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Zomato Marketing Strategy

Zomato has evolved from a restaurant review platform to a leading food-tech company through a robust marketing strategy focused on digital engagement and customer loyalty. Key elements include active social media presence, influencer collaborations, personalized app notifications, and innovative campaigns. The company's success is attributed to its constant innovation, prioritization of customer experience, and use of technology for personalized services.

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25 views10 pages

Zomato Marketing Strategy

Zomato has evolved from a restaurant review platform to a leading food-tech company through a robust marketing strategy focused on digital engagement and customer loyalty. Key elements include active social media presence, influencer collaborations, personalized app notifications, and innovative campaigns. The company's success is attributed to its constant innovation, prioritization of customer experience, and use of technology for personalized services.

Uploaded by

pavants861
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Zomato Marketing Strategy

Mastering Digital Marketing to Lead the Food Delivery Industry


INTRODUCTION
Introduction to Topic

• In the world of food delivery and restaurant discovery, Zomato has emerged as a
market leader.
• Starting in 2008 as a platform for restaurant reviews, Zomato has grown into a multi-
service food-tech giant, offering food delivery, restaurant reservations, and more.
• The company’s success is largely due to its strong marketing strategy.
• This case study explores how Zomato uses digital marketing, customer engagement,
and brand positioning to maintain its competitive edge.
Zomato's Overview

• • Founded: 2008 by Deepinder Goyal and Pankaj Chaddah


• • Core Services: Restaurant discovery, food delivery, restaurant reservations
• • Global Presence: Operates in 24 countries including India, UAE, UK, Australia
• • Goal: To help people discover and order food from their favorite restaurants.
Challenges Zomato Faces
Key Elements of Zomato's Marketing Strategy
How Zomato Uses Digital Marketing

• • Social Media Marketing: Active on Instagram, Facebook, and Twitter with engaging content
• • Influencer Marketing: Collaborating with food bloggers and influencers to promote the brand
• • App Notifications: Personalized alerts about new restaurants, deals, and promotions
• • Email Campaigns: Sending personalized offers and updates to customers via email
How Zomato Stands Out from Competitors

• • Zomato Pro: Offering exclusive discounts and perks to loyal users


• • Technology: User-friendly app with AI-powered personalized experiences
• • Global and Local Focus: Expansion into new markets and offering services like
grocery delivery
• • Creative Campaigns: Memorable campaigns like #ThankGodIt’sFriday that connect
with users
Conclusion

• Zomato’s marketing strategy is built around digital engagement, customer loyalty,


and innovation.
• By leveraging social media, influencer marketing, and technology, Zomato has
created a competitive advantage in the food delivery market.
• For managers, the key takeaways are:
• • Constant innovation is crucial
• • Customer experience should always be prioritized
• • Technology and personalization will keep customers engaged

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