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1. How to Improve Sales Performance

The document outlines effective in-store selling techniques presented by Ross Cerrado, emphasizing the importance of proper grooming, posture, approach, and attitude for promoters. It highlights the necessity of maintaining a clean product display and fostering good relationships with customers and store personnel. Key takeaways include the need for a positive demeanor and tailored greetings to enhance customer experience and sales performance.

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rdcerrado01
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
3 views

1. How to Improve Sales Performance

The document outlines effective in-store selling techniques presented by Ross Cerrado, emphasizing the importance of proper grooming, posture, approach, and attitude for promoters. It highlights the necessity of maintaining a clean product display and fostering good relationships with customers and store personnel. Key takeaways include the need for a positive demeanor and tailored greetings to enhance customer experience and sales performance.

Uploaded by

rdcerrado01
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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EFFECTIVE IN STORE

SELLING

HOW TO IMPROVE
SALES
PERFORMANCE
APRIL 4, 2023

Presented by:
ROSS CERRADO
Contents
INTRODUCTION

IN STORE SELLING
PROCEDURES
FACTORS AFFECTING BUYING
DECISION
EFFECTIVE SHOWMANSHIP

IMPERATIVES OF GOOD
PRESENTATION
PROMOTERS

Promoters are the front-liner, they are the reflection of


the company in the market place. It is very important
to one promoters to have a good impression to create
a good store image.

• PROPER GROOMING
• PROPER POSTURE
• PROPER APPROACH
• PROPER GREETING
• PROPER ATTITUDE
PROPER GROOMING
A well groomed promoter attracts a customer and
inspires trust and confidence.
• Proper and clean hair cut( skin head)
is not allowed for men
• Shoulder level hair for ladies ( with
head band )
• Clean ears ( earrings not allowed for
men )
• Smooth shaven face
• Fresh breath
• Clean finger nails
• Well brushed hair
PROPER POSTURE
Proper posture reflection in your product. Well tailored
and clean uniform, shined shoes, light perfume and
make-up for ladies.
BASIC UNIFORM
MEN LADIES
WHITE POLO BARONGWHITE BLOUSE
BLACK PANTS BLACK SKIRT
BLACK SHOES BLACK SHOES OR SANDALS
PROPER POSTURE
Hair Proper Hair
with cut
White pony Polo Barong
Blouse tail

Black Miniskirt
Black Slack
Stalkin Pants
g
Open
Black leather
shoes(sandals)
shoes
PROPER APPROACH

A good approach lead to an easier sales :


• Show enthusiasm in words, action and
expressions.
• Smile at people
• Call people by name
• Speak to people there is nothing as nice as a
word of greetings.
Proper Greetings

 Greetings is a factor that make customer


welcome and feel at ease.
• Greetings should not be too standardized because
its lose it natural effect.
• Should be adapted to the customer and to the
situations.
• Take advantage of speaking in your customer
dialect if you know.
• Should match tone of voice, expression and
actions.
.
Proper Greetings

Hi! Sir,
madam good morning!
I’m Mr. Ross Cerrado
from EVEREST may
I help you?!
Proper Attitude

 Personal qualities of a professional


promoters.
HONEST
RESPON
SIBLE
LOYAL
RESOUR
CEFUL
IMAGINA
TIVE
AMBITIO
Products

A product have all the technologies and


advantages, but unless its doesn’t have the good
appearance or not planned to match product and
market, there will be no sales or profit.
Products

Always maintain the display product clean


• The promoters should make sure that all product
display are clean before the store operation and
before the store closed.
• Remove all the things not necessary need to the
units surface such as double sided tape, factory
shipping tape to make the units look good.
Products

Right POP at the right place .

Promoters should install POP materials to


develop additional product exposure, but should
be standardized.
Relationship
Relationship is one of the important factor of a
good store image.
Relationship
In accepting one task, the promoters should
have to show courage and positive point of view
regarding the responsibilities. Remember that
accepting one task without courage is like eating a
food without taste. In our daily activity we do same
routinely work, but problems comes in anytime or
any point of transaction without you knowing it
sometimes. In that way, dealing and socializing in
different kind of person is necessary that’s why
good relationship is very important to one
Relationship

• Maintain optimistic and positive attitude


towards store personnel specially manager and
supervisors.
• Respect the right of your fellow worker.
• Never violate the trust and confidence of your
co worker.
• Don’t criticize your competitors.
• Listen to the opinion of the others.
• Treat customer special.
Summary

• Promoters should maintain proper personal


appearance.
• Demonstrate the performance of the EVEREST
product.
• Display EVEREST product completely and properly.
• Maintain or improve EVEREST display area clean
always.
• Develop good working relationship to all store
personnel.
Thank you and God
Bless

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