PHASE III EXPERIMENT

Purpose
•To brainstorm quantity and variety of ideas around user
deep needs
•To make ideas tangible and visible through building
prototypes and visualizing the ideal user experience.
PHASE III EXPERIMENT
 PHASE III EXPERIMENT
SCAMPER is a creative brainstorming technique that stretches the
parameters of thinking to generate new ideas from different
perspective. Given any object you use SCAMPER to generate new
ideas.
•SUBSTITUTE: What might you substitute? Who else? What else?
Where else? What parts/what materials?
•COMBINE: What might I combine this object with? Can I combine
ideas, objects, function? What this also include or do?
•ADAPT: What might I change? What else is this like? What does
this remind me of? What might I copy?
•MODIFY, MAGNIFY, MINIFY: How might I change it? Bigger,
smaller. What might I increase or decrease? How can I enhance or
diminish attributes such as color, texture, sound, taste, smell,
speed?
 PHASE III EXPERIMENT

• PUT TO OTHER USE: Are there other uses of this object? What
happens if I change the context or function or purpose?
• ELIMINIATE: What can I do without? What can I take away or
remove?
• REVERSE, REARRANGE: What if I turned it upside down?
Backwards? Inside out? What if I rearrange any parts, function or
objectives?
 PHASE III EXPERIMENT
When to use SCAMPER
•When there is need to generate huge quantities and variety of
ideas
How to use SCAMPER for Ideation
PHASE III EXPERIMENT
 PHASE III EXPERIMENT

IDEATION USING ANALOGOUS INSPIRATION

What is Analogous Inspiration?

•Analogous inspiration helps to draw innovative ideas from various
organization and industries.
•It provides different perspective and prompts new and creative
ideas.

When to use Analogous Inspiration

•To generate variety and quantity of ideas
PHASE III EXPERIMENT
PHASE III EXPERIMENT
 PHASE III EXPERIMENT

IDEATION USING Deconstruct & Reconstruct

•Deconstruct & Reconstruct is the process of taking a product or

service and initially breaking it down into its essential parts; core
components; key elements, significant strengths etc and then
reconstruct idea and imagine new possibilities by combining
features/characteristic.

When to use Deconstruct & Reconstruct

• To generate innovative and creative ideas

PHASE III EXPERIMENT
PHASE III EXPERIMENT
PHASE III EXPERIMENT
 PHASE III EXPERIMENT

User Experience Journey

What is User Experience Journey?
•User experience design is the process of creating positive and great
experiences by enhancing the user satisfaction.
•It is focused on the user and involves the process from how the person
discovers the product/ services to how he/she uses it to achieve a goal.
•It outlines the details as to whether the ideas may or may not work from
user perspective.
When to use User Experience Design?
•To generate details of the big idea.
•To check the viability of the big ideas
 PHASE III EXPERIMENT

How to Map User Experience Journey

•User experience journey includes the entire process from how the user
discovers the product, service, process to how he/she uses it to achieve a
goal.
•It consists of phases/stages of the behaviour and touchpoints across time
and space.
•The user journey is based on user insight, deep needs, behaviours and
include interactions, emotions and experiences.
 PHASE III EXPERIMENT
User Experience Journey mapping can be done in four steps:
PHASE III EXPERIMENT
 PHASE III EXPERIMENT
PROTOTYPING

•Prototyping is an approach that makes ideas and concepts more tangible

and visual as compared to written ideas.

•It helps us to empathize with the user in terms of the viability of the solution
and further minimizes the risk of failure at large scale.
 PHASE III EXPERIMENT
How to carry out Prototyping?
 PHASE III EXPERIMENT
How to carry out Prototyping?
 PHASE IV ENGAGE

• After your solution concept and prototypes are ready,

share your ideas with the users.
• Give user the walkthrough experience using ideal user
experience journey.
• Feedback and comments from the user are taken with
open mind and is being reviewed to come to a
common understanding about which idea works and
which does not work for the user and why?
• Finally refinement of the solution ideas is done.
 PHASE IV ENGAGE

Purpose

•Ensure prototype solution matches the need of targeted

users.
•Generate ideas that you may not have thought of and
weed out misfit ideas
•Identify blind-spots in our ideas.
•To fail early and cheaply.
PHASE IV ENGAGE
PHASE IV ENGAGE
 PHASE IV ENGAGE
STORY TELLING
•Storytelling is the most powerful way to put your ideas
into the world today. Storytelling is basically giving voice
to your persona’s story which you have developed in the
experiment phase (ideal user experience journey).
Storytelling can be done using:
•Storyboard: visual illustration of your idea.
•Prototypes: developing and testing ideas at early stage
before large scale implementation.
•Role Play: to act out the experience to give better
understanding of your idea.
 PHASE IV ENGAGE
STORYBOARDING
•Storyboarding is a visual illustration of your idea for the
easy and effective communication with the users.
•Storyboard will include your persona, need statement,
solution illustrations, and impact or end result of the
solution concept.
Purpose
•To graphically describe user’s activities, your design idea
and communicate the idea more effectively to the users.
•To create story narratives.
PHASE IV ENGAGE
 PHASE IV ENGAGE
CO-CREATION
•Co-creation involves engaging the target users early in the
development process of your solution ideas in order to enhance and
refine the ideas.
•By eliciting user’s feedback and suggestions, you can better
understand user needs and desires, and refine and improve solution
ideas.
Purpose:
•Early feedback on proposed ideas and solutions;
•To better user-generation ideas and contents;
•Idea improvements;
•New creative possibilities;
•Better user acceptance and buy-in;
•Early user communication
 PHASE IV ENGAGE

Co-Creation with target users can be done using:

• Storyboard
• Role play
• Prototype
PHASE V EVOLVE
 PHASE V EVOLVE
• This phase involves developing smart Strategies &
Implementation Plan that will deliver/achieve the Big Idea/solution
deduced from earlier phases.
• This is the time to strategize and advance from Ideas to Reality.
Purpose
It’s all about renewing your activities & strategies; here you will test
some of your ideas to learn what resources are needed and how
best to implement in a way that meet user needs.
• To pilot test selected user-inspired ideas to learn what works and
what doesn’t
• To determine the needed resources & capabilities to implement
these ideas.
• To evolve the current activity system & processes to support
implementation.
 PHASE V EVOLVE
STRATEGIC REQUIREMENTS (ADVANCING FROM IDEAS TO
REALITY)
Purpose
Tool which helps to analyze how feasible the Solution is based on
following three critical factors that affect what an organization can
and cannot do:
•Capabilities and Assets/Resources
•Activity Systems and Workflow (Processes)
•People & Values
When to use?
•This should follow only after concept synthesis after determining the
“Big Idea/Solution” and the different key solution components which
helps to deliver or make up the Big Idea/Solution.
PHASE V EVOLVE
 PHASE V EVOLVE
ACTIVITY SYSTEM INTEGRATION
(Leveraging/Evolving/Refining the current system and process to
work smarter and not harder)

Purpose
•This tool shall help to implement the “Solution Concept” by
integrating the solution components and the corresponding activities
into the organization’s current activity system and workflow.
•This shall help to leverage, evolve and refine the existing activity
systems and processes in working smarter.
PHASE V EVOLVE
 PHASE V EVOLVE

CHANGE MANAGEMENT TOOL USING REVIEW

Purpose
•For the new solution to be integrated in the system, some
organizational shift (big or small) needs to take place.
•This requires Change Management skills and tools.
•From many, REVIEW is one tool, which has people centric
process, tools and techniques for managing people side of the
change.
•It’s a method for reducing and managing resistance to
change in process, technology and organization.
PHASE V EVOLVE
 PHASE V EVOLVE

QUICK WINS
•Quick wins are early small successes which are relatively
cheap and easy; improvement is visible; with immediate
benefit and can be implemented quickly.
•It helps secure organizational support and builds momentum
to advance the Big Idea forward.

When to use?
First few baby steps in jump starting the implementation of the
Big Idea.
 PHASE V EVOLVE

Identifying and Selecting Quick Wins

•Review the solution components and key activities that lead
to the Big Solution.
•Criteria for selecting impact should be based on Value
creation; stakeholder satisfaction; sustainability and
scalability.
•Plot this on the matrix below depending on the effort and
resources required to implement and what kind of impact it
has.
•Select at least 2 – 3 Quick Wins and identify success
indicators; who will lead and the time frame.
PHASE V EVOLVE
 PHASE V EVOLVE
Planning and Implementing Quick Wins
•Once Quick Wins have been identified and agreed to, plan, schedule and acquire
the necessary resources to develop and implement them.
•Planning and implementing Quick Wins include:
 PHASE V EVOLVE
ACTION PLANNING TO ADVANCE DESIGN CHALLENGE PROJECT
Purpose
•This is the action planning stage to distill, adapt and integrate to revise the
implementation action plan for selected solutions and quick wins.

When to use?
•This is the second last lap of the entire design project before seeking buying in
from the stakeholders.