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DOC-20240903-WA0010.

The document discusses the concept of an online store front, detailing its components such as homepage design, navigation, and customer experience. It emphasizes the importance of design elements, user experience, and online merchandising techniques like product grouping and personalization. Additionally, it analyzes how Flipkart implements these techniques in its e-commerce platform.

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11 views40 pages

DOC-20240903-WA0010.

The document discusses the concept of an online store front, detailing its components such as homepage design, navigation, and customer experience. It emphasizes the importance of design elements, user experience, and online merchandising techniques like product grouping and personalization. Additionally, it analyzes how Flipkart implements these techniques in its e-commerce platform.

Uploaded by

bansisharmaji9211
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Online Store

Front: Creating
Look & Feel

Bansi Sharma
Love Roy
Dipender Singh
Hitesh Oberoi
Jatin
Online Store Front
An online store front refers
to the digital interface or
website where a business
showcases and sells its
products or services to
customers over the internet.
It’s the equivalent of a
physical store’s and
interior, but in the digital
world
Online Store Front
1. Website Homepage
2. Site Layout
3. Site Navigation
4. Menus
5. Search
6. Imagery and Video
7. Online Social Proof
8. Product Recommendations
9. Online Checkout
Optimization
Online Store Front
Homepage

The homepage is often


the first page customers
see when they visit the
online store.
Online Store Front
Shopping Cart

A virtual cart where


customers can see the
items they plan to
purchase, review
quantities, and see the
total price before
checkout.
Online Store Front
Customer Customer Support
Account Area
Online Store Front
Product Pages Search and
Navigation
Importance of an Online Store Front

First Impressions

Customer Experience

Sales and Conversions

Brand Identity
Online Store Front
Design

Online store front design refers to the overall layout, visual


appearance, and functionality of an e-commerce website’s
homepage and key landing pages. It’s akin to the storefront
of a physical shop, where the design must attract customers,
offer easy navigation, and encourage purchases.
Elements Online
Store Front Design
Layout Visual elements

Product User
presentation experience

Content SEO
messaging
lements of Online Store Design
1.Visual Design Elements
Key
Typography Colour Branding
Design
Typography refers to the art The choice of colors influences Consistent use of brand
and technique of arranging how customers feel when they colors, fonts, and
text in a visually appealing visit the site. For example, warm imagery helps build a
and readable manner. It colors can evoke excitement and strong brand identity.
involves selecting fonts, urgency, while cool colors can The design should
adjusting spacing, and create a sense of calm and trust. reflect the brand’s
organizing text in a way that personality, whether it’s
enhances both the design modern and sleek, fun
and readability of a and vibrant, or elegant
document, website, or any and luxurious.
form of visual
communication.
2. Layout and structure
Responsive Homepage
Design Layout
The store should be The homepage should
designed to work well offer a quick overview
on all devices, including of the store, featuring
desktops, tablets, and top products,
smartphones, ensuring promotions, or new
a seamless shopping arrivals. It should guide
experience across users to key areas of
platforms the site.
2. Layout and structure
Grid Views List view
3.Product Presentation
High-Quality Images Videos
3.Product Presentation
Descriptions Customer
Reviews
4.User Experience (UX)
Design
Load Times Search
Functionality

Fast loading times A robust search bar


are crucial. A slow with filters (by price,
site can frustrate category, size, etc.)
users and lead to helps customers find
higher bounce rates products quickly and
easily
4.User Experience (UX)
Design
Call-to-Actions Checkout
(CTAs) Process

Buttons like “Add to Cart,” “Buy The checkout should be


Now,” or “Learn More” should straightforward, with as
be prominently displayed and few steps as possible.
easy to find. They should stand Offering guest checkout
out visually to guide users options and multiple
toward making a purchase. payment methods can
reduce cart abandonment
5.Content and Messaging
Homepage Banners Pop-ups and
Notifications
6.Search Engine Optimization
(SEO)
SEO-Friendly Design Mobile
Optimization

The design should support As mobile shopping


SEO best practices, continues to grow,
including proper use of ensuring the design is
headings, alt text for mobile-optimized is
images, and meta crucial for both user
descriptions. This helps experience and search
improve the store’s engine ranking
visibility in search engine
results.
Online Merchandising
Techniques

Online merchandising refers to the strategies and


techniques used to promote and present products in an
online store to maximize sales and enhance the customer
experience
Product Grouping Personalization

Using data-driven algorithms to offer


personalized product recommendations
based on the customer’s browsing and
purchase history.
Promotional Cross-Selling
Techniques
• Bundles and Kits Cross-selling is the practice
of offering additional
• Special Offers and Discounts products or services to
complement the main
• Limited-Time Offers product that the customer is
considering or has already
decided to purchase
Up-Selling Interactive
Features
Features like zoom,
Up-selling is the technique of
360-degree views, and
encouraging customers to purchase a
virtual try-ons can
more expensive version of the product
enhance the visual
they are interested in, or adding
appeal and help
features and services that increase the
customers make
overall cost
informed decisions
Importance of online
merchandising
technique
Brand Building

Increased Sales Enhanced

Customer Experience
Practical work
We have choosed Flipkart for analysing it online
merchandising techniqueFlipkart is an Indian e-
commerce company that sells a wide range of
products online. Founded in 2007 by Sachin and
Binny Bansal, Flipkart is headquartered in
Bangalore, India.
Home page
Navigatio
n
Product
grouping
Responsive design

Laptop Mobile
Promotion
Search
Review
Offer
video
Cross
selling
Online merchandising
technique used by Flipkart

Techniques Status

Product Grouping Yes

Personalization Yes

Promotional techniques Yes

Cross selling Yes

Interactive features Yes

Responsive design Yes

Navigation Good
Conclusion
We have discussed the online store front and it
includes Website Homepage Site, Layout , Site
Navigation ,Menus Search ,Imagery and Video,
Online Social Proof, Product Recommendations,
Online Checkout Optimization

And also online merchandising technique such as


product Grouping, personalization, promotional
techniques,cross selling,up selling, interactive
features etc.

And how the Flipkart use online merchandising


technique in its e store
Thankyou

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