Chapter 03
Chapter 03
Data
Chapter 3
Uses of Graphs
• Positive and negative uses
– Can accurately and succinctly present information
– Can reveal/conceal complicated data
• Graphing in the information age: a critical skill
– http://www.datavis.ca/gallery/
How to Mislead
with Graphs
• So why bad?
– The times are not the same for both lines (going
across)
– The scales are not the same
• So the starting point is also a problem
– Rankings … down = BETTER, so why did they graph
ranks that way?
Techniques for Misleading
• The false face validity lie
– Method seems to represent what it says, but does not actually.
• e.g., using yelling as a measure of aggression
• The biased scale lie
– Scaling to skew the results, or leading questions
– i.e. goodreads book scale (did not like, it was ok, liked it, really
liked it, it was amazing)
• The sneaky sample lie
– When participants are preselected or self selected to provide
data.
– Like rate my professor!
More Techniques