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Week-8

The document discusses various strategies for promoting a product or service, including advertising methods like TV announcements, celebrity events, and free samples. It contrasts promotion with advertisement, highlighting that promotion is typically more cost-effective and has a shorter duration. The primary goal of product promotion is to persuade potential customers and build loyalty.

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john jkillerzs
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17 views

Week-8

The document discusses various strategies for promoting a product or service, including advertising methods like TV announcements, celebrity events, and free samples. It contrasts promotion with advertisement, highlighting that promotion is typically more cost-effective and has a shorter duration. The primary goal of product promotion is to persuade potential customers and build loyalty.

Uploaded by

john jkillerzs
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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T E C H N O P R E N E U R S H I P 1 0 1

SANDER T. SEDANO, MIT


Lesson 8

Spotlight to a Product or Service

• Announcing a new product on TV.


• Buy 1 take 1
• Clearance Sale
• An event featuring a product with the help of a
celebrity
Spotlight to a Product or Service

• Free product samples


• Paying for a page in a magazine for the product
to appear.
• Coupons
• Holding a seminar sponsored by a book company
Spotlight to a Product or Service

• Billboard
• Having a contract with a radio network for the
airing of product info
Comparison of Promotion and Advertisement

Shared
• inform, advocate

Promotion Advertisement

• endorse • paid content

• establishing awareness, • television and radio

attracting, persuading commercials, magazines,

• cost-effective billboards, website banners

• short span of time only • Expensive


• tested long-term effect
The Nature of Product or Promotion

• Product or service promotion has a major goal of


persuading potential customers and get their
loyalty.

• Product or service promotion has a direct effect to


potential customers.

• Product or service promotion has a short-term


duration and effect.
The Use of Effective Communication on Product Promotion

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