CODE OF

ETHICS
-Anjali Singh​
 CODE OF ETHICS

AGENDA
• Introduction​
• Principle of Ethics
• ​Compliance based and value based code of ethics
• Professional Obligation
• Role of regulatory authority
• Respect of Privacy
• Confidentiality
• Inform Consent and debriefing
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ETHICS
Ethics refers to the standards for morally right and wrong conduct in
business.

Law partially defines the conduct, but “legal” and “ethical” aren't
necessarily the same. Ethics enhances the law by outlining acceptable
behaviors beyond government control.

Ethics tells us the way to act in a certain situation not just to achieve a
particular objective but considering everything around us.
 CODE OF ETHICS

CODE OF ETHICS

A code of ethics is a set of values that guides the behaviour

and decision-making process of an organisation and its people.
Companies may create a code of ethics in the form of a
document that outlines their core values.

The ethical code document usually sets out the broad

standards to follow while conducting business or interacting
with customers in a business environment. The idea is to run a
 CODE OF ETHICS

FEATURES

• Adopted by management only

• Different from moral codes

• Violation of ethical code can result in

violation of law
 CODE OF ETHICS

NEED OR IMPORTANCE OF CODE

OF ETHICS
• Stop business • Creates good image
malpractices of business
• Improve consumers • Smooth functioning of
confidence business
• Survival of business • Consumer movement
• Protecting consumers • Consumer
rights satisfaction
• Protecting employees, • Importance of labour
shareholders, etc. • Healthy competition
• Develops good relations
between business and
society
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THE 12 ETHICAL PRINCIPLES

 CODE OF ETHICS

ETHICS IN FINANCE 8

• In accounting
• Related party transactions not at arm's length
• Insider trading
• Executive compensation.
• Bribery, over billing of expenses.
• Fake reimbursements
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ETHICS IN MARKETING 9

• Pricing: price fixing, price discrimination, price skimming.

• Anti-competitive practices
• Misleading advertisements
• Content of advertisements.
• Children and marketing.
• Black markets, grey markets.
 CODE OF ETHICS

1. Ethical code is

A. We push the customer from the shop

B. Do and Die

C. Our first responsibility is to our customers

D. Let's go money
 CODE OF ETHICS

2. Which is the techniques to improve ethical conduct of business?

A. Transparency in working

B. Ethics committee

C. Ethical code of conduct

D. All of the above

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TYPES OF CODES OF ETHICS

• Compliance based code of ethics

• Value based code of ethics

• Professional code of ethics

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COMPLIANCE BASED CODE OF ETHICS

• For all business laws regulates issues (hiring and

safety standards)

• Compliance based code of ethics not only sets

guidelines for conduct but also determines for
violations

• Based on clear cut rules and well defined

consequences rather than individual monitoring
 CODE OF ETHICS

VALUE BASED CODE OF ETHICS

• Addresses a company's core value system

• May require a greater degree of self regulation

• May outline standards of responsible conduct as

they elate to the large public good and
environment
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PROFESSIONAL CODE OF
ETHICS

• These are for professional groups who often have

their own guidelines for conduct

• Most traditional professions have these, e.g. law,

medicine, accountancy
 CODE OF ETHICS

PROFESSIONAL
OBLIGATION
Business ethics ascertain social, cultural, legal,
and other economic limitations and safeguard
the interest of parties involved. Further, it
emphasizes moral and social values like
consumer protection, welfare, fair business
practices, and service to society.
 CODE OF ETHICS

CONT.…

Businesses are expected to be fair and honest in all their

dealings. If businesses fail to do so, they face dire
consequences. The statutory laws govern ethics. But
ethics go beyond enforcement; they are to be self-imposed
and followed diligently. To uphold ethics, businesses must
conduct internal audits and quality control checks at
regular intervals. Also, ethics vary from company to
company.
 CODE OF ETHICS

ROLE OF REGULATORY
AUTHORITY
The role of the regulatory authority is to establish and strengthen
safety standards and ensure consistent compliance with them.

 ROLE OF MANAGER

• They are responsible for setting an example of ethical behavior.

• They are responsible for helping employees make ethical choices.

• They are responsible for helping employees follow through and exhibit
ethical behavior after the appropriate choice has been made.
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RESPECT OF PRIVACY 19

• Self-Determination Manager should respect and promote the right

of employees to self-determination.

• Privacy and Confidentiality Manager should respect employees

right to privacy.

• Derogatory Language Manager should use accurate and respectful

language in all communications to and about employees.

• Respect Managers should treat colleagues with respect and should

represent accurately and fairly the qualifications, views, and
obligations of colleagues.

• Education and Training Managers who function as educators or field

instructors for employees should evaluate employees’ performance in
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CONFIDENTIALITY
• Confidential information includes all nonpublic information that, if
disclosed, might be useful to competitors or harmful to the Company
or its customers.

• Confidentiality means the state of keeping secret or not

disclosing information. It comes from confide, meaning to trust
someone or tell secrets to them.

• Confidential information, therefore, is information that should be

kept private or secret.

• Confidentiality is simply the act of keeping that information private.

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CONT.…
Each employee must maintain the confidentiality of confidential
information entrusted to him or her by the Company or its customers,
except when disclosure is authorized by the General Counsel or Vice
President, Legal, or required by law or regulations. Confidential
information includes all nonpublic information that, if disclosed, might
be useful to competitors or harmful to the Company or its customers. It
also includes information that suppliers and customers have entrusted
to us.

Employees are required to execute a standard form confidentiality

agreement upon employment and from time to time during the course
of employment. The obligation to preserve confidential information
 CODE OF ETHICS

INFORM CONSENT AND

DEBRIEFING

INFORM CONSENT

Wherever possible, participants must be informed of the nature and

purpose of the JOB. The informed consent must be appropriately
documented.

DEBRIEFING

Debriefing is similar to informed consent. you should reveal the JOB

purpose and full design of the job.
THANK YOU

Anjali Singh

singhanjali231995@gmail
.com