Unit 2 International Trends
Unit 2 International Trends
INTERNATIONAL TRENDS
EMERGING
State of the art INDIAN
automationSCENARIO
and ever-improving technology
aids smooth aviation operations. There are new aircrafts
with high fuel-efficiency and other devices coming up to
aid airline management and airport management.
The customer expectations have increased. Since airlines
and airports provide experience as an intangible product,
they need to be always tuned with upcoming market
changes and maintain customer loyalty towards
themselves.
Upgrading the aircrafts (the hard product) is still a
challenge because of the expenses for purchasing them.
The paybacks can be extremely positive or negative down
the future timeline. Today most of the airlines are focusing
on maintaining their aircrafts and enhancing the customer
experience (the soft product) right from booking their
tickets up to their arrival at the destination.
EMERGING INDIAN SCENARIO