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Tata Task4

The document presents an online retail analysis report for the CEO and CMO, detailing data familiarization, revenue calculations, and data cleaning processes. It addresses specific questions from the CEO and CMO regarding revenue trends, top countries by revenue, top customers by revenue, and product demand insights, with visualizations created using Tableau. Key findings include monthly revenue trends for 2011, the top 10 revenue-generating countries excluding the UK, and a demand map highlighting regions for potential expansion.

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srichinnu515
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16 views

Tata Task4

The document presents an online retail analysis report for the CEO and CMO, detailing data familiarization, revenue calculations, and data cleaning processes. It addresses specific questions from the CEO and CMO regarding revenue trends, top countries by revenue, top customers by revenue, and product demand insights, with visualizations created using Tableau. Key findings include monthly revenue trends for 2011, the top 10 revenue-generating countries excluding the UK, and a demand map highlighting regions for potential expansion.

Uploaded by

srichinnu515
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presenting Analysis

Report to CEO and


CMO
Online Retail Analysis
Familiarize with data
• The dataset includes
Description UnitPrice

Invoice Invoice
No StockCode Date

CustomerID
Quantity

Country
Revenue Calculated

• Revenue = Quantity * Unit Price


Data Cleaning process
• Quantity had negative values. So Adding condition to check that
quantity is greater than 0
• Unit Price had negative values. Added a check that the Unit price
should not be below $0
Data Ready For Visualization
• Using Tableau for Visualization and Answering the Questions
Question-1
The CEO of the retail store is interested to view the time
series of the revenue data for the year 2011 only. He
would like to view granular data by looking into revenue
for each month. The CEO is interested in viewing the
seasonal trends and wants to dig deeper into why these
trends occur. This analysis will be helpful for the CEO to
forecast for the next year.
Answer-1
• We are focusing only data for the year 2011
• Plotting Time-series of the revenue data vs Invoice date
• Displaying granular data for each month
• September -November has seen a good growth
• November has topped the revenue monthly chart
• February and April has least revenue.
Revenue Trend 2011 Viz
Question-2
The CMO is interested in viewing the top 10 countries
which are generating the highest revenue. Additionally,
the CMO is also interested in viewing the quantity sold
along with the revenue generated. The CMO does not
want to have the United Kingdom in this visual
Answer-2
• Top 10 countries with highest Revenue
• Also Quantity sold across the Top 10 countries
• We are excluding United Kingdom from this analysis
• Netherland Tops the list
• Revenue and Quantity are not strictly correlational
Top 10 Countries by Revenue Viz
Question-3
• The CMO of the online retail store wants to view the
information on the top 10 customers by revenue. He is
interested in a visual that shows the greatest revenue
generating customer at the start and gradually declines
to the lower revenue generating customers. The CMO
wants to target the higher revenue generating
customers and ensure that they remain satisfied with
their products.
Answer-3
• Top 10 customers by revenue
• Customer with id 14646 has provided the highest revenue
• Followed by 18102
• Top 2 Customers contribution is more than bottom 5 customers of the
Top 10 list
• We can focus more on these customers.
Top 10 Customers by Revenue Viz
Question-4
• The CEO is looking to gain insights on the demand for
their products. He wants to look at all countries and see
which regions have the greatest demand for their
products. Once the CEO gets an idea of the regions that
have high demand, he will initiate an expansion
strategy which will allow the company to target these
areas and generate more business from these regions.
He wants to view the entire data on a single view
without the need to scroll or hover over the data points
to identify the demand. There is no need to show data
for the United Kingdom as the CEO is more interested in
viewing the countries that have expansion
opportunities.
Answer-4
• Plotting products demand on a map chart
• Excluding UK from this analysis
• This is the map plot of Question-2 for better visualization
• Countries around UK are having the most demand
• US, Canada and Brazil have less demand compared to their area
Overall Products Demand Map Viz
Questions?
Thank You

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