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Introduction (1)

Analytics is a field of computer science that utilizes math, statistics, and machine learning to extract meaningful patterns from large data sets. It encompasses various types, including business analytics, which focuses on broader implications for businesses, and data analytics, which seeks to answer specific questions about data trends. Applications of analytics span multiple sectors, including sports, marketing, HR, and finance.

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5 views

Introduction (1)

Analytics is a field of computer science that utilizes math, statistics, and machine learning to extract meaningful patterns from large data sets. It encompasses various types, including business analytics, which focuses on broader implications for businesses, and data analytics, which seeks to answer specific questions about data trends. Applications of analytics span multiple sectors, including sports, marketing, HR, and finance.

Uploaded by

Rushabh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ANALYTICS

Dr. Neela Multani


What is Analytics????
•Afield of computer science that uses math, statistics, and
machine learning to find meaningful patterns in data.

• Analytics
– or data analytics – involves sifting through massive
data sets to discover, interpret, and share new insights and
knowledge.
Is their any Difference?
Business Analytics Data Analytics

• Focuses on the data's broader • Includes sifting through


business implications and the enormous databases to find
appropriate responses, such patterns and trends, come to
as whether a corporation conclusions regarding
should create a new product hypotheses, and provide data-
line or prioritize a project over based insights to assist
another. business choices. Data
analysis aims to provide
answers to issues such as
"What effects do geography or
seasonality have on client
preferences?"
What comes in Analytics?
• Descriptive - “What happened?”
• Diagnostic - “Why did this happen?”
• Predictive - “What might happen in the future?”
• Prescriptive - “What should we do next?
Analytics in Sports
• Wearable technology
• Performance enhancing labs
Analytics in Marketing
• Cricket Australia Fan Management Case Study

• https://
qmetrix.com.au/wp-content/uploads/2020/08/Cricket-Australia-MD
M-Case-Study.pdf
Analytics in HR
• Predicting and Preventing turnover at HP
• Predicting higher success at Google

• https://www.aihr.com/blog/predictive-analytics-human-resources/
Analytics in Finance
• Real time stock market analysis and insights
• Financial models
• Risk and fraud
• Many more

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