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Qualitative-Research-and-Its-Importance

The document outlines the characteristics, strengths, weaknesses, and various types of qualitative research, including phenomenology, ethnography, grounded theory, case studies, content and discourse analysis, and historical analysis. It emphasizes the importance of qualitative research across different fields such as education, technical communication, psychology, and social work. Qualitative research is noted for its depth of understanding and flexibility, although it also faces challenges related to researcher bias and data analysis.

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chakieflores
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4 views24 pages

Qualitative-Research-and-Its-Importance

The document outlines the characteristics, strengths, weaknesses, and various types of qualitative research, including phenomenology, ethnography, grounded theory, case studies, content and discourse analysis, and historical analysis. It emphasizes the importance of qualitative research across different fields such as education, technical communication, psychology, and social work. Qualitative research is noted for its depth of understanding and flexibility, although it also faces challenges related to researcher bias and data analysis.

Uploaded by

chakieflores
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Qualitative

Research and Its


Importance in Daily
Life
OBJECTIVES

 Describe the characteristics, strengths and


weaknesses of qualitative research.
 Identify the kinds of qualitative research.
 Familiarize the qualitative research in different fields.
 determine the importance of qualitative research in
different fields.
THE VALUE OF QUALITATIVE
RESEARCH: ITS KINDS,
CHARACTERISTICS, USES,
STRENGTHS, AND
WEAKNESSES
Kinds of
Qualitative
Research
Phenomenology
 Phenomenological research
is a qualitative research
approach that seeks to
understand and describe the
universal essence of a
phenomenon.
 The approach investigates the
everyday experiences of human
https://researchmethod.net/wp-content/uploads/2022/10/

beings while suspending the


Phenomenology-1024x576.jpg
Ethnography
 Ethnography is a qualitative
method for collecting data
often used in the social and
behavioral sciences.
 Data are collected through
observations and interviews,
which are then used to draw
conclusions about how societies
https://www.marketing91.com/ethnographic-research/
and individuals function.
Ethnography
Things to consider in conducting Ethnographic research:

• Open vs. closed settings


• Overt vs. covert ethnography
• Active vs. passive observation
Grounded theory
 Grounded theory is a
qualitative method that
enables you to study a
particular phenomenon or
process and discover new
theories that are based on
the collection and analysis
of real world data.
https://i.ytimg.com/vi/j2xRAoopY_E/maxresdefault.jpg
Case study
 This study involves an
investigation of a person, group,
organization, or situation for a
long period of time to explain
why such things occur to the
subject under study. Some
examples of this type of study
are the fields of social care,
https://marketinginsidergroup.com/wp-content/uploads/
2021/02/Where-Do-Case-Studies-Fit-into-Your-Content-
nursing, psychology, Marketing-Strategy-1.jpg
Content and Discourse
Analysis
 Content Analysis is a method for
studying and/or retrieving
meaningful information from
documents. Discourse Analysis
is the study of the ways in which
language is used in texts and
contexts.

https://www.sinequa.com/wp-content/uploads/blog/investigative-
research-1200.jpg
Historical Analysis
 This is the study of primary
documents to explain the
connection of past events to the
present time.

https://www.sinequa.com/wp-content/uploads/blog/investigative-
research-1200.jpg
Characteristics
and Uses of
Qualitative
Research
Characteristics and Uses of
Qualitative Research
 Qualitative research takes place in a natural setting like home, school,
institution, or community. Researchers gain actual experiences of the
research participants.
• It focuses on participants’ perceptions and experiences (Franenkel and
Wallen, 1988 in Creswell, 2013)
• Researchers are sensitive to participants’ needs and participants are
actively engaged in the process.
• Data are collected through observation, interviews, documents, e-
Characteristics and Uses of
Qualitative Research
 It may result in changes in research questions after new
discoveries occur. It develops from a specific to a general
understanding of concepts.
 It is a process of describing a situation, analyzing data for themes
or categories, and making interpretations or drawing conclusions.
 It may be subjected to the researcher’s personal interpretation.
 The researchers, as a primary instrument in data collection, view
social phenomena and situations holistically.
Strength and
Weaknesses of
Qualitative
Research
Strength of Qualitative Research

1. Issues can be analyzed through detailed and deep examination.


2. Interviews are not being delimited to specific questions and can
be guided/redirected by the researcher along the process.
3. The research framework and direction can be easily revised as
new information emerges.
4. The obtained data from human experience is powerful and
sometimes more interesting than quantitative data.
Strength of Qualitative Research

5. Data usually are collected from a few cases or individuals so


findings cannot be generalized to a larger population. Findings can
however be transferable to another setting.
Weaknesses of Qualitative
Research
1. Research quality is heavily dependent on the researcher’s skills
and may be influenced by the researcher's outlooks.
2. The volume of data makes analysis and interpretation time-
consuming.
3. It is sometimes hard to prove.
4. The researcher's presence during data gathering, which is often
unavoidable in qualitative research, can affect the subjects'
attitudes towards the process.
5. Issues of anonymity and confidentiality can bring/result in
IMPORTANCE OF
QUALITATIVE
RESEARCH ACROSS
FIELDS OF INQUIRY
Qualitative Research in Education

• How teaching styles match the learning styles of students.


• How students react to the evaluation of their academic
performance.
Qualitative Research in Technical
Communication
1. Qualitative research can also be used in studying the effective use
of technology in the workplace to ensure a smooth flow of
communication. This can be conducted using focus groups.
Qualitative Research in Psychology

1. Psychologists seek to understand why some students lack the


motivation to go to school and why some students resort to
bullying and the like.
Qualitative Research in Social Work

1. Conducting research under social work means studying people’s


experiences especially what they found traumatic and painful.
References
• https://delvetool.com/blog/phenomenology#:~:text=Phenomenologic
al%20research%20is%20a%20qualitative,preconceived%20assumptio
ns%20about%20the%20phenomenon
.
• https://ebn.bmj.com/content/19/2/34
• https://ebn.bmj.com/content/21/1/7
• https://www.marketing91.com/ethnographic-research/
• https://research.virginia.edu/irb-sbs/ethnographic-research#:~:text=E
thnography%20is%20a%20qualitative%20method,how%20societies%
20and%20individuals%20function

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