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The document discusses the India International Trade Fair 2024, highlighting its theme 'viksitbharat@2047' and participation from various sectors, including international exhibitors. It also covers the marketing strategies of brands like Denver Perfume and the Karnataka government enterprise promoting traditional crafts, focusing on their target audiences and unique selling propositions. Additionally, it presents the STP analysis of Neelambari Adivasi Herbal Hair Oil, emphasizing its demographic, geographic, and psychographic segmentation.

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nandnityagiy20
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11 views14 pages

presentation MM

The document discusses the India International Trade Fair 2024, highlighting its theme 'viksitbharat@2047' and participation from various sectors, including international exhibitors. It also covers the marketing strategies of brands like Denver Perfume and the Karnataka government enterprise promoting traditional crafts, focusing on their target audiences and unique selling propositions. Additionally, it presents the STP analysis of Neelambari Adivasi Herbal Hair Oil, emphasizing its demographic, geographic, and psychographic segmentation.

Uploaded by

nandnityagiy20
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRESENTED BY GROUP 3

ON
THE TOPIC OF

UNDERSTAND THE APPLICATION


OF STP IN A REAL WORLD EVENT
(TRADE FAIR IN DELHI 2024)
INDIA INTERNATIONAL TRADE FAIR
The India International trade fair (IITF) Is an annual Event held at pragati maidan In New Delhi,organized
by The India trade promotion organisation (ITPO).The43rd Edition Took place Fromnovember14
To27,2024,under The Theme “viksitbharat” @2047,”envisioning developed India by 2047

• Theme: “ viksitbharat@2047,”focusingonindia’svisionfordevelopmentby2047.
• Participants :The Fair Featured Exhibitors From various Sectors, Including Electronics,
Textiles ,processed Foods, And handicrafts. International Participants From Countries Such
aschina,egypt, Iran, Southkorea,and the UAE also showcased their Products

• Special focus: Jharkhand was the focus state for this edition,with bihar and Uttarpradesh as partner
states, highlighting regional Innovations and culture
DENVER PERFUME

products

ULTRA NOIR HAMILTON DEO


PRIDE
About us
r b r a nd
p o p ula i n g
r is a g ro o m
n v e n ’s
De i n m e
c u s on
li z ing n g f o
ia tr o dy
spec wi th a s
, an d b o
c ts , ra n ts
p ro d u , d e o d o
s h ig h-
r a n c es f o r it
frag n o w n r d a b le
p r a y s. K s a t affo d
s e r in g l is h e
l it y off s e s tab
q ua v e r h a o m ing
s , D en h e g ro
price r in t ia.
le a d e I n d
f a s a a r ly in
itse l r ticu l
r, p a
secto
Segmentation

Denver segments its market


primarily based on demographics,
focusing on age and gender. The
brand targets the dynamic youth
segment of India, particularly males
seeking quality grooming products
Targeting
To effectively reach its desired
audience, Denver employs celebrity
endorsements that resonate with its
target demographic. For instance, the
brand appointed Mahesh Babu, a
renowned actor, as its brand
ambassador to strengthen its appeal in
South India. This strategic move
leverages Mahesh Babu's popularity
among the youth in the region,
enhancing brand recognition and
loyalty.
Positioning
D en v er p o si ti o n s it se lf as a b ra n d
that celebrates the spirit of
success, aligning with the
aspir at io n s o f it s ta rg et co n su m er s.
By associating with successful and
influential figures, Denver
reinforces its image as a premium
yet accessible brand for young
men striving for success
MOTTO:
INTRODUCTION:

A government of karnataka enterprise was established in 1964 which


performs the functions of preserving, developing, and promoting the
traditional crafts of karnataka

CAUVERY
“

TO
GOLDEN
HEIGHTS”
TARGETING:
 Tourists:
Both international and domestic
travellers visiting Karnataka or the
emporium's locations.
Cultural Enthusiasts:
Individuals who value traditional
craftsmanship and prefer sustainable,
handmade products.
 Gift Buyers:
Those seeking high-quality, unique items
such as sandalwood carvings or Mysore
silk for personal or professional gifting.
 Art Collectors:
Customers looking for exquisite and
Positioning:
 USP (Unique Selling
Proposition):
The emporium is positioned as the
official government outlet for
authentic Karnataka arts and crafts,
ensuring high quality and
genuineness.
 Brand Image:
A symbol of Karnataka's rich
cultural heritage and craftsmanship,
offering premium and traditionally
crafted products made with
sandalwood and rose wood which is
their speciality.
 Value Proposition:
Combines authenticity, cultural
Neelambari Adivasi Hebal Hair Oil

Introduction
 Natural ayurvedic product
 Reducing hair fall and improving scalp health
 Herbal ingredients , chemical free

(Amla , Bhringraj and Neem)


 Live demonstration , interactive display,
 Combines traditional wisdom with modern marketing strategy
STP Analysis of Neelambri Adivasi
Herbal Hairoil
Segmentation
 Demographic Segmentation
• Individual – dealing with hairfall , Dandruff
• Both men and women
• Middle class to uppar class
 Geographic Segmentation
• Urban and semi urban
• Global market – USA , UK where auyurvedic products are in demand
Psychographic Segmentation
• Eco-friendly consumer , chemical free products
• Who trust traditional remidies and value sustainability
• Long term solution
• Target both regular and first-time switching for chemical product

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