BEEF

IMPORT
BUSINESS
PLAN
株式会社 MBA FOOD JAPAN
Founder &CEO: YERRIAH JENNIFER
TABLE OF CONTENTS 2
COMPANY
01 DESCRIPTION
02 MARKET ANALYSIS

PRODUCTS OR
03 SERVICES
MK & SALES
04 STRATEGY
FINANCIAL
05 PROJECTIONS
 EXECUTIVE SUMMARY 3

MBA Food Japan is a company specializing in the

import of premium food products, particularly beef from
Australia. With the extensive experience of its parent
company, Geraldton Fresh Produce, and a deep
understanding of the Japanese market, MBA Food
Japan aims to provide Japanese consumers with high-
quality, safe beef that meet stringent food safety
standards.
01 COMPANY
DESCRIPTION
COMPANY DESCRIPTION 5

VISION
To become the leading importer of beef in Japan, offering premium
products and unique culinary experiences to consumers.

MISSION

To connect Japanese consumers with clean, safe, and

high-quality beef products from Australia, contributing
to developing the food industry and trade sectors
between the two countries.
COMPANY DESCRIPTION 6
Management team
Representative Director: YERRIAH JENNIFER
Shares Held: 1200 shares (100%)
Duties: As the driving force of the company, YERRIAH JENNIFER will oversee the
company's overall strategy, financial performance, operations, human
resources, and regulatory compliance. She will also build relationships with
stakeholders, foster innovation, and ensure the company's long-term success.
This role requires strong leadership, strategic thinking, and a deep
understanding of the food industry.

Director: 北岡 直二
北岡 直二 has played a vital role in building the foundation of the company. He
is primarily responsible for the establishment preparation and does not
involve himself in daily management, focusing on building a foundation for
long-term success.
02 MARKET ANALYSIS
TARGET MARKET 8
Primary Market: High-Income Urban
Professionals●(Ages 30-50)
Average annual Household Income: ¥10
million+
● Primarily Located in Tokyo, Osaka, and
Demographics Nagoya
● 65% Married with Children
●
● Health-Conscious
78% Have UniversityandEducation
Quality-Focused
or Higher
● Interested in International Cuisine
Psychographics ● Willing to Pay Premium for Guaranteed
Quality
● Value Food Safety and Traceability
● Approximately 3.2 Million Households in
Target Cities
Market size ● Average Monthly Spend on Premium Food:
¥30,000
● 72% Regularly Shop at High-End
Supermarkets
Consumer Behavior ● 68% Order Premium Food Products Online
● 85% Consider Country of Origin When
Purchasing
TARGET MARKET 9
Secondary Market: High-End Restaurants
and Hotels
● Michelin-Starred Restaurants (n=368 in Tokyo
alone)
Segments ● 5-Star Hotels (n=87 in Target Cities)
● High-End Steakhouses (n=~500)
● Premium Yakiniku Restaurants (n=~800)

● Average Order Value: ¥500,000/month

● Require Consistent Quality and Supply
Characteristics ● Value Exclusive Products and Unique Offerings
● Emphasis on Story and Provenance
TARGET MARKET 10

Tertiary Market: Specialty Food Retailers

● Gourmet Supermarkets (e.g., Seijo Ishii,
Kinokuniya)
Types ● Department Store Food Halls
● Specialty Butcher Shops
● High-End Gift Shops

● Combined Annual Revenue: ¥890 Billion

Market Potential ● Average Margin on Premium Imports: 30-40%
MARKET SIZE AND GROW 11

¥5.2 Trillion
Other food import

¥1.2 Trillion
Premium Food Segment

¥350 Billion
Beef Imports

¥180 Billion
OVERALL MARKET METRICS (2023)
Dairy Imports Annual Growth Rate: 3.5% Overall, 5.2% in
Premium Segment
MARKET SIZE AND GROW 12
 COMPETITIVE LANDSCAPE 13
Competitor Market Share and
Comparison
Our
Competito Market Weakness
Strengths Advantag
r Share es
- 20+ year history - Limited to meat
e
- Broader product
range
Japan Meat - Strong relationships products
- Superior digital
15% with retailers - Outdated e-commerce
Trading Co. - Established logistics platform
presence
- Consistent premium
network - Inconsistent quality
quality
- Recognized brand
- Competitive pricing
name - 20-30% higher pricing
Global Food - Large marketing - Generic product
- Unique, exclusive
12% budget selection
products
Co. - Nationwide - Long supply chain
- Direct supplier
relationships
distribution
- Lower operational
costs - Reliable supply chain
Direct - Flexible business
- Inconsistent supply
- Scalable operations
18% model
- Limited scalability
- Certified quality
Importers - Personal customer
- No quality guarantees
standards
service
PRODUCTS OR SERVICES 14

DESCRIPTIONS PRICING STRATEGY

Provide a detailed description of your Discuss your pricing strategy, including
products or services, highlighting their any discounts or promotions you offer.
features and benefits. Use images or Explain how you arrived at your pricing
videos to help illustrate your offerings model and why it is competitive

CUSTOMER
DEVELOPMENT SUPPORT
Share any plans you have for Describe customer support services
developing new products or services in offered, including technical support,
the future. Explain how these offerings training, and warranties/guarantees.
will address a need in the market and Highlight customer success stories to
differentiate from others demonstrate effectiveness
MARKETING & SALES STRATEGY 15
VALUE
TARGET MARKET PROPOSITION MK CHANNELS
Identify your target audience, Clearly communicate the unique Outline the channels you will use
including demographics, value that your product or service to reach your target market, such
psychographics, and provides to customers compared as social media, email marketing…
buyer personas to competitors

COMPETITIVE METRIC AND

SALES PROCESS ANALYSIS GOALS
Describe how you plan to convert Analyze the strengths and Define key performance indicators
leads into customers through your weaknesses of your competitors in (KPIs) that measure the success of
sales process terms of their products/services, your marketing and sales efforts.
pricing strategy… Set specific goals
$4,498,300,0
00
Budget for the new products/services of the company
BUDGET FOR THIS QUARTER 17
$1,000,000,0
00
Product development

$1,500,000,0
00
Marketing

$998,300,00
0
Talent acquisition

Follow the link in the graph to modify its data and then paste the new one
here. For more info, click here
REVENUE INFORMATION 18
Q1 Q2 Q3 Q4 TOTAL
Product sales $50,000 $60,000 $75,000 $90,000 $275,000

Labor $20,000 $24,000 $30,000 $36,000 $110,000

Salaries $15,000 $18,000 $20,000 $24,000 $77,000

Marketing $7,000 $8,000 $9,000 $10,000 $34,000

Net income $24,500 $26,750 $28,000 $34,250 $113,500

Rent $5,000 $5,000 $5,000 $5,000 $20,000

Utilities $1,500 $1,750 $2,000 $2,250 $7,500

MOCKUP
A mockup provides a visual
representation of your product or service,
allowing investors or stakeholders to
better understand what you're offering
and how it works
BUSINESS PLAN TIMELINE 20

Research and planning Start-up phase Growth phase Partnership

Product expansion Scaling phase Innovation phase Exit strategy planning

CANVAS INFOGRAPHIC 21
CUSTOMER CUSTOMER
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS
RELATIONSHIPS SEGMENTS

Identify important Identify key activities Define what sets your Determine how you will Define specific
partners for your that create value for business apart from interact with customers target customer
business customers competitors groups

KEY RESOURCES CHANNELS

Identify important Determine how you will

resources needed for reach and engage with
your business customers

COST STRUCTURE REVENUE STREAMS

Identify fixed and variable costs associated with the business Define sources of revenue for your business
MY BUSINESS STRATEGY 22
Attractive business model

GROWTH AND REORIENTATION OR

EXPANSION
High competitive strength

ABANDONMENT

Low competitive strength

STRATEGY
STRATEGY

MAINTENANCE AND REDUCTION OR

PROTECTION ELIMINATION
STRATEGY STRATEGY

Unattractive business model

TARGET INFOGRAPHIC 23
LOCATIONS DEMOGRAPHICS BEHAVIOR
Age 25-50 years old ● They may be interested
in personal and
professional
Gender Male and female development, as they
are employees and
students
Occupation Employees
and students ● They may be tech-
savvy and use
Region Various Family Single and technology to
situation married people streamline their work
and personal life
Area Urban Income $50,000/year

Follow the link in the map to modify its data and then paste the new one here. For more info, click here
ORGANIZATIONAL CHART 24
CEO

CTO CFO

DIRECTOR OF DIRECTOR OF
CONTROLLER TREASURER
IT HR

SYSTEMS
ACCOUNTING FINANCIAL ACCOUNTS
ADMINISTRATO IT MANAGER
MANAGER ANALYST PAYABLE
R
MARKET SIZE INFOGRAPHIC 25
$100 M
$100 M "With the innovative approach and unique
features, we aim to capture a significant
portion of the $100 million"

$20 M $20 M
"The research indicates that the market for
[product/service] is projected to reach $20
million by next year"

$5 M
$5 M "The market for [product/service] is currently
valued at $5 million"
THANKS!
DO YOU HAVE ANY
QUESTIONS?
[email protected]
+34 654 321 432
yourwebsite.com
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