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Unit_2_Power_of_Color_Presentation

Unit 2 focuses on the influence of color on human behavior and business, exploring its psychological effects in living spaces and its role in brand identity. The readings discuss how colors impact mood, perception, and consumer behavior, with activities designed to enhance understanding of color psychology. The unit also includes discussions on cultural meanings of colors, particularly in Vietnam, and provides additional resources for further exploration.

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lannth
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2 views

Unit_2_Power_of_Color_Presentation

Unit 2 focuses on the influence of color on human behavior and business, exploring its psychological effects in living spaces and its role in brand identity. The readings discuss how colors impact mood, perception, and consumer behavior, with activities designed to enhance understanding of color psychology. The unit also includes discussions on cultural meanings of colors, particularly in Vietnam, and provides additional resources for further exploration.

Uploaded by

lannth
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Understanding the Power of

Color
Unit 2 - Q: Skills for Success Reading
and Writing 4
Introduction to Unit 2
• Theme: The Influence of Color
• Objective: Explore how colors affect human
behavior and business.
• Overview: Introduction to two main readings.
Reading 1 – 'So Much Dead Space'
• • Discusses the psychological effects of color
in living spaces.
• • Colors influence mood and perception of
space.
• • Impact of color choices on comfort and
functionality.
• • Discussion: How do different colors affect
your mood?
Reading 2 – 'The Importance of
Color in Business'
• • Businesses use color to influence behavior
and identity.
• • Color evokes emotions and associations.
• • Enhances brand recognition and loyalty.
• • Discussion: What brand uses color
effectively?
Vocabulary Focus
• • Key Words: Counter, Metric, Align, Tactics,
Functional,
• Impulsive, Manipulate, Crave, Activation
• • Activity: Match words to definitions and use
in sentences.
Writing Activity – Explanatory
Paragraph
• Task: Explain how a specific color affects
consumer behavior.
• Guidelines:
• • Introduce the color and its associations.
• • Discuss emotional and behavioral impact.
• • Provide business examples.
Interactive Activity – Color and
Mood
• • Show colors and ask students for emotional
associations.
• • Objective: Understand color psychology in
real life.
Discussion – Color in Vietnamese
Culture
• • Discuss cultural meanings of colors in
Vietnam.
• • How does color influence daily life and
business here?
Additional Resources
• • Suggested Readings on color psychology and
branding.
• • Online tools: Color theory and branding
platforms.
Conclusion
• • Recap of key points from the unit.
• • Reflection: How will you apply this
knowledge?

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