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Business Plan of Shubham Restaurant: Presented By: Bhavesh Pipaliya

The document provides a business plan for Shubham Restaurant. It outlines the company description and mission to use high quality ingredients. An analysis of the restaurant industry shows growth opportunities. The target market is middle and upper middle class local families and travelers. Marketing strategies will focus on print, broadcast and event promotions. Financial projections estimate startup expenses of Rs. 1.85 million and breakeven sales of Rs. 50.36 million in 3 years.

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Ankit Srivastava
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163 views

Business Plan of Shubham Restaurant: Presented By: Bhavesh Pipaliya

The document provides a business plan for Shubham Restaurant. It outlines the company description and mission to use high quality ingredients. An analysis of the restaurant industry shows growth opportunities. The target market is middle and upper middle class local families and travelers. Marketing strategies will focus on print, broadcast and event promotions. Financial projections estimate startup expenses of Rs. 1.85 million and breakeven sales of Rs. 50.36 million in 3 years.

Uploaded by

Ankit Srivastava
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Business Plan of Shubham Restaurant

Presented By: Bhavesh Pipaliya Kushal Khamar Krishna Chandra Rai Nitin Panara

Company Description

Name: Shubham Restaurant Mission


We are committed to using the finest ingredients in our recipes. No food leaves our kitchen that we ourselves would not eat.

Development & Status

Industry Analysis

The food service business is the third largest industry in the country.

The average Indian spends 10% of his/her income on meals away


from home.

In the past five years the restaurant industry has out-performed the national GNP. The reasons given are 1) lifestyle changes, 2) economic climate, and 3) increase of product variety.

The independent restaurant accounts for 15% of that total

Product Related Services



Production Service
Two ways of services 1) Self-service 2) Delivery

Future Opportunities

Target Market

Location: Sarthana Jakat naka


Middle class and upper middle class families
Travelers and people who are come here for travelling purpose

Future
Local Business Increased at 20% every year. No. of travelers are also increased

Competition

Only 1 or 2 restaurants are there which is not organized.

Competitive Strategy
There are three major ways in which we will create an advantage over our competitors;

Product identity, quality, and novelty High employee motivation and good sales attitude

Innovative and aggressive service options.

Marketing Strategy

Marketing Strategy Focusing on the unique aspect of the product theme (healthy, tasty foods) a mix of marketing vehicles will be created to convey our presence, our image, and our message.

Print media -- local newspapers, magazines and Hoardings in busy areas Broadcast media -- local TV channel and special interest shows Hotel guides, concierge relations, Chamber of Commerce brochures Misc. -- yellow pages, charity events (organized cooking event) and loyalty card

Operation

Facilities & Offices Service will begin at 4:00 AM and end at 1:00 PM. Employee Training & Education

Management

Key Employees Out of Four people Mr. Nitin Panara will be responsible for getting vegetables and food related Raw materials,

Mr. Krishna Chandra Rai will be responsible for arrangement of Restaurant, Mr. bhavesh Pipaliya will be responsible for Handling customer query and marketing activities and

Mr. Khusal will be responsible for handling kitchen staff and Financial Aspects .

Everyone will report to each other at any time and everyone has to help to each
other.

We will have 3 cooks and 4 waiters and 2 watchmen for cold storage.

Financial Plan
Start up Expenses Particulars Amount (Rs.) Legal 100,000 Sationary 20,000 Rent 1,200,000 R&D 60,000 Equipment 349,050 Insurance 120,950 Total 1,850,000

Projected Profit and Loss Account Particulars Amount (Rs.) Particulars To Raw Material purchased 720000 By Sales To Light and Power 200000 By Closing Stock To G/P carried down 1758650

Amount (Rs.) 1678650 1000000

2678650 To Depriciation To Insurance To Salaries To Rent To Advertisement To Tax To Net Profit 130000 By G/P Carried Down 120950 By Discount 480000 1200000 400000 150000 -629800 1851150

2678650 1758650 92500

1851150

Projected Balance Sheet of Shubham Restaurant Liabilities Amount (Rs.) Assets Amount (Rs.) Capital Reserves and Surplus Fixed Assets Owners Capital 1040000 Furnitures 1500000 Profit and Loss Account -629800 Fixuters 749500 Current Liabilities and Provisions Equipments 349050 A. Current Liabilities Current Assets, Loans and Advancements Bills Payable 17000 A. Current Assets Creditors 4000000 Stock 1000000 B. Provisions Cash 428650 Provision for Taxes 100000 Bank 600000 Provision for Contingencies 100000

4627200

4627200

Particulars Sales

BEP Analysis Amount (Rs.) Amount (Rs.) Amount (Rs.) 1678650

Variable Overheads Purchases 720000 Light and Power 200000 Labor 25000 Total Variable Cost 945000 Contribution Fixed Overhead Rent 1200000 Salaries 480000 Insurance 120950 Advertisement 400000 Total Fixed Cost BEP in Years BEP in Sales (Fixed Cost*Sales/Contribution)

733650

2200950 3 5035950

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