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Bus. Comm. Chapter two

Chapter Two discusses various barriers to effective communication, including physical, semantic, perception, and cultural barriers. It emphasizes the importance of sender credibility, emotional state, and the need for clear language to overcome these barriers. Additionally, it highlights five qualities of successful communicators: perception, precision, credibility, control, and congeniality.

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6 views

Bus. Comm. Chapter two

Chapter Two discusses various barriers to effective communication, including physical, semantic, perception, and cultural barriers. It emphasizes the importance of sender credibility, emotional state, and the need for clear language to overcome these barriers. Additionally, it highlights five qualities of successful communicators: perception, precision, credibility, control, and congeniality.

Uploaded by

dawitdeva05
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Chapter Two :

Barriers of Communication

 Barriers of Communication
• Human differences such as; cultural, social, &
environmental differences may cause problems
in conveying an intended message.
• Various characteristics of the sender, receiver,
and communication situation can create
barriers to effective communication.

1
• Physical barriers:
 Source: sender’s feelings,
attitudes towards the receiver
Distance: a barrier to hear
properly
Time: delayed message become
redundant and useless.
Noise: distorted and inaudible
message
Defect in medium: network,
microphone 2
Semantics barriers: Refers to the
different uses and meanings of
words.
Denotations--meaning on which
most people will probably agree.
Book, desk, student etc.
Connotations– words that have
attached meaning. The driver is slow.
-the driver is calm
-the driver is new/fearful.
Euphemisms: use of inoffensive
words, tactful words, being
3
• Perception barrier
• Stereotyping: overgeneralized perceptions
and beliefs about a person.
• Halo effect: a form of cognitive bias that
causes us to make snap judgments. It leads
us to consider only one aspect of a person or
a product in order to form a general opinion.
• Contrast: When something is seen alongside
something else and the difference between
the two items is very obvious.
• Selective perception: the unconscious
process by which people screen, select, and
notice objects in their environment.
• During this process, information tends to be
selectively perceived in ways that align with
existing attitudes, beliefs, and goals. 4
• Attitudes and Opinions: Communication
effectiveness is influenced also by the
attitudes and opinions the communicators
have in their mental filters.
• Emotional state: when happy or
angry
• Favorable or Unfavorable
information: to us
• Closed mind: to receiving new
information
• Status consciousness: those who
have more status & power, may be
hesitant to listen to those
individuals at lower in the hierarchy.
5
• Sender credibility: A sender’s
credibility (respect, trust) plays an
important role in how a message is
received and understood. Eg. A
manager taking credit for employee’s
idea
• Information overload: refers to the
condition of having too much
information to process. The
implication is that individuals can
effectively process only a certain
amount of information.
• Cultural Barrier
• Fear 6
Overcoming Communication
Barriers
• The higher a person is in the hierarchy, the
greater is his need for effective
communication. Therefore; the responsibility
of minimizing communication barriers falls
on the senior and
• better-trained person.
 the notice boards, fax machines,
telephones etc., must be without faults.
 reduce noise levels within the conference
rooms and other work areas. also sound-
proof rooms could be used.
Semantic and language barriers can be overcome only
by
 being careful with the use of language,
 using words which have a clear meaning.
Simple sentences can be used and visual
aids can be included wherever possible for
better comprehension.
 feedback must be taken so that the sender
is aware that his thoughts have been
understood properly.
Emotional barriers should be controlled
consciously and people must take care to keep
unnecessary feelings out of business
communication.
Cultural Barriers can be controlled by:
• reduced misunderstandings and reduced bias with
people from different cultures and backgrounds
It is safer to assume difference till you are sure of
similarity.
Think of all the people you know.

Which of them would you call successful


communicators?

What do these people have in common


• Chances are that they share the following five qualities.
• Perception: able to anticipate reaction before it occurs.
:read response correctly and adapt.
:constantly adjust to correct any
misunderstanding.
• Precision: communication is to the point. When it ends,
the receiver also shares the same point of view.
• Credibility: believable. Receiver have faith in the
message. information and intentions are trustworthy.
• Control: They take full control of the situation. They
decide your response. Depending on their purpose, they
can make you laugh, cry, change your mind, etc.
• Congeniality: They maintain friendly, pleasant relations
with the receiver. They ensure a harmonious
environment so that you will listen to them, even if you
have differences.
End of second chapter

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