Measuring The Intangibles A Schnur July2005

The document discusses the subjective factors that capital providers consider when evaluating potential investments. They look beyond quantifiable data to assess intangibles about management capability and the company-investor relationship. Capital providers form impressions throughout the acquisition process about what kind of client the company will be. They judge consistency, the ability to present a clear internal view, responsiveness to requests, and litigation history. How the company conducts itself in discussions conveys these intangibles that are important to securing funding.