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Group Name:: Presented By: Nilesh Prajapati Yash Patel Neha Patel Hardik Patel Shailja Patel

Group Name presents TechZak watches. TechZak watches aim to provide good quality, multi-functional watches with more features than competitors for maximum customer satisfaction. The watches will implement health monitoring systems and mood tracking. TechZak watches will primarily be sold online and in stores across major Indian cities. Marketing will include email, social media, events, print and TV advertising. Competitors include domestic brands like HMT and Maxima and international brands like Casio, Citizen and Seiko.

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Nilesh Prajapati
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57 views16 pages

Group Name:: Presented By: Nilesh Prajapati Yash Patel Neha Patel Hardik Patel Shailja Patel

Group Name presents TechZak watches. TechZak watches aim to provide good quality, multi-functional watches with more features than competitors for maximum customer satisfaction. The watches will implement health monitoring systems and mood tracking. TechZak watches will primarily be sold online and in stores across major Indian cities. Marketing will include email, social media, events, print and TV advertising. Competitors include domestic brands like HMT and Maxima and international brands like Casio, Citizen and Seiko.

Uploaded by

Nilesh Prajapati
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Group Name:

Presented by : Nilesh Prajapati Yash Patel Neha Patel Hardik Patel Shailja Patel

The

development of original products, product improvements, product modification and new brands through the firms own R&D efforts.

TechZak watches Name : TechZak. Tag Line :Multi-functional watches for Tech savvy . Our main objective is maximum satisfaction of our loyal customer. To provided good quality and more features watch available rather than our competitors.

Implementation of Heart-beat checking system in wrist watch. Implementation of Blood pressure checking system in the wristwatch. Some companies can come with the watch which helps in knowing the mood of the person.

Our product will primarily be offered online through our websites and also will be available on different store in different location of India like, Ahmadabad, Bangalore, Bombay, Delhi and Chennai. Currently in Indian watch Industry there are some giant players are there so we aiming to gain some market share of them and also aiming to introduce features those directly comparing their product. Manufacturer Dealer Retailer Customer First to go for exclusive showrooms.

Email marketing campaigns Leverage social media for vast majority for our marketing Event sponsoring for exposure in Face book, Twitter Ongoing schemes and new updates providing on social media Advertising in print media, TV, with informative Ad Trade shows

Price: Advantage: competitor of mid-price segment will capture the whole market. Disadvantage: competitor of premium price segment will enjoy the more market.

Product: Advantage: Increased in the quality will increase the cost which will give benefit to the competitor. Disadvantage: Quality decrease will help competitor to capture the whole market.

Place: Advantage: more number of places of operation will make the competitor week. Disadvantage: less number of places of operation will leads to wipe out from the market. Promotion: Advantage: Increase in sales promotion will affect more market share. Disadvantage: decrease in sales promotion give benefit to the competitor.

Geographic segmentation

Region Density Climate

Nationwide Urban-suburban

Demographic segmentation Age young ) Gender Income Occupation workers; 18-35 years old (studying and Male and Female More than 15k Students; new graduated; new young professionals

Psychographic segmentation Personality Quick Maturation With Modern Products Inclined For Differentiation Active Life

Lifestyle

Behavioral segmentation Benefits sought Communication Benefits Functional Benefits daily-basis Non-user, regular user None, medium, strong

Usage Rate User Status Loyalty status

Our focus will remain on small business also with students, professional, and businessmen those having maximum use of flash drive and also found of music.

This sample marketing plan also address whom those having ability to pay.

Features and Advantages


Small USB flash drive fits inside of the watch. 8GB capacity Time Mode Alarm Mode Timer Mode MP3 player A battery operating life of about 3-4 hours. Rechargeable battery Improved working Environment Sporty/fashionable design

Strength Independently owned Owen production facilities Solid financial resources High service orientation Deep expertise Weakness Brand awareness Broad product variety Limited marketing efforts Overly dependent on Indian sale only

Opportunities Concentration on groups Strong industry growth


Threats High quality today is necessity Marketing is the key to the industry success Rapidly changing in marketing conditions Consolidation of brand power New production technologies

Major Competitor

There are lots of competitor in wrist watch segment which directly or in directly affecting the TechZak watches. The major players are-

Domestic Level: HMT Maxima-quartz Rado Casio International level: Espirt Swatch Citizen Seiko Cartier Giordano

THANK

YOU

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