Assignment of Trademark 23015
Assignment of Trademark 23015
TRADEMARK
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Governed by the Trade Marks Act, 1999 in India.
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Protects brand identity and prevents misuse.
WHAT IS ASSIGNMENT OF
TRADEMARK
•Definition and Scope Legal Requirements
Certificate Issuance
4 Upon approval, a certificate of assignment is issued, finalizing
the transfer legally.
IMPORTANCE OF ASSIGNMENT
• Enables brand expansion and monetization -
Enables trademark owners to earn revenue by selling or
transferring the rights to others.
Companies can acquire trademarks to expand product lines or enter new
markets.
• Legal Protection -
A properly assigned trademark ensures clear ownership rights, helping to
prevent disputes over usage.
• Avoids Legal Disputes -
A documented and registered assignment legally proves ownership, avoiding
conflicts between parties.
In absence of a proper assignment, disputes can arise over who has the right to
use the trademark, especially in cases of business splits or partnerships.
• Flexibility in Business Strategy -
Assignment can be done with or without goodwill, allowing for tailored
business arrangements.
For example, a brand name can be assigned to a different product category
TIME LIMIT AND CONDITIONS
• Section 41: Assignment or transmission when exclusive rights would be created in different parts of India.
• Example: Company X owns the mark "MEDIPRO" for pharmaceuticals.
• X assigns the trademark to:
• Company Y for use on painkillers
• Company Z for use on anti-inflammatory drugs
• Since both goods fall under similar pharmaceutical categories and are sold to similar target consumers, the
assignment to Y and Z may be seen as likely to deceive or confuse the public. This may be prohibited under
LANDMARK
CASE 1
• Case: Amritdhara Pharmacy v. Satya Deo Gupta (1963 AIR 449)