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Marketing PPT MAIN

The document outlines the process of developing new products and managing the product life cycle, detailing stages from idea generation to commercialization. It emphasizes the importance of continuous innovation, market adaptation, and distinct strategies for each life cycle stage: introduction, growth, maturity, and decline. Key metrics and methods for evaluating product feasibility and market testing are also discussed.

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mizanur.rahmen.sayed
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13 views13 pages

Marketing PPT MAIN

The document outlines the process of developing new products and managing the product life cycle, detailing stages from idea generation to commercialization. It emphasizes the importance of continuous innovation, market adaptation, and distinct strategies for each life cycle stage: introduction, growth, maturity, and decline. Key metrics and methods for evaluating product feasibility and market testing are also discussed.

Uploaded by

mizanur.rahmen.sayed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Developing New

Products and Managing


the Product Life Cycle
森林 -238801093
敏慧 -238801201
余泽 -238801128
Tableof Contents
01Introduction 06 Market Testing And
Commercialization

02 Idea Generation 07 Introduction Stage

03 Screening and Evaluation 08 Growth and Maturity

04 Business Analysis and


Feasibility
09 Decline Stage

05 Prototype Development and


Testing
10 Conclusion
Stage 1: Idea
Generation in New
Product Development
Internal Sources External Sources
Includes R&D, Customer feedback,
employee input, and competitor analysis,
sales team feedback. market research
reports.

Crowdsourcing &
Innovation
Platforms like LEGO Ideas and hackathons fuel fresh
innovations.
Stage 2: Screening and
Evaluation
Screening Evaluation Concept Testing
Criteria
•
Methods
•
Market size and growth rate SWOT and market potential Prototype feedback from
• Competitive intensity and analysis target customers ensures
feasibility • Financial projections such product validity.
as NPV and IRR
Stage 3: Business Analysis and
Feasibility
Demand Cost & Profitability
Forecasting Analysis
Analyzing total and serviceable market size and • Production and marketing expenses
sales projections.
• Break-even and ROI calculations
Stage 4: Prototype
Development and
Testing
Develop MVP
Create basic version to gather feedback early.

Testing
• Internal alpha and external beta testing
• Usability and performance tests

Feedback
Collect user input via surveys, interviews, and
A/B testing.
Stage 5: Market Testing and
Commercialization

Test Markets Simulated Commercializatio


Markets n
Limited geographic launches to Virtual tests to predict sales Production scale-up and
gauge acceptance and refine performance before full launch. marketing launch strategy
marketing. preparation.
Product Life Cycle:
Introduction Stage
Characteristics
• Low sales, negative profits, limited competitors
• High marketing and development costs

Strategies
• Skimming or penetration pricing
• Selective distribution and heavy promotion
Product Life Cycle: Growth and
Maturity
Growth Stage Maturity Stage

Rapid sales increase, rising profits, expanding Sales stabilize and competition intensifies.
competition.
• Focus on market share growth • Emphasize cost efficiency and differentiation
• Product improvements and new features • Price adjustments and distribution expansion
Product Life Cycle:
Decline Stage
Decline Strategies
Characteristics
Harvesting, divesting,
Sales and profits fall; and niche marketing to
intense price maximize residual
competition. value.

Key Metrics
Monitor inventory, salvage value, and terminal
profitability closely.
Managing the Product
Life Cycle and
Conclusion
Continuous Brand
Innovation Management
Build strong brands for
Invest in R&D to create
loyalty and market
new products and extend
differentiation.
life cycles.

Market
Adaptation
Adjust products and marketing to evolving customer
needs.
CONCLUSION STATUS COMPLETED

• The product life cycle is a critical


framework for managing products from
inception to decline
• Each stage—introduction, growth,
maturity, and decline—requires distinct
strategies.
• Continuous innovation and market
adaptation are essential for extending
product life cycles and maintaining
competitiveness 1
Thank You
谢谢
Donnobad
Achiii

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