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This project develops an advanced predictive sales forecasting system using machine learning to enhance decision-making in retail. It encompasses data collection, preprocessing, exploratory data analysis, and feature engineering, while addressing challenges such as data quality and feature selection. The methodology aims to provide accurate insights and improve prediction performance through a comprehensive multi-step workflow.

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7 views19 pages

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This project develops an advanced predictive sales forecasting system using machine learning to enhance decision-making in retail. It encompasses data collection, preprocessing, exploratory data analysis, and feature engineering, while addressing challenges such as data quality and feature selection. The methodology aims to provide accurate insights and improve prediction performance through a comprehensive multi-step workflow.

Uploaded by

gokulgk232003
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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LEVERAGING ADVANCED MACHINE LEARNING FOR PREDICTIVE SALES

INSIGHTS: A COMPREHENSIVE APPROACH TO ANTICIPATING RETAIL MARKET


DYNAMICS

Under the guidance of


Submitted by:
Mrs.K.NIMMATI SATHEESH .MCA., M.Phil.,MBA,SLET,(Ph.D)
GOKULAKRISHNAN N
Supervisor,
2303921362221015
Assistant Professor,
II MCA
Department of Computer Date : 09-05-2025
Applications, Second Review
PSNA College of Engineering and Technology,
ABSTRACT
This project focuses on building an advanced predictive sales forecasting system using
machine learning models to provide accurate insights and aid in decision-making for retail
businesses. The methodology follows a comprehensive multi-step workflow, beginning with
data collection and preprocessing, where the dataset undergoes cleaning and transformation
to ensure its suitability for model development. Exploratory Data Analysis (EDA) is
conducted to uncover patterns, correlations, and distributions within the data. A baseline
model is established to provide a point of comparison for subsequent improvements. Feature
engineering and selection are key steps, where relevant attributes are extracted, transformed,
and selected to enhance model accuracy. The project also includes building an enhanced
feature model, which further improves prediction performance. Outlier detection and
treatment models are implemented to identify and handle anomalies in the data, preventing
skewed predictions. The project addresses data imbalances through the detection of
imbalanced datasets
AGENDA

• SYSTEM ARCHITECTURE
• MODULES
• SYSTEM DESIGN
• MID PROJECT TESTING
• CHALLENGES FACED AND RESOULTION
• IMPLEMENTED SCREENSHOT
• CONCLUSION
SYSTEM ARCHITECTURE
MODULES

1. Data collection
2. Data Preprocessing
3. Exploratory data analysis (EDA)
4. Baseline model
5. Feature engineering and selection
6. Outlier detection
7. Business insights
8. Predictive models
DESIGN PROGRESS

Design analysis plays a pivotal role in the development of systems that leverage advanced
machine learning algorithms for predictive insights, particularly in the context f sales
forecasting.

It involves a meticulous examination of the various design elements and architectural


frameworks that underpin the predictive sales insights system.

This process is not merely about visual aesthetics; it encompasses a thorough evaluation of
how each component functions together within the larger framework.

The design aanalys begins with a comprehensive understanding of both the functional and
functional requirements of the system, ensuring that the final design aligns with the strategic
business objectives and user needs.
MID PROJECT TESTING

• Data Validation TestsObjective:


Objective: Ensure data integrity before feeding it into models.
Actions: Checked for missing values, duplicates, and inconsistent entries.Performed schema
validation on merged datasets.

• Baseline Model EvaluationObjective:


Objective: Establish a reference performance level.
Actions: Implemented a simple linear regressor or average-based model.Evaluated using
metrics such as MAE, RMSE, and R².
CHALLENGES FACED AND RESOULTIONS IMPLEMENTED

• Data Complexity and Quality Issues


Problem: Retail datasets were large, diverse, and often messy, with missing values, outliers,
and inconsistencies.
Resolution: Rigorous data preprocessing was implemented, including cleaning, imputing
missing values, outlier detection, and normalization to ensure model-ready data.

• Feature Selection and Engineering


Problem: Identifying the most relevant features in a dynamic retail environment was difficult.
Resolution: Feature selection using correlation analysis, recursive feature elimination, and
importance ranking from tree-based models was applied.
Screenshot
CONCLUSION

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