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Contemporary World (1)

The document discusses the challenges of intercultural communication, highlighting how language differences and cultural diversity can lead to misunderstandings. It emphasizes the importance of understanding various cultural practices, such as greetings and handshakes, to avoid miscommunication. Additionally, it outlines different approaches to studying intercultural communication, including social science, interpretative, and critical perspectives.

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Geraldine Langgamon Bituro
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12 views21 pages

Contemporary World (1)

The document discusses the challenges of intercultural communication, highlighting how language differences and cultural diversity can lead to misunderstandings. It emphasizes the importance of understanding various cultural practices, such as greetings and handshakes, to avoid miscommunication. Additionally, it outlines different approaches to studying intercultural communication, including social science, interpretative, and critical perspectives.

Uploaded by

Geraldine Langgamon Bituro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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PURPOSSIVE

COMMUNICATION
GEC-101

2ND SEMESTER
A.Y. 2023-2024
BSINDU-TECH 1
PREPARED BY:

SHELLA MAE C. EQUITO JHONSON GOMEZ


CHALLENGES OF
INTERCULTURAL
COMMUNICATION
LET’S
• It has become a widespread notion speaker’s
use of different languages results in intercultural
miscommunication and misunderstanding.

• When we are communicating with people who are very


different from us, it is very difficult to know how to draw
inferences about what they mean, and so it is
impossible to depend on shared knowledge and
background for confidence in our interpretations.
Indeed, the lack of shared knowledge and beliefs and
cultural diversity make it more complicated to arrive at
the correct inference or interpretation of meaning

• But it can also be argued that English is now a


global lingua franca. In fact, with the ASEAN
integration, English has been declared the official
or working language of ASEAN.
10 MEMBERS OF
ASEAN COUNTRY

MYANMAR BRUNEI
PHILIPPINES CAMBODIA
SINGAPORE INDONESIA
THAILAND LAOS
VIETNAM MALAYSIA
The Varieties of English by different speech communities
have evolved for a reason. They use it for communal
purposes. These varieties have been heavily influenced by
the local culture and its speakers

Misunderstanding in intercultural communication may


not always be caused by verbal utterances.
Misunderstandings may also occur due to wrong
interpretation of the non-verbal code.
For instance, the handshake which is commonly done by
people introduced to each other by a third party should
be done and interpreted correctly as the type of
handshakes varies from culture to culture.
THE HANDSHAKE
COUNTRY OR
TYPES OF HANDSHAKE
REGION
UNITED STATES Firm handshakes

FRANCE Soft handshake

Firm handshake, for men, traditionally


GERMANY accompanied by a slight bow
Handshake with arm firmly extended,
JAPAN
accompanied by a bow
Handshake and free hand placed on
MIDDLE EAST
the forearm of the other person
GREETING
S
• Like handshake, greeting rituals
also vary from culture to culture.
Japanse women bow differently from
Japanese men.
JAPANESE
BOW
GERMAN BOW
The German bow which is
termed as diener means a bow to
an in recognition of an authority.
Thus, when a person bows,
He/She is actually sending the
message “at your service”.
SOURCES OF MISUNDERSTANDING
1. Ambiguity - lack of explicitness on the part of
the speaker in form of problematic reference
ambiguous semantics in which an uterance is
open to different interpretations.

2. Performance - related misunderstanding - slips


of the tongue and mishearing which may be due
to utterances spoken quickly and unclearly.
3. Language - related misunderstanding-
ungrammaticality of sentences.

4. Gaps in world knowledge - Gaps in content rather


than language.

5. Local context - turns and the turns within


sequences produced by the participants themselves,
and the orientation of the participants as well as the
repair moves that follow the displayed understanding.
APPROACHES TO STUDYING
INTERCULTURAL COMMUNICATION

• There is a need to be aware or conscious of other


cultures especially those that you will visit so you can
avoid offending people. Due to misinterpretations,
miscommunication occurs. Likewise, it is broaden your
horizon. All cultures are equal and though sometimes
difficult to understand, you need to understand that no
culture is superior or inferior to another.
ESSENCE OF CULTURAL
Behavin DIVERSITY
g

language speaking
s

ways of
lifestyles
thinking
Three Approaches to
Intercultural communication
Social Science or
Functionalist Interpretative Critical

Discipline on Psychology Anthropology, Various


which approach is sociolinguistics
founded
Research goal Describe and Describe behavior Change behavior
predict behavior

Assumption of External and Subjective Subjective and


reality describable material
Assumptions of Creative and Changeable
human behavior Predictable voluntary

Method Survey, Participant Textual analysis


of study Observation observation, of media
field study

Relationship of Communication Culture created and Culture as a


culture and Influenced by maintained through site of power
communication culture communication struggle
Identifies cultural Emphasizes that Recognize the
variations; communication economic and
recognizes cultural and culture and political forces in
Contribution of differences in cultural differences culture and
the approach many aspects of should be studied communication;
communication in context Asserts that all
but often does not intercultural
consider context interactions are
characterized by
power
THANK
YOU

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