lecture 2
lecture 2
Economics
Course code-SM300
Lecture 2
Bi-Environmental Nature of Engineering
• Engineers have to face two important
interconnected environments– Physical and
Economic.
• Their knowledge of physical laws Produce
products and services Worth of these
products/services depends on their utility
measured in economic terms
Components of Engineering
Physical Environment
Engineering Products produced and
services depending on
Environment is
physical laws.
compose of
Economic Environment
Assessing the worth of these
products in economic terms.
Bi-Environmental Nature of Engineering
(Contd.)
• Laws of the physical environment are more narrower and
more certain hence experiments can be used to control
certain factors and arrive at similar results.
• economic environment is uncertain since it depends on
the behavior/actions of people acting singly and/or
collectively The usual function of engineering is to
manipulate elements of physical environment to create
value in the economic environment.
• However sometimes engineers have a tendency to
disregard economic feasibility and do not like actions
based on estimates and judgment.
Physical environment factors:
Temperature and thermal condition, Humidity
and moisture, vibration and shocks, natural
disaster, Chemical exposure, Wind and
Aerodynamics,etc.
Economic environmental factors:
Cost constraints, Return on Investment, Market
demand, Competition, Economic of scale,
Inflation, Supply chain and logistic, Risk
assessment, etc.
Reading
• A particular idea, which raised $20 million in funding (during 1999-2001)
to create a product that was never released on the market. iSmell by
Digiscents.
It had a sort of “database of smells,” which would collect a certain number of
smells, and then producing a device to connect to the PC, which would
react to impulses from digital files loaded on web pages or emails,
releasing the most suitable fragrance to what you were viewing on the PC.
(Source:
https://web.archive.org/web/20190321124735/http://www.startupover.c
om/en/20-million-burning-smell-like-just-ask-digiscents)
• The missing link was market survey. At that
time it did not meet any need from the public
and could not create one.
• In March 2013, however, a group of Japanese
researchers unveiled a prototype for a
“smelling screen“: a screen that emits scents.
• In 2017, The NeOse smell recorder could help
your fridge detect spoiled food .
• (Source: https://www.theverge.com/2017/1/3/14160968/aryballe-neose-artificial-nose-scent-detector-
ces-2017)
Physical Efficiency V/S Economic Efficiency