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4. Data segmentation

Data cleaning is the process of detecting and correcting inaccurate or incomplete data, crucial for enhancing data quality and decision-making. It involves ensuring consistency in data formats, handling heterogeneous data, addressing missing data, transforming data for analysis, and segmenting data into meaningful subsets. Effective data cleaning improves accuracy, reduces errors, and can be achieved using various tools and techniques.

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Ayush Gupta
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1 views

4. Data segmentation

Data cleaning is the process of detecting and correcting inaccurate or incomplete data, crucial for enhancing data quality and decision-making. It involves ensuring consistency in data formats, handling heterogeneous data, addressing missing data, transforming data for analysis, and segmenting data into meaningful subsets. Effective data cleaning improves accuracy, reduces errors, and can be achieved using various tools and techniques.

Uploaded by

Ayush Gupta
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data Cleaning: Ensuring Data

Consistency Quality for Better


Checking, Insights
Heterogeneous
and Missing
Data, Data
Transformation,
and
Segmentation
What is Data Cleaning?
The process of detecting and correcting inaccurate or incomplete data.

A critical step in data preparation for analysis.

•Importance of Data Cleaning


• Enhances data quality and reliability.
• Leads to better decision-making and model
performance.
Definition:
Ensuring uniformity in data formats, units, and values.

Consisten
Techniques:
•Checking for duplicate entries.

cy •Verifying data against predefined rules (e.g., age > 0).

Checking Examples:
•Consistent date formats (e.g., YYYY-MM-DD).
•Uniform units of measurement (e.g., all weights in
kilograms).
Definition: Managing data from diverse
sources and formats.

Challenges:
•Integrating structured and unstructured data.

Handling •Aligning schemas from different databases.

Heterogeneous
Data Solutions:
•Use ETL (Extract, Transform, Load) tools.

•Apply schema matching techniques.

•Normalize data formats.


Dealing
Causes of Missing Data:
Human errors, data corruption, or loss during
transfer.

with
Missing Strategies:

Data •Deletion: Remove rows/columns with missing data.


•Imputation: Fill gaps with mean, median, or predicted
values.
•Advanced Techniques: Use machine learning models
to predict missing values.
Definition: Converting data into a suitable
format for analysis.

Steps:
•Smoothing: Remove noise from data.
•Aggregation: Combine data into summary statistics.
Data •Normalization: Scale data to a standard range (e.g., Min-
Max scaling).
Transformation •Encoding: Convert categorical data into numeric format.
•Example: Converting currency values to a common unit.
Definition: Dividing data into meaningful subsets or clusters.

Applications:
•Market segmentation in business.
•Clustering in machine learning.
Data
•Techniques:
Segmentation •Rule-based segmentation (e.g., age groups).
•Clustering algorithms (e.g., K-Means, DBSCAN).
Benefits
of •Improved data accuracy and consistency.
Effective •Enhanced analysis and model performance.
•Reduced risk of errors in decision-making.
Data •Saves time in the long run.

Cleaning
Tools for •Popular Tools:

Data
•Python Libraries: Pandas, NumPy, Scikit-learn.
•R Packages: tidyr, dplyr.

Cleaning
•ETL Tools: Talend, Informatica, Alteryx.
Challeng
es in •High resource consumption (time,
computational power).

Data •Complexity in handling large-scale data.


•Balancing data modification without introducing

Cleaning
bias.
•Scenario: Cleaning a dataset with missing
values, inconsistent date formats, and mixed
units.
•Steps Taken:
Case •Identified issues with exploratory data analysis
(EDA).
Study/Example •Applied imputation for missing values.
•Standardized date formats and units.
•Outcome: Improved data quality and model
performance.

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