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The document narrates the story of WhatsApp, highlighting its inception in 2009 as a solution to the high costs of international communication. Founders Jan Koum and Brian Acton focused on simplicity and trust, leading to significant user growth and the eventual acquisition by Facebook in 2014 for $19 billion. WhatsApp's success is attributed to its commitment to reliable communication without ads or gimmicks, resonating deeply with users worldwide.

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9 views3 pages

Eng

The document narrates the story of WhatsApp, highlighting its inception in 2009 as a solution to the high costs of international communication. Founders Jan Koum and Brian Acton focused on simplicity and trust, leading to significant user growth and the eventual acquisition by Facebook in 2014 for $19 billion. WhatsApp's success is attributed to its commitment to reliable communication without ads or gimmicks, resonating deeply with users worldwide.

Uploaded by

dang2342
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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HOW A SIMPLE IDEA

BECAME A GLOBAL
PHENOMENON
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• A Journey of Simplicity, Innovation,


and Connection :
Let me tell you the story of an app that changed
how we communicate forever—WhatsApp. Behind
its success lies a fascinating journey that
highlights the power of storytelling in building
something extraordinary. Today, I'll walk you
through how a simple idea grew into one of the
most popular apps worldwide, used by billions
daily.
The Beginning - Solving a Communication Problem

THE
Not now.
PROBLEM
High costs and Here's
• Texts
inconvenience of texting Whatsapp.
• Video Conferences
internationally. Your all needs at
• Payments
one place.

THE VISION
Not enough
Back in 2009, WhatsApp’s founders, money for
Jan Koum and Brian Acton, observed No
ISD.

a common problem: international international


contacts
communication was expensive and
Jan Koum No proper
inconvenient. They envisioned an platform
app that would allow people to stay
connected anytime, anywhere,
without breaking the bank. This
simple yet powerful vision marked
the start of WhatsApp's journey.
Growth - How Storytelling helped Whatsapp succeed
OUR
MOTTO
MILESTONES
No ads, No gimmicks
Just reliable 2024: We have set a benchmark
communication. with more than 2 billion monthly
active users

2016: We reached 1 billion users


THE OUTCOME
WhatsApp’s success wasn’t just
about its functionality—it was about
the story of simplicity and trust.
They promised a service free from 2014: Acquisition by
ads and gimmicks, focusing solely
on helping people connect. This Ladies and Gentlemen,
story resonated deeply with users, It's already 2009.
Presenting you
and by 2014, Facebook acquired "Whatapp".
WhatsApp for $19 billion. Today, it
remains a global leader in
messaging, all thanks to the power
of its narrative.

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