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Presentation 3rd Sem-FINAL

Twitter, founded in 2006, is a micro-blogging platform that allows users to post updates called 'tweets' and has a diverse user base including individuals and businesses. The document discusses Twitter's strengths, weaknesses, opportunities, and threats (SWOT analysis), highlighting issues like hacking and misinformation while emphasizing its potential for enhancing customer experience. It concludes with the challenges Twitter faces in maintaining its relevance and user safety amidst growing concerns over content and security.

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2 views

Presentation 3rd Sem-FINAL

Twitter, founded in 2006, is a micro-blogging platform that allows users to post updates called 'tweets' and has a diverse user base including individuals and businesses. The document discusses Twitter's strengths, weaknesses, opportunities, and threats (SWOT analysis), highlighting issues like hacking and misinformation while emphasizing its potential for enhancing customer experience. It concludes with the challenges Twitter faces in maintaining its relevance and user safety amidst growing concerns over content and security.

Uploaded by

chinmaydps
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 17

PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH

BBA 3rd sem, J


Presentation
On Twitter
SUBMITTED BY: NAMAN JAIN
PRATHAM SAINI
NEHA BACHANI
CHINMAY JAIN
INTRODUCTION
Twitter was founded by Jack Dorsey, Biz Stone,
and Evan Williams in March 2006.It is a social
networking and micro-blogging service that
allows users to post their latest updates .An
update can be posted through three
methods: web form, text message, or instant
message. It is an online social network
service that enables user to send and read
140 text message called “tweets”. Twitter
has users around the globe including
individuals, businesses, celebrities,
government officials and others.
Twitter facilitates and provides a platform for
individuals and professionals to access
industries in order to create relationships and
diversify its impact on their work.
CONTI…
The company’s goal is to deliver value at both the ends
of the spectrum which means for both small and large
businesses. The link is that small and large firms can
both use Twitter to create a better customer
experience.
Company’s cofounder Biz Stone offered examples of
how small businesses create positive customer
experience through Twitter. One local bakery sends
out a tweet when is cookies are fresh and warm out of
the oven .Local fans of bakery quickly descend to buy
up the inventory.
Stone believes the model allows best buy to effectively
engage with current and potential customers.
PROBLEM IDENTIFICATION

1. Twitter account can be easily hacked


2. 280 characters aren’t enough
3. Twitter has been made responsible for
content and libel action
SWOT ANALYSIS
 Strengths
 Quick Updates
 Official Communication Channel
 Popular for News and Marketing
 Highly Preferred
 Strong Brand Name
CONTI…
 WEAKNESSES
 Many competitors
 Fake accounts
 Data leaks
 Depending on Ads
 Counterfeit Accounts
CONTI…
 Opportunities
 Customized Features
 Online Store
 Continuous improvement in user
experience
 Consumer Loyalty
CONTI…
 THREATS
 Fake accounts and hacking incidents
 Innovative upcoming social media
companies
 Spam and Fake news menace
 Risk from cyber attacks and wrong
use of users personal data
QUESTION AND
ANSWER
Q. How do customers use Twitter as part of the shopping
experience? How can companies take advantage of this trend?
~ A social network where you can see information on specific
products or places and actually make a purchase.
~ Includes a handful of recommended products and places
selected by a brand or high-profile curator.

HOW COMPANIES CAN TAKE ADVANTAGE?

~ Using hashtags
~ The platform allows direct two-way
communication with your customers.
~ Brands can then use this as an Opportunity
to improve their products and also deliver the
support to their customers need.
CONTI…
Q. Identify five examples of the use of Twitter in a retail and a business-to-business
marketing experience. Explain how this format can enhance an integrated
marketing communications program.

Ans. Five businesses that use twitter-


1. Roger Smith Hotel
2. JetBlue
3. Starbucks
CONTI…
4. Forever21

5. McDonalds

~a free online social networking service used to


send/receive short messages within a specified group.
~Twitter's homepage self defines Twitter as: "... a service
for friends, family, and co-workers to communicate and
stay connected.
~ The Twitter Explore page discovers the Twitter
hashtags and conversations that are important to your
audience.
CONTI…
Q. Will Twitter remain a primary form of social media in the future? Defend your
answer.
Ans. Yes, it will remain a primary source of
social media.
~Remains our best indicator of the wider
pulse of the world and what's happening
within it.
~Encourages communication between
multiple parties
~Building and cultivating your brand
community.
~Passive or active learning tool
CONCLUSION

Out of all the popular social media platforms out there


today, Twitter poses some of the most significant social
and political challenges.
It has quickly become increasingly infested with hate,
trolls, and misinformation. These facts have led to the
company deploying aggressive strategies to push back
against the abuses they have witnessed on their platform,
strategies which include bans and censorship. It has also
faced problems regarding hacking of accounts of many
celebrities and politicians. And there has been news of
hacking of many people’s account.
It will be interesting to see whether Twitter can haul itself
out of the hole it has dug for itself, to turn its space into an
area that provides its users with some constructive value.

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