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Contribution of

The document discusses the significant contributions of the IT sector to marketing, highlighting the rise of digital marketing, data analysis, and e-commerce platforms. It emphasizes the role of big data analytics and artificial intelligence in improving customer targeting and decision-making. The future of marketing is expected to be further transformed by advancements in technology, allowing for more personalized and efficient marketing strategies.

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0 views

Contribution of

The document discusses the significant contributions of the IT sector to marketing, highlighting the rise of digital marketing, data analysis, and e-commerce platforms. It emphasizes the role of big data analytics and artificial intelligence in improving customer targeting and decision-making. The future of marketing is expected to be further transformed by advancements in technology, allowing for more personalized and efficient marketing strategies.

Uploaded by

arsep95f
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Contribution

of
IT sector in
Marketing
Submitted to,
Assistant Professor Shuma Roy
Department of BBA
University Of Development
Alternative

Submitted by,
Name: Samsul Arafin Shanto
Student ID: 234023
Department of CSE, Batch 63th
University Of Development Alternative
Introduction
In today's digital age, the integration of
information technology (IT) has revolutionized the
field of marketing. IT has not only made marketing
more efficient but has also opened up new
avenues for businesses to reach their target
audience. In this presentation, I will explore the
various contributions of the IT sector in marketing.
Digital Marketing
Digital marketing refers to the use of digital channels, such as
search engines, social media, email, and websites, to promote a
product or service.

IT Contributions Data Analysis E-commerce Platforms


The IT sector has played a The IT sector has enabled The IT sector has also enabled
crucial role in the growth of marketers to collect and the rise of e-commerce
digital marketing. The analyze large amounts of data platforms, such as Amazon
development of new on consumer behavior, and Shopify, which have made
technologies, such as big data allowing them to make more it easier for businesses to sell
analytics and artificial informed decisions about their their products online. This has
intelligence, has allowed marketing strategies. opened up new opportunities
marketers to better for marketers to reach
understand their target consumers.
audience and create more
Big-Data-Analytics
Big data analytics has revolutionized marketing by providing insights into
customer behavior and preferences. It involves the use of advanced technologies
like machine learning and artificial intelligence to analyze large sets of data.

Benefits of Big Data Analytics Impact on the IT Sector


 Improved customer segmentation Cloud computing infrastructure, artificial
and targeting. intelligence and machine learning
algorithms and data visualization tools
 Better decision-making based on
have all been instrumental in making big
data-driven insights.
data analytics a reality.
 Personalized marketing campaigns
and offers.
Artificial-Intelligence-in-Marketing
Artificial intelligence has transformed the way businesses approach marketing. By leveraging
machine learning algorithms, AI systems can analyze vast amounts of consumer data and
generate insights that help companies tailor their marketing messages to specific audiences.

The Role of the IT Benefits of AI in


Sector Marketing
IT companies have invested heavily in •Improved targeting and personalization
research and development to create of marketing messages
sophisticated AI systems that can analyze •Increased efficiency and cost-
and interpret complex data sets. They have
effectiveness of marketing campaigns
also created tools and platforms that make
it easier for businesses to integrate AI into •Better understanding of customer
their marketing strategies. behavior and preferences
The Future of IT in Marketing

The integration of IT in marketing has


already brought about significant changes
in the industry, and its impact is only
expected to grow in the future. As
technology continues to advance,
marketers will have access to even more
powerful tools to reach and engage with
their target audience. Artificial Intelligence
(AI) and Machine Learning (ML) will enable
marketers to better understand their
audience and personalize their message to
each individual consumer.
“Thank You”

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