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Loyalty Program Anand Team Extended

The document discusses the impact of brand loyalty programs on customer retention, highlighting their role in fostering long-term relationships and encouraging repeat purchases. Survey results indicate that while awareness of these programs is high, customer satisfaction varies, with many seeking tangible rewards like cashback and discounts. To enhance loyalty program effectiveness, brands must offer meaningful rewards that resonate with customers and address their diverse needs.

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5 views

Loyalty Program Anand Team Extended

The document discusses the impact of brand loyalty programs on customer retention, highlighting their role in fostering long-term relationships and encouraging repeat purchases. Survey results indicate that while awareness of these programs is high, customer satisfaction varies, with many seeking tangible rewards like cashback and discounts. To enhance loyalty program effectiveness, brands must offer meaningful rewards that resonate with customers and address their diverse needs.

Uploaded by

delhimovies1024
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Visualize to realize: A business research methodology competition

Effect of Brand Loyalty


Programs on Customer Retention
Introduction
Brand loyalty programs play a crucial role in customer retention by
fostering long-term relationships between businesses and their
customers. These programs are designed to reward repeat customers
with incentives such as discounts, points, or exclusive offers,
encouraging them to continue engaging with the brand. Retaining
existing customers is far more cost-effective than acquiring new ones,
as loyal customers tend to have a higher lifetime value, make more
frequent purchases, and even promote the brand through word-of-
mouth.
Objectives of Research

The objective of this presentation is to examine the significance of


brand loyalty programs in today’s competitive market landscape.
It aims to analyze how these programs influence consumer
purchasing behavior, enhance customer retention, and build long-
term brand relationships. Through survey data, industry
examples, and consumer insights, the presentation will highlight
key elements that contribute to the success or failure of loyalty
programs. Additionally, it will encourage discussion on how brands
can innovate to meet evolving customer expectations.
Awareness of Loyalty Program
Among Customers

According to the survey results, approximately 75%


of respondents are aware of brand loyalty
programs. Among those who are aware, around
80% have enrolled in loyalty programs that offer
cashback and discount coupons, indicating a
strong consumer preference for tangible, savings-
based incentives.
Enrollment Ratio & Satisfaction of
Customers After Joining Loyalty Programs

Survey data shows that 50% of customers are willing to pay for online services or
products that include loyalty benefits like cashback, points, or discounts. In contrast, 28–
30% of respondents are not interested in paying for such programs, indicating a
significant segment that sees limited value in paid loyalty offerings.

Survey results show that 32% of customers are very satisfied and 22% are satisfied
with their loyalty programs. Meanwhile, around 35–40% of respondents feel neutral or
unsure about their experience. However, about 8% of customers are dissatisfied,
citing that discounts, coupons, and cashback offers do not provide enough value.
Analysis Through Data

According to our research, approximately 60% of males are


aware of company loyalty programs. This indicates a significant
level of awareness among the male demographic, though there is
still room for improvement in reaching the remaining 40%.

Our research shows that 60% of individuals are aware of


company loyalty programs, with 50% of them aged 20-22. This
highlights strong awareness among younger customers, with
opportunities to further engage both genders.
Data Visualization
Out of nearly 60 survey responses,
50% of participants have enrolled
in a company loyalty program.
This suggests that many people
may not be fully aware of the
benefits, such as coupons or
discounts, or that companies may
not be effectively marketing their
loyalty programs to maximize
value for both customers and
businesses.
Steps in a Loyalty Program
Conclusion:
Conclusion:
The survey reveals that most customers are well aware of loyalty programs and are actively drawn to
those offering tangible savings like cashback and discounts. Many show a genuine willingness to
invest in programs that provide clear value, while a significant portion remains hesitant to pay, often
because they don’t feel the rewards justify the cost. Satisfaction with these programs tends to be
positive overall, with many customers feeling pleased and appreciated. However, there is still a
noticeable group who feel disappointed or let down, believing that the benefits don’t quite meet their
expectations.
To truly meet the goal of understanding what makes a loyalty program successful, it’s clear that
brands need to build trust by offering meaningful, relevant rewards that resonate emotionally with
their customers. By focusing on delivering clear benefits and respecting the diverse needs of their
audience, companies can foster stronger connections, encourage ongoing loyalty, and create
programs that customers genuinely value and enjoy.
Credits Page:

1) Lead Researcher -Anand Kumar (0241PGD120)

2) Research Assistant - Sourav Kumar Singh (0241PGD252)

3) Survey Conduct Head - Shubham Singh (0241PGD273)

4) Design and Visuals - Tanay (0241PGD066)

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