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Restaurant Setup in Kolkata2.0 - Aryan )

Setting up a restaurant in Kolkata with a budget of 20 lakh is viable due to the city's culinary diversity, growing middle class, and tourism potential. The business plan includes a unique selling proposition, a well-designed ambiance, and a strong online presence to attract customers. A strategic marketing approach, operational plan, and community engagement are essential for ensuring profitability and sustainability in the competitive food industry.

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darkenayan
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2 views8 pages

Restaurant Setup in Kolkata2.0 - Aryan )

Setting up a restaurant in Kolkata with a budget of 20 lakh is viable due to the city's culinary diversity, growing middle class, and tourism potential. The business plan includes a unique selling proposition, a well-designed ambiance, and a strong online presence to attract customers. A strategic marketing approach, operational plan, and community engagement are essential for ensuring profitability and sustainability in the competitive food industry.

Uploaded by

darkenayan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Restaurant Setup in Kolkata

Setting up a restaurant in Kolkata with a fund of 20 lakh is a promising idea due to the city's rich
culinary culture, growing economy, and demand for good dining experiences like us!
Market Opportunity in
Kolkata
Culinary Diversity
Kolkata's diverse food types attracts food lovers.

Growing Middle Class


Increasing purchasing power leads to higher demand for
quality and good food; which could be available at us!

Tourism Potential
As Kolkata have so many tourist spots our restaurant would
also have international tourist and attracts everyone around
Business Concept
1 Unique Selling 2 Ambiance and 3 Online-influence
Proposition Experience As we offer 5% off if you
give your rating and
Making and serving is the We also decorated and suggestion,if we get good
main part of making this made it india style to make ratings and suggestions will
restaurant a success thats customers have a good overall help us inprove and
why we hired polite and experience and atmosphere attract more customers, and
attentive staffs and chefs to to have around. we also have online app and
enchance customers delivery facilities to improve
Initial Investment Breakdown
Marketing and Branding
Allocating funds for effective
Renovation and marketing strategies, including
social media campaigns and local
Equipment Costs
Renovation advertising, will help establish
Setting aside a portion of the ₹1200000 the restaurant's presence in the
budget for renovations and competitive market.
buying necessary kitchen Marketing
equipment ensures that the ₹500000

restaurant meets health and


Staff
safety standards.
₹300000

Staff Recruitment
Investing in skilled chefs and
friendly service staff is crucial for
delivering an exceptional dining
experience, which can lead to
customer loyalty.
Marketing Strategy
Digital Local Promotions
Marketing Collaboratio and Events
Utilizing ns Hosting special
platforms like Partnering with events, tasting
Instagram and local food menus, or
Facebook can vloggers and workshops can
target the influencers can draw in crowds
younger provide and create a
demographic, credibility and loyal customer
showcasing broaden reach base eager to
dishes and to potential experience new
creating buzz customers in the offerings.
around the area.
restaurant's
launch.
Operational Plan
Menu Development

We Crafted a well-balanced menu


that features signature dishes
2 while offering seasonal specials
Location Selection which kept the offers fresh and
We Choosed a strategic exciting.
location with high foot traffic,
1
which is near universities,
popular markets, which was
Supplier Relationships
crucial for attracting
customers.
3 Establishing relationships with
reliable local suppliers ensures
access to fresh ingredients and
can lead to better pricing and
service.
Financial Projections-Earn Profit

Analysis Sales Potential Profit Margins


We hired expert accountant who
Projecting the break-even point Estimating sales based on We understood the market and sales
will help understand the market researched and foot on food and beverages to improve
timeline for recovering the traffic analytics provides our analysis to ensure our
initial investment while insights for budgeting and sustainability and profit of our
planning for sustainability. financial planning to ensure restaurant
profit
4 Conclusion Engagement with
Community
Actively engaging with the local
3.5 community through events and
9% collaborations can enhance the
3 restaurant's reputation and foster
10%
customer loyalty.

2.5 Offline Sales Adaptability and Growth


Online Sales Staying adapted to market trends
Offline Sold-In-Events and customer preferences will
2 23% 59%
Online Donated allow the business to evolve and
Events
thrive in the dynamic food
1.5
industry.

Long-term Vision
1 With the right planning and
Sales execution, our restaurant in
0.5 Kolkata can lead to a
successful and fulfilling
0 venture in the thriving food
Profit #1 Profit #2 Profit #3 scene.

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