Volini Presentation

(Community)
25th March 2021
What’s Coming Up?

1. Our Approach
2. The Creative Ideas
3. Recap
4. Q&A
APPROACH
 COMMUNITY

community The people living in one particular area or people who are
noun [ C, + sing/pl verb ] considered as a unit because of their common interests, social
group, or nationality.
GumboFit, the Chicago run club that’s creating an open community for runners of all colors, shapes and sizes to close the gaps in representation
COMMUNITY
Allowing Narratives
 Because when you
Allow the Narratives

Creates

Expressive Community
Drives

BRAND ROLE
 Bringing people of similar interests together so that
the brand can play a deeper role in their journey towards their goal.
How do we define the community?
 The Brand Communication

No Time for Pain

 Achieve by
How do we see it?

Moving ahead of
Pain
 Achieve by
How do we see it?

Moving ahead
And how does this translate
in defining our community?
of
Pain
 Community Ecosystem

Brand Role

Interests
Brand Role

Brand Role
The
Motivators

Brand Role

The Community Defining Framework

Community Ecosystem
 Community Ecosystem

Brand Role Personal Coach

Interests
Active Lifestyle
No Time for Pain

No Time for Pain

Brand Role

Brand Role
Winning
The by moving beyond Pain
Motivators

Brand Role

Community Ecosystem
The Community Defining Framework
VOLINI
Therefore…
Volini is a personal coach for people in
their journey
towards achieving their targets
by moving beyond pain

Defining Volini
Presenting
Are heroes born?
We remember when Bruce Wayne fell into a bat infested well and trembled with fear.
“Why do we fall sir?” asks Alfred “So we can pick ourselves up”
Because courage is not the absence of fear, it’s overcoming it every step of the way.
Yes, injuries can be scary.
It may be a fall that tries to take you out of a match or an injury that scares to end a career.
It may be a fall that people laugh at or the scar of a fall that stops you from taking your first step to getting back.
Whatever the fall may be, you are not alone.
We are here to help pick you up.
We are here to tell you that you are unstoppable if you just rise.
We are with you at every step of the journey to recovery, be it 5 minutes or years.
We are the Alfred to your Batman.
And when we get together, there is no time for pain.

We call it, the VOLINI RECOVERY ACADEMY.

Recovery Academy
 And how do we
achieve the same on Digital?
 Volini Recovery Academy
Cultural Cultural
LEADER DELIVERER

EDUCATE INSPIRE ENGAGE SUPPORT

Volini is a personal coach for people in their journey towards achieving their targets by moving beyond pain
THE CREATIVE IDEAS
 Volini Recovery Academy
Cultural Cultural
LEADER DELIVERER

EDUCATE INSPIRE ENGAGE SUPPORT

Volini is a personal coach for people in their journey towards achieving their targets by moving beyond pain
#1
Educate
Background:

Different exercises/activities require different warm-up exercises as the

concerned muscles and joints are different. However, not many are aware of the
best warm-up exercises for different activities.

Educate
Presenting

Warm-up Videos

Educate
 Through a series of video blogs, we create tailor-made
The warm-up videos, catering to different activities, so
Idea that while in action, there’s #NoTimeForPain

These activities can be: Different gym routines,

cricket, cycling, running, football turf games,
badminton, etc.

Educate
#2
Educate
Background:

People love reading solutions and are always on a look for new ways of living.

Educate
Presenting

Your #NoTimeForPain guide ( Instagram/Facebook Stories)

Educate
 We create a property on stories wherein we share a
variety of tips and tricks for people to learn from. From
facts to figures, this will become the one stop solution for
The everyone who is on the move.
Idea
Topics: Should one drink water after running, How to avoid
sprains, Difference between a sprain and a fracture, A-Z
of dealing with a sprain etc.

Educate
 Along with this, we can also
create story templates for
people to screenshot and
flaunt their scores. All one
The must do is, tick the activity
Idea they do, count the score,
tally, share it on their story
and tag us to win a reward.

Like this reference, we will

create a set of different
activities and add points to
it. Volini Maxx Spray would
be in the list too with an
Educate
assigned score.
#3
Educate
Background:

Show and Tell is the easiest way to demonstrate to the audience with higher
chances of resgistering information

Educate
Presenting

Injury Explained
(Via X Rays, Bone Structures)

Educate
 Using the X-rays and bone structures, we demonstrate
The
Idea how injuries happen during different activities and how
one can avoid them. These animated videos/videos
featuring known orthopedists/physiotherapists

Educate
#4
Educate
Background:

A quick guide with relatable scenarios always holds a special presence within the
audience.

Educate
Presenting

What To Do During Injuries?

Educate
 We create an A-Z guide of what one should do during pre
injuries (to avoid injuries) and post injuries (when an
The injury occurs). A step-by-step video tutorial IGTV series
Idea will be created focusing on different types of injuries in
different types of sports.

For instance, when one suffers with a sprain when an

ankle twists on the football field, how should one walk,
how to prepare in order to avoid such injuries, carrying
Volini in your kit etc. would be spoken about in this
content piece.

Educate
#5
Educate
Background:

Quora is flooded with questions about dealing with muscle pull, sprains and aches.

Educate
Presenting

Volini Answers

Educate
 As a brand that provides solutions to different aches and
The problems, it would be best to reach out to the audience
Idea that is already looking for us. With educational blogs on
different topics, we will answer Quora questions asked by
the audience and plug in our product in the conversation.
This helps us reach the right audience and provide them
with a solution (our product) that they’re looking for and
we tie it back to our Instagram community as well to drive
audience to the same for more traction.

Educate
 Volini Recovery Academy
Cultural Cultural
LEADER DELIVERER

EDUCATE INSPIRE ENGAGE SUPPORT

Volini is a personal coach for people in their journey towards achieving their targets by moving beyond pain
#6
Inspire
Background:

Injuries are a big part of the sports. While some injuries are minor, some can be
career-ending.
However, there are some athletes who don’t get bogged down by injuries; they
fight through the injuries and make a comeback.

Inspire
Presenting

Comeback Stories

Inspire
 Through a series of video content, we highlight the
The best comeback stories of athletes or fitness
Idea enthusiasts who come back from career-ending
injuries and achieve great milestones in their
respective journeys because they believe that to fight
for what you love to do, there’s #NoTimeForPain

Inspire
#7
Inspire
Background:

Behind the perfect stunt, the pull shot, or the rhythmic dance moves goes a lot of
practice and repetition. Trying, trying, trying, only to master that one move. And
those attempts sometimes bring a lot of pain, but they rest, recover, and try
again!

Inspire
Presenting

Behind The Success (Behind-the-scenes videos)

Inspire
 We capture these BTS (Behind The Success) moments
The of different artists/content creators who keep trying
Idea and fighting painful moments

Artists: Ballet Dancer practicing that spin; a cricketer

practicing the pull shot; or stuntman trying to climb
without ropes, etc.

Inspire
#8
Inspire
Background:

People are always interested in the routine of the influencers they look up to.

Inspire
Presenting

What’s in my work out kit?

Inspire
 We will collaborate with influencers from different genres
The who are also into fitness and sports and give the audience a
Idea sneak peek into their work out kit. From water to Volini, it
would consist of everything that accompanies them in their
fitness journey. This content piece would look more organic as
influencers are known to create such pieces.

Inspire
#9
Inspire
Background:

Everyone is working out from home, but the absence of a trainer can cause a lot of
injuries and unavoidable posture problems.

Inspire
Presenting

Fit From Home

Inspire
 In the series, we will be that coach who is there for the
The
Idea ones who have no time for pain when working out from
home. By collaborating with influencers, we will create
different kinds of work out content based on different
goals.

Inspire
#10
Inspire
Background:

India is home to many underground stuntmen who put their bodies on the line for
their passion and work.

Inspire
Presenting

Vice X Volini
Stuntmen Of India

Inspire
 Just like Gully Boy explored the rapping culture in India,
The
Idea we unearth and document with the talent of these
budding stuntmen in India, their stories, their stunts, how
they practice, the injuries they suffer, and how they
recover. It will highlight how to pursue their career and
passion as stuntmen, there is #NoTimeForPain

Inspire
#11
Inspire
Background:

Everyone loves listening to inspiring success stories from athletes. People are
awestruck when an athlete speaks about their journeys

Inspire
Presenting

Podcast (Olympians)

Inspire
 We create a Podcast property on Spotify/YouTube/Gaana
The
Idea wherein the host would interview Olympians and they
would share their stories, their struggles and how they
made it to the top.

Inspire
 Volini Recovery Academy
Cultural Cultural
LEADER DELIVERER

EDUCATE INSPIRE ENGAGE SUPPORT

Volini is a personal coach for people in their journey towards achieving their targets by moving beyond pain
#12
Engage
Background:

People are going for personalized experiences and so is their lifestyle.

Engage
Presenting

Workout Routine Prompter

Engage
The We will create a landing page on our website wherein
Idea people can log in and find a workout routine for them,
according to their lifestyle

Engage
 All they have to do is:

Step 1:
Fill in the details (Name, Gender, Age, BMI)

The Step 2:

ExecutionMentions the type of

Zumba, Cricket etc.)
activity they are in (Football, Swimming, Running,

Step 3:
Diet Type (Vegetarian, Non-vegetarian, Vegan, Eggetarian)

Step 4:
Select the goal (Get fit, Lose weight, Build core, Build muscle weight etc.)

Engage
 Step 5:
Spin the Volini Maxx Spray icon.

One doing so, the website will suggest a routine according to the activity and
diet choice as per the age and body type..
For example, Cardio- x mins, Swimming- x lapses, Cycling- x kms, Weight
Training- x kgs/reps etc.
The
ExecutionAfter suggesting the routine, the landing page will prompt a note:
Follow this routine, keep Volini Maxx by your side and get set to reach your
goals.
No time for pain and only gains with Volini!
<Click here to get your Volini> - This would lead to e-com

We will promote this routine prompter on Instagram and ask people to find
their workout routine and keep going with Volini.

Engage
#13
Engage
Background:

There’s a lot about injuries that many don’t know.

Engage
Presenting

All About Injuries

Trivia/Quiz

Engage
 Using the Quiz and Poll feature on Instagram we will
The
Idea engage with our audiences and educate about different
topics and seamlessly plug in the product in the topic at
hand. Through polls we can demonstrate 2 choices (the
right way to jump when basketting a ball v/s the wrong
way) and ask people via polls to select the correct answer.

Engage
#14
Engage
Background:

While snackable content is key for social media, the brand website also has a
long-term role for community building.

Engage
Presenting

Game Time With Volin

Engage
 To increase the engagement on our website, we will
The
Idea create a game on the website. This game aims at
educating the audience while entertaining.

Engage
 What’s the game?

The game of choices. At every level, the player is motion-

The playing a sport (Football, Basketball, Long Jump, Shot-put
Execution
throw, Javelline).

4 options of doing every moment will be selected. The

player must select the right type of movement to avoid
any injury in the game.

Incase of any injuries, just like lifelines and powerups in

every game, our game will have Volini Spray and gel as
the redeemer.
Engage
 Volini Recovery Academy
Cultural Cultural
LEADER DELIVERER

EDUCATE INSPIRE ENGAGE SUPPORT

Volini is a personal coach for people in their journey towards achieving their targets by moving beyond pain
#15
Support
Background:

The thing about muscle injuries is that they must be attended to immediately.

Engage
Presenting

Volini Helpline
UrbanClap x Volini Physio

Support
 To make sure that all those who get injured while engaging in
a physical activity can get a physio’s assistance immediately,
so that they can recover quickly and get back to doing what
The
Idea they love to do.

For example: While playing football someone gets a sprain;

through the helpline no.//Volini Physios on Urbanclap, they
can immediately seek help from an expert who can assist him
with the injury and help him recover quickly.

Support
#16
Support
Background:

The first thing one does when injured is hunt the internet for answers.

Support
Presenting

FAQs

Support
 There are many questions that one doesn’t get answers
The
Idea for and as a healing provider against sprains and pains,
we will be the one stop solution for all these questions by
creating the biggest bank of answers to Frequently Asked
Questions.

Support
RECAP
 Volini Recovery Academy
Cultural Cultural
LEADER DELIVERER

EDUCATE INSPIRE ENGAGE SUPPORT

Volini is a personal coach for people in their journey towards achieving their targets by moving beyond pain
LET’S DISCUSS