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Media Planning - PizzaHut

This document discusses Pizza Hut's media planning meeting. It lists the members of the media planning team and some competitors in India. It then provides an introduction to Pizza Hut including information about its founding, headquarters, founders, CEO, slogan, employees, and parent company. The document outlines Pizza Hut's mission statement and discusses its SWOT analysis, marketing strategy, segmentation, targeting, positioning, and marketing mix. It notes Pizza Hut's focus on quality, frequency, and becoming synonymous with the best pizzas. It also mentions Pizza Hut delivering pizza to space in 2001.

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aartijeswani
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201 views19 pages

Media Planning - PizzaHut

This document discusses Pizza Hut's media planning meeting. It lists the members of the media planning team and some competitors in India. It then provides an introduction to Pizza Hut including information about its founding, headquarters, founders, CEO, slogan, employees, and parent company. The document outlines Pizza Hut's mission statement and discusses its SWOT analysis, marketing strategy, segmentation, targeting, positioning, and marketing mix. It notes Pizza Hut's focus on quality, frequency, and becoming synonymous with the best pizzas. It also mentions Pizza Hut delivering pizza to space in 2001.

Uploaded by

aartijeswani
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Media Planning

Members: Divya Chabra Aayushi Maheshwari Subaraman K. Ankit Lodhia Vishal Jadhav Pratik Sangoi Krunal Soni

Some players in india


Pizza Hut Dominos Pizza Smokin Joes Garcias Papa johns Pizza Corner

INTRODUCTION

Type: Founded:

Wholly owned Subsidiary Wichita, Kansas, USA, 1958 Addison, Texas, USA Dan and Frank Carney David C. Novak NOW YOU ARE EATING 300,000+ Yum! Brands since 1997 http://www.pizzahut.com

Headquarter: Founder: CEO: Slogan: Employees: Parent: Website:

MISSION STATEMENT
To be the best pizza for every pizza occasion Alone we are delicious, Together we are YUM! Pizza has P.E.A.R.L.S Culture PASSION for excellence in Doing everything EXECUTE with positive energy and need ACCOUNTABLE for growth in customer satisfaction RECOGNIZE the achievement of others and have fun doing it LISTEN and more importantly, respond to the voice of the customer.

SWOT ANALYSIS

Strengths

SWOT ANALYSIS

Weaknesses

SWOT ANALYSIS

Opportunities

SWOT ANALYSIS

Threats

MARKETING STRATEGY

Pizza Huts Says: We want to satisfy our customer by offering them The Best. Be C.H.A.M.P.S (Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed) You will Find 3Fs at Pizza Hut ( Fun, Friendly and Familiarity)

SEGMENTATION

Segmentation is:

Identifying portions in market different from one another.

Demographic segments Pizza Hut is Working on:

Income groups (INR 20,000 and above) Age 16-55 Years Dividing the market into different groups based on:

Urban SEC A1, A2 & B1

TYPES SEGMENTS

Geographic segmentation

Localize product and Advertising, promotion and sales efforts to fit the needs of the individual areas in to Tier 1 and now expanding at Tier 2 & Tier 3 cities

Psychographic segmentation

Personality, values, attitudes, interests, or lifestyles

Behavioral Segmentation

TARGETING

Target market:

Professionals Office goers Family College students

POSITIONING

Pizza hut has done their positioning in the target market by keeping in view two basic factors:

Quality Frequency

Worldwide Pizza Hut has come to become synonymous with the Best pizzas under one roof

MARKETING MIX
Four Ps
Product
Width: Pizza, pasta, appetizers, beverages & desserts Variety: Large Variety of Taste e.g. Cheesy Bites, Stuffed Crust, Hand-Tossed, Thin 'N Crispy, Bigfoot etc Quality: A large number of Market share is with Pizza Hut Only Because of their High Quality Pizza Packaging: Delivery through Hot Oven in Boxes

MARKETING MIX

Four Ps

Price

Pizza Hut is using Bundling Pricing strategy Along with normal menu they offer low priced menu also to match all income groups Coupons are available Worldwide in Developed Countries

MARKETING MIX
Four Ps

Personal Selling

Place

Visit to School & Colleges 137 outlets in 36 cities in India

MARKETING MIX
Four Ps
Promotion Advertising through:

Outdoor (Bill Boards) TV Ads News Papers & Insertion Radio Internet (Facebook)
% of sales 4.25 % 1.70 % 1.20 %

Marketing expense budget Advertising Promotions Give-a- ways

PIZZA DELIVERY TO SPACE

Pizza Hut Delivered Pizza to space in Year 2001 Which made them More Famous and a New Slogan came into Being that Wherever there is life, there will be Pizza Hut pizza

Thank You

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