brand elements and how nike use brand elements.

 Your Business name.
 A catchy tagline
 The look of your website
 Famous or attractive Logo.

 Brand is the complete story of what you want to
communicate about your business, and
the perception that you leave in the hearts and
minds of your audience.

Meaningful
-Descriptive
-Persuasive
Memorable
-Easily Recognized
-Easily recalled
 Likeable
-Fun and interesting
-Rich visual and verbal imagery
 Transferable
-Within and across product categories
-across geographic boundaries and cultures
 Adaptable
-Flexible
-Updatable
 Protectable
-Legally
-Competitively

› TARGET AUDIENCE
› BRAND PROMISE
› BRAND PERCEPTION
› BRAND VALUES
› BRAND VOICE
› BRAND POSITIONING

 Sportswear or activewear is clothing, including footwear,
worn for sport or physical exercise.
 Sport-specific clothing is worn for most sports and
physical exercise, for practical, comfort or safety reasons.
 Typical sport-specific garments
include shorts, tracksuits, T-shirts, tennis shirts and polo
shirts.
 Specialized garments
include swimsuits (for swimming), wet
suits (for diving or surfing), ski suits (for skiing)
and leotards (for gymnastics). Sports footwear
include trainers

 For most sports the athletes wear a combination of different
items of clothing, e.g. sport shoes, pants shirts and Sports
equipment.
 Sportswear is typically designed to be lightweight so as not to
encumber the wearer.
 The best athletic wear for some forms of exercise, for
example cycling, should not create drag or be too bulky.

 Top sportswear brands that are ruling in India
and have given fabulous outfits for their valuable
customers.
 Nike
 Puma
 Adidas
 Reebok
 Fila
 ASICS
 Columbia

 Nike, Inc. is an American multinational corporation.
 It is engaged in activities like design, development,
manufacturing and worldwide marketing and sales of
footwear, apparel, equipment, accessories and
services.
 It is headquartered near Beaverton, Oregon, in
the Portland metropolitan area.
 It is one of the world's largest suppliers of athletic
shoes and apparel and a major manufacturer of sports
equipment

 Nike is the Goddess of Victory in greek mythology.
When the ancient Greeks won in a battle, they would attribute
the victory Nike.
 Nike’s brand logo, the swoosh was created in 1971 by carolyn
davidson, a graphic design student at portland state university.
 The brand slogan “Just Do it” was inspired by the saying of dan
weiden, the co-founder of weiden + kennedy advertising agency.
“You Nike guyz, You Just do it”.

 Powerful Brand name and meaning which hepled them
gain success.
 Everybody Knows Nike and their logo, which is Simple
and easy to remember.
 The brand awareness is great in the mind of their
customers.
 The logo of nike is often related to sign of speed and
elegance, some relate it to athelitics.
 One thing is certain, all the guesses have to do with sport.
Brand Name and Logo:

 Brand Slogan of nike is really very strong.
 They want to communicate that sports is for
everybody, You just have to do it.
 Nike not only use the slogan “Just Do it” there are
some other slogans as well.
 For example: “If you have a body, you are an
athlete” or “If you can control the cage, Control the
pitch”.
Brand slogan:

 Nike uses different athletes in their ads.
 For example: Roger federer and ronaldo.
 They show these athletes making their way towards victory.
 These associations appeals customers to choose Nike when it
comes to buy sport shoes,clothes or equipments.
 Nike uses different athletes of different sports.
Brand Ambassador:

 Nike use their brand name and slogan on their
packaging.
 They use these elements, For example: on bags and
shoe boxes.
 They use different colors for their packaging.
Packaging:

 The company unveiled its strategy and key initiatives to
achieve sustainable, long term growth across its global
portfolio of brands and businesses.
 The revenue of nike was in excess of US$24.1 billion in
its fiscal year 2012 and emloyed more than 44 thousand
people.
 By 2014 Nike was valued at $19 billion, making it the
most valuable brand among sports businesses.

 In the fiscal year 2015-2016, Nike announced a revenue
of US$30.6 billion.
 Nike achieved this by its subsidiary brands which
includes Cole haan, Converse, hurley, Jordan Brand,
NIKE Golf and Umbro.
 Nike’s strategy includes targeting emerging markets like
Greater china, Central & Eastern Europe.

 Nike plans to open 200-300 new NIKE-branded stores
worldwide.
 Nike aims to build and strengthen its global retail
presence.
 NIKE,Inc. announced plans to invest $500-600 million
in capital over the next five years.
 This will develop the direct to consumer business and
build capabilities to support both owned and wholesale
retail productivity and performance.

 Nike markets its products under its own brand, as well
as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike
Blazers, Air Force , Nike Dunk, Air Max,
Foamposite, Nike Skateboarding

 Nike’s operation in india began in 1996 when the athletic footwear
was dominated by Reebok and Adidas.
 Nike’s brand ambassador in india is Deepika Padukon.
 Nike has 300-400 stores across the country.
 Its revenue in Fiscal year 2015 totaled $32.80 million vs $30.61 in
fiscal year 2014.
 Net income for fiscal year 2015 is $3.76 billion vs $3.27 billion in
fiscal year 2014

 Nike just announced that it will close 35% of its stores in
india this would’nt appear to make sense since india has a
young population that is increasingly intrested in fitness.
 The problem is that indian culture isn’t mesmerized by
american athletes that wear the nike swoosh as many other
cultures tend to be.
 The reason behind closing of stores and loss is due to the fact
that products are very expensive and indian customers are
sensitive to price.
 NIKE has been depreciated 5.71% over the past 12 months
and currently offers a dividend yield of 1.16%

 https://dominiquevanbennekom.wordpress.com/2013/09
/12/how-does-nike-score-on-brand-elements/
 http://adrionporter.com/5-brand-elements/
 http://news.nike.com/news/nike-inc-introduces-2015-
global-growth-strategy
 https://en.wikipedia.org/wiki/Nike,_Inc.

brand elements and how nike use brand elements.

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