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The document outlines a customer and competitor analysis for a new wearable technology brand, GIX, targeting various consumer groups including tech-savvy youth and fitness enthusiasts. It highlights GIX's unique features such as solar charging and AI control, while also addressing its weaknesses like limited brand recognition and high production costs. A SWOT analysis reveals opportunities in the growing market for sustainable tech but also identifies threats from intense competition and rapid technological advancements.

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Abdullah Al Rafi
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4 views

slides (2)

The document outlines a customer and competitor analysis for a new wearable technology brand, GIX, targeting various consumer groups including tech-savvy youth and fitness enthusiasts. It highlights GIX's unique features such as solar charging and AI control, while also addressing its weaknesses like limited brand recognition and high production costs. A SWOT analysis reveals opportunities in the growing market for sustainable tech but also identifies threats from intense competition and rapid technological advancements.

Uploaded by

Abdullah Al Rafi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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2.

1 : Customer
Analysis

Target Groups:
• Tech-Savvy Youth (16-38): Trendsetters seeking the latest technology (Smith, 2022, Journal
of Consumer Technology).
• Fitness Enthusiasts (25-50): Health-conscious individuals tracking activities and progress
(Brown, 2021, UK Journal of Health and Fitness).
• General Consumers (30-40): Value convenience and seamless connectivity (Taylor, 2020,
British Market Research Quarterly).
• Older Adults (50+): Need user-friendly health monitoring tools (Wilson, 2023, Aging and
Technology Review).
2.2 : Competitor Analysis

Key Competitors: Apple (Watch), Garmin ,Amazfit, Fitbit, Samsung (Galaxy Watch).

•Competitor Strengths:
•Recognizable brands like Apple and Samsung (Harris, 2022, Journal of Brand Management).
•Diverse selection of apps (e.g., Apple Health, Garmin Connect) (Clark, 2020, Tech App Review).
•Established accuracy in fitness tracking (Fitbit and Garmin lead) (Evans, 2021, Fitness Technology Journal).

•GIX Differentiators:
•Unique solar charging feature for eco-conscious users (Green, 2023, Sustainable Tech Review).
•Cutting-edge AI control and secure payment options (Lee, 2022, AI in Wearables Journal).
•Strong dedication to environmental sustainability (Patel, 2021, Eco-Friendly Consumer Trends).

•Competitive Pricing Strategy:


•Recommended Price: 299−299−349 (mid-to-high range) (Robinson, 2022, Pricing Strategies in Tech).
•Justification: Balances premium features with affordability, targeting eco-conscious buyers (Adams, 2023,
Consumer Behavior in Tech).
SWOT Analysis
Strengths Weakness
1. Unique Features 1. Newer Brand
2. Comprehensive Tracking 2. High Production Cost
3. Eco-Friendly Approach 3. Limited Brand Recognition
4. Secure Payment Option

GIX
Opportunities Threats
1. Growing Market 1. Intense Competition
2. Sustainable Tech 2.Rapid Tech Advancements
3. Market Expansion 3. Economic Downturns
4. Partnerships 4. Regulatory Changes
Swot Analysis
• Strengths:
- Features an innovative product with smart AI, and has solar charging capabilities.
- Offers advanced health and fitness services with extensive coverage, alongside strong tracking abilities.
- Incorporates green strategies, particularly aimed at energy conservation.
- Comes with untrusted payment options, which helps promote user trust.
• Weaknesses:
- This new brand may not gain visibility compared to older competitors.
- High functioning features might increase the production cost significantly
- Having to compete against colossal brands in the industry for brand recognition can be quite challenging.
Opportunities:
- There is currently growing interest in the market for fitness wearable technology.
- Products considered as eco-friendly and sustainable are being more accepted.
- There are new market demographics available which can be focused on for business expansion.
- Partnerships with health and fitness institutions can aid in opening new opportunities for business growth.
Threats:
- Competes with existing smartwatch brands to get their share of the market.
- Rapid growth and change in technology creates an external environment that requires consistent change from the company.
- A reduction in economic activity may mean lowered spending on non-necessity gadgets by consumers.
- The business of wearable technology can be disturbed by alterations in regulations.

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