for a fashion brand. Key strategies include leveraging social media engagement, influencer partnerships, and an omnichannel customer experience. The plan emphasizes the importance of targeted content and loyalty programs to enhance customer interaction and satisfaction.

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Ruby Singh
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6 views17 pages

divyanshu ppt

The document outlines a digital marketing plan focused on increasing brand awareness, driving sales, and expanding the customer base for a fashion brand. Key strategies include leveraging social media engagement, influencer partnerships, and an omnichannel customer experience. The plan emphasizes the importance of targeted content and loyalty programs to enhance customer interaction and satisfaction.

Uploaded by

Ruby Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 17

DIGITAL MARKETING

PLAN
DIVYANSHU SHARMA
RAJVIR SINGH
BABNISH KUMAR SETHI

AGRI-BUSINESS MANAGEMENT, FANSHAWE


COLLEGE
MGMT 5050- NEW MEDIA MARKETING
PROF. CHRISTINE REYMER
APRIL 12, 2024
CONTENT

EVALUATION OF CAMPAIGN

KEY LEARNINGS

COMPETITIVE MARKET
RESEARCH

OBJECTIVES OF CAMPAIGN

TARGETING
2

MARKETING TACTICS
WHAT TYPE OF CONTENT IMPORTANCE OF
GENERATED ENGAGEMNT
ENGAGEMENT
• PROMOTIONAL CONTENT • INCREASE BRAND REACH

• POST FREQUENCY AND TIMING • PROVIDE FEEDBACK

• VIDEOS • EHANCED SALES

• LEVERAGING VISUALS • INCREASE BRAND LOYALTY

• TARGETING SPECIFIC BUYER PERSONA • WEBSITE TRAFFIC

3
INFLUENCER SELECTION

• Selection based on target audience

• Including macro and micro-


influencers

• main strategy: Affiliate marketing

4
ADJUSTMENTS MADE
• Results from the previous round to
make changes

• Posting Frequency

• Usage of more videos

• Targeting persona of buyers

• Usage of hashtags
5
KEY LEARNINGS FROM THE
SIMULATION
• Posting more frequently during peak times
brings more engagement.

• Discussion with peers.

• Understanding the audience and persona.

• Content selection based on the platform used.


6
MARKETING TACTICS

7
COMPETITORS
COMPANY SOCIAL MEDIA HOW THEY OPPORTUNITI
PLATFORM USE IT? ES FOR BUHI

TIMBUK2 CANADIAN ACTIVE PARTNERING


BENTLEY WEBSITE, PRESENCE, WITH
FACEBOOK,INSTAG SHARE BRAND CANADIAN
RAM, TWITTER CONTENT, RETAILERS
ENGAGE WITH
CUSTOMERS
CHROME CHROME SHARE IMAGES CUSTOMIZABLE
INDUSTRIES INDUSTRIES AND VIDEO OF DESIGN
WEBSITE, THEIR
FACEBOOK, PRODUCT
INSTAGRAM,
8 TWITTER
DSPTCH WEBSITE, REPOST USER FOCUSING
FACEBOOK,INSTAG IMAGES, NOT ONTO
MARKETING
MESSENGE
R
BAGS

9
OBJECTIVES

• Increasing brand awareness


and engagement

• Driving sales

• Expanding customer base


10
AUDIENCE
TARGETED
• WORKING
PROFESSIONALS

• COLLEGE/UNIVERSITY
STUDENTS

• FASHION ENTHUSIASTS

11
TACTICS
1. OMNICHANNEL
CUSTOMER EXPERIENCE

2. LOYALTY PROGRAMS

3. SHOPPABLE CONTENT
AND SOCIAL COMMERCE

12
OMNICHANNEL CUSTOMER
EXPERIENCE
• combine online and offline channels for a smooth brand experience

• Incorporate virtual try-ons, in-store pickup, etc.

• Customization of personalized messages and recommendations based on


information collected

• Product recommendations make sure that brand identity, voice, and visuals are
consistent on all the platforms used.

• Measured by customer satisfaction, cross-channel engagement


(Omnichannel Retail Strategy: Definition, Guide, and Examples, n.d.)
13
LOYALTY PROGRAM

• Adopting a loyalty program that gives rewards when connecting with Buhi.

• Providing giveaways, early access, discounts, etc.

• Collecting customer data and insights through the program for customization.

• Measure by program enrollment, repeat purchases, and customer lifetime value


(10 Most Effective Marketing Strategies for Fashion Brand
| Fashion Marketing Strategy, 2024)

14
SHOPPABLE CONTENT AND
SOCIAL COMMERCE
• Creating engaging and shoppable content on social platforms

• social media platforms for showcasing and buying.

• UGC usage for building trust.

• Partner with influencers and creators to produce branded, authentic content

• Measure by content views, engagement, and sales

15 (Kabaivanova, n.d.)
REFERENCES
• Omnichannel retail strategy: Definition, Guide, and
Examples. (n.d.). Shopify
Plus. https://www.shopify.com/enterprise/blog/omni-
channel-retail-strategy
• Kabaivanova, S. (n.d.). 4 Effective marketing and
advertising strategies for the fashion
industry. https://made-to-measure-
suits.bgfashion.net/article/16083/66/4-Effective-
Marketing-and-Advertising-Strategies-for-the-Fashion-
Industry
16 • 10 Most effective Marketing Strategies for fashion
brand | Fashion Marketing Strategy. (2024, April 10).
THANK YOU

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