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Dev Gadde - 1.1 - Business Plan

LeapAlly aims to provide innovative marketing and advertising solutions to enterprises in India, focusing on social media advertising and AI-driven content creation. The company plans to disrupt the traditional advertising industry by significantly reducing the time required for ad creation and leveraging AI technology. With a projected revenue growth from 80 Lakh in Year 1 to 8 Cr by Year 3, LeapAlly targets medium-large enterprises and aims to establish a strong client base while investing in R&D for future growth.

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Aditi Mishra
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5 views11 pages

Dev Gadde - 1.1 - Business Plan

LeapAlly aims to provide innovative marketing and advertising solutions to enterprises in India, focusing on social media advertising and AI-driven content creation. The company plans to disrupt the traditional advertising industry by significantly reducing the time required for ad creation and leveraging AI technology. With a projected revenue growth from 80 Lakh in Year 1 to 8 Cr by Year 3, LeapAlly targets medium-large enterprises and aims to establish a strong client base while investing in R&D for future growth.

Uploaded by

Aditi Mishra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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-Dev Gadde
Product and • At launch, LeapAlly will operate across 2 main categories
focused on providing marketing and advertising solutions
Service Details to enterprises (B2B):
Social Media Advertising: Social Media has become a way
of life for millions of millennials in India. Now more than
ever, companies are forced to use social media as a platform
to reach customers in competitive industries.
Content Creation: Currently, companies employ external
organisations to create ads and social media content. In the
future, LeapAlly plans to disrupt the industry by using
proprietary AI technology to allow ads to be made in 4-12
days, rather than 4-12 months.
Social Media Advertising
• Social media advertising will be crucial to the company’s
success. For clients, LeapAlly will provide a wide array of
services, ranging from creating to managing social media
profiles of companies. What makes LeapAlly unique will
be the active integration of AI technology in creating
content and automatically releasing content .
• Similar success has already been seen in other countries
like the US. However, in India, there are currently no
similar competitors to LeapAlly.
• In India, there are several medium-large enterprises who
lack social media presence, in essence, the service will
establish and grow a social media following for such
companies
Content Creation
• Currently, companies create ads and commercials using actors, cameras and other
materials required for the ads. Imagine a commercial made on a laptop, but
indistinguishable from a regular one. This exactly, is what LeapAlly plans on developing.
• In more simple terms , AI content creation means a software will create blog posts ,
animated commercials , social media posts , e-books and product listings.
• What makes this mode of content creation superiors is the hands-free process , where
neither manpower, nor a large amount of resources are needed. Furthermore, AI content
creation is also much more efficient compared to the norm.
• This service will be beneficial to marketing departments and representatives of
enterprises who are in need of a more economical way to create ads and content.
• LeapAlly will offer this service on a per project , contractual basis.
Standalone Product
• As the company grows,
within year 5, LeapAlly
plans to release a
standalone product In
the form of software.
This software will be
based on our AI
technology and can be
used by content creation
professionals across the
industry.
Growth • Within the first 5 years of operation , the
company will actively reach out to under-

Strategy
represented companies to offer the social
media marketing service for popular platforms
like Instagram , Youtube and Facebook. During
this time , revenue will be re-invested into
R&D for AI technology.
• Once the company has a established list of
clients to rely on as a base, it will focus on
venturing to other large scale advertising and
content producing firms to outsource work
relating to content creation.
• Post the previous steps , LeapAllay will launch
a standalone AI driven content creation
platform which will further its growth far in
excess of the financial projections in this
business plan.
• Over the past decade , the shift from traditional to
digital marketing solutions has become
widespread. However in India, certain parts of the
digital marketing sector are untapped.
• The key demographics of clients for LeapAlly are :

Target Medium-Large D2C enterprises with little social


media presence

Audience
FMCG startups looking to grow via social media
(Mainly online)
Advertising and Content creation firms looking to
outsource work
Cottage businesses looking to connect with large
customer base.
• Social Media Marketing:
Will be priced between Rs 5000 – Rs 100000 Per
Month depending on client size and volume of
work required.
Given that the product is unorthodox , expected
churn rate is 10 – 15%
Financials Expected volume (FY 22-23) is 8-12 clients.
AI content creation:
Will be priced on a per project basis , ranging
from Rs 100000 – 500000 (mainly large enterprise,
single commercials).
Pricing for standalone product is expected to be
Rs 70000 +
Investment and required resources

• Upfront investment of Rs 80 Lakh


• Team of 8-12 employees with
experience in advertising and
marketing ( One employee per
client)
• Hardware units: Consisting of
graphics cards , software, editing
capabilities and integration of AI
technology. Minimum of 10 units
with cost of 4-5 Lakh per unit.
• Remaining money to be spent on
reaching out and marketing to
enterprises (10 – 20 Lakh)
Revenue Projections

• Year 1: LeapAlly is expected to generate


80-90 Lakh from it’s products. Mainly
coming from product 1. ( 50-60L EBITDA)
• Year 2: LeapAlly will generate 1.8 – 2.1
Cr in year 2. 60% will come from growing
client base and remaining 40% will come
from AI projects . (1.2 – 1.5 Cr EBITDA)
• Year 3: Increased growth and marketing
burn ( Series A Funding Round). Will
generate 8 – 9 Cr in Revenue with 60 -
70 L EBITDA ( increased R&D on
Standalone Product). Majority of
revenue will be from AI contract projects
(70%) and rest (30%) will be from service
to clients .
Expectations

• Given industry growth and new


technology which LeapAlly will
develop , projected next 3 years
will see strong growth in clients
and projects while developing and
continuing R&D AI technology and
products for the company. Across
the company , Revenue will grow
10x , from 80 L to 8 Cr between
2023 and 2026, with a EBITDA rate
of 40 – 60 % excluding re-
investment of revenue.

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