Presented to: Ms.

Sukhbir Kaur

Presented By: Vandana(843) Reema(829) MBA 2nd sem

OBJECTIVES
1. Intoduction of sampling 2. Understand sampling terms 3. Types of sampling design 4. Sampling process 5. Advantages and disadvantages of sampling

In simple words, sampling consists of obtaining information from a portion of a larger group or an universe. Elements are selected in a manner that they yield almost all information about the whole universe, if and when selected according to some scientific principles and procedures.

Sampling Terminology
Population or universe
Census Sample

Sample unit
Sample size

POPULATION
The entire aggregation of items from which samples

can be drawn is known as a population. In sampling, the population may refer to the units, from which the sample is drawn. A population of interest may be the universe of nations or cities. This is one of the first things the analyst needs to define properly while conducting a business research. Therefore, population, contrary to its general notion as a nations entire population has a much broader meaning in sampling. N represents the size of the population.

CENSUS
A complete study of all the elements present in the population is known as a census. The general notion that a census generates more accurate data than sampling is not always true. The national population census is an example of census survey

SAMPLE
A Sample is a selection of units from the entire group

called the population or universe of interest. It is Subset of a larger population

SAMPLE UNIT
A sampling unit is a basic unit that contains a single

element or a group of elements of the population to be sampled.

SAMPLE SIZE Number of sample unit in a sample is the size of sample

SAMPLING DESIGN
PROBABILITY SAMPLING
NON-PROBABILITY SAMPLING

SAMPLE DESIGN

NON-PROBABILITY SAMPLES

PROBABILITY SAMPLES

.CONVENIENCE .JUDGMENTAL .QUOTA .SNOWBALL

.SIMPLE RANDOM .STRATIFIED .CLUSTER .SYSTEMATIC

NON-PROBABILITY SAMPLING
The probability of any particular member being chosen for the sample is unknown

CONVENIENCE SAMPLING
The sampling procedure of obtaining the people or

units that are most conveniently available Accidental sampling is a type of nonprobability sampling which involves the sample being drawn from that part of the population which is close to hand

QUOTA SAMPLING
in quota sampling, the population is first segmented

into mutually exclusive In quota sampling the selection of the sample is non-random sub-groups In the quota sampling the interviewers are instructed to interview a specified no of persons from each category. In studying peoples status, living conditions, preference, opinions, attitudes, etc

JUDGEMENT SAMPLING
Samples in which the selection criteria are based on

personal judgment that the element is representative of the population under study.
Example:--

In test marketing, a judgement is made as to which cities would constitute the best ones for testing the marketability of a new product.

SNOWBALL SAMPLING
samples in which selection of additional respondents

is based on referrals from the initial respondents Initial respondents are selected by probability methods Additional respondents are obtained from information provided by the initial respondents

PROBABILITY SAMPLING
Every member of the population has a known, non-zero probability of being selected

Simple random sampling

Systematic sampling
1.

2.

Prepare a list of all the elements in the universe and number them. This list can be according to alphabetical order, as in records etc. Then from the list, every third/every 8th / or any other number in the like manner can be selected.

For this method, population needs to be homogeneous. This method is frequently used, because it is simple, direct and inexpensive. Also known as patterned, serial or chain sampling.

Stratified sampling
When the population is

divided into different stratas or groups and then samples are selected from each stratum by simple random sampling procedure, we call it as stratified random sampling

Types of Stratified Sampling

Also known as equal size stratified sampling. In this method an equal no. of cases are selected from each stratum, irrespective of the size of the stratum in the universe. Proportionate stratified sampling: Here the cases are drawn from each stratum in the same proportion as they occur in the universe. Therefore, in this method the no. of samples to be drawn varies from stratum to stratum according to their size.

Cluster Sampling
The whole population is divided in small

clusters it may be according to location. Then clusters are selected in sample The purpose of cluster sampling is to sample economically while retaining the characteristics of a probability sample. The primary sampling unit is no longer the individual element in the population The primary sampling unit is a larger cluster of elements located in proximity to one another

SAMPLING PROCESS
Defining the target population. Specifying the sampling frame.

Specifying the sampling unit.

Advantages of sampling
Helps to collect vital information more quickly and it

helps to make estimates of the characteristics of the total population in a shorter time Sampling cuts costs. Much of time and money is saved at each stage of research Sampling techniques often increases the accuracy of the data. With small samples it become easier to check the accuracy of the data. From the administrative point of view also sampling become easier problem of hiring the staff, task of training and supervising will become easier

Disadvantages of sampling
Sampling is not flexible in a situation where

knowledge about each unit is needed. E.g. estimation of national income for the current year. Reliability of information depends upon the representativeness of the sample of the total population Most of the sampling techniques require the service of a sampling experts or statisticians.