SlideShare a Scribd company logo
Ariana’s Lunch n Learn

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Design

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Design
What is Design?
What is considered “design” in schools?
What do “designers” do in the professional world?

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Q: why this presentation?

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Q: why this presentation?
* what do people mean when they call themselves a designer?
* how do academic degrees relate to design careers?
* how does “meas. of success” differ between different design areas?

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
What is Design?

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
How would you define DESIGN?

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
[insert here]

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
DESIGN
Ariana Koblitz

ANIMATION DESIGN
FASHION DESIGN
FURNITURE DESIGN
INTERIOR DESIGN
MEDICAL DEVICE DES
SHOE DESIGN
WEBSITE DESIGN
Design

|

iLab Lunch & Learn

|

January 17, 2014
Our Office:
Ariana Koblitz

PRODUCT DESIGN
SERVICE DESIGN
Design

|

iLab Lunch & Learn

|

January 17, 2014
What aspects of a product do we think of as
“designed”?
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
how it functions
how it’s made
how it looks

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
how it functions
how it’s made
how it looks

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Is there a better way to define design?

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
DESIGN: (noun) a specification of an object, manifested by some agent,
intended to accomplish goals, in a particular environment, using a set of
primitive components, satisfying a set of requirements, subject to some
constraints.
Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
How does this work for you?
DESIGN: (noun) a specification of an object, manifested by some agent,
intended to accomplish goals, in a particular environment, using a set of
primitive components, satisfying a set of requirements, subject to some
constraints.
Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Definition components help create
a common language in a team
DESIGN: (noun) a specification of an object, manifested by some agent,
intended to accomplish goals, in a particular environment, using a set of
primitive components, satisfying a set of requirements, subject to some
constraints.
Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Example: Goal
function optimisation
function exploration
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Object
Agent
Goals
Environment
Components
how it functions

Requirements

how it’s made
how it looks

Ariana Koblitz

Constraints

Design

|

iLab Lunch & Learn

|

January 17, 2014
What is design in higher
education?
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Academic buckets

ART
MECHANICAL ENGINEERING
COMPUTER SCIENCE
SOCIAL SCIENCES

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
GRAPHIC DESIGN
ART

INDUSTRIAL DESIGN

MECHANICAL ENGINEERING

MECHANICAL ENGINEERING DESIGN

COMPUTER SCIENCE

SOFTWARE ENGINEERING

SOCIAL SCIENCES

ANTHROPOLOGY

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
ART
MECHANICAL ENGINEERING
SOCIAL SCIENCES
COMPUTER SCIENCES

Interdisciplinary Majors / Departments

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
kind of like a round calendar you can turn to meet
your particular combination of interests / skills

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
HUMAN-COMPUTER-INTERACTION

SCIENCE, TECHNOLOGY, in SOCIETY

COMPUTER SCIENCES
SOCIAL SCIENCES
SOCIAL SCIENCES
MECHANICAL ENGINEERING

PRODUCT DESIGN

ART
MECHANICAL ENGINEERING

GRAPHIC DESIGN

ART
COMPUTER SCIENCES

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
ART
MECHANICAL ENGINEERING
SOCIAL SCIENCES
COMPUTER SCIENCES

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Industrial Design

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Mass Production

Craft

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Bauhaus

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Explicit combination of
art & mechanical engineering

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
ART
MECHANICAL ENGINEERING
SOCIAL SCIENCES
COMPUTER SCIENCES

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Stanford Design

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
and... Computer Science
increasingly plays a role in all of the above
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
UX + ME
UX + Social Sciences
UX + Hard Sciences
Data + ME

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
What do designers do?

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Academic degree not 1:1
to career anymore (or ever)
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Leaving school, you now
practice design.
You define your own skills
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Design industry

ART
MECHANICAL ENGINEERING
COMPUTER SCIENCE
SOCIAL SCIENCES

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
ART

INDUSTRIAL DESIGNER

MECHANICAL ENGINEERING

PRODUCT DESIGNER

COMPUTER SCIENCE

SOFTWARE DEVELOPER

SOCIAL SCIENCES

USER EXPERIENCE DESIGNER

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
So, that’s the big picture

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
So, that’s the big picture
(you can go the other way around, too)
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
“to design”

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Designers find new things in
this equation to focus on
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Focus on: product intangibles

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Interaction design (UX)
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Marketing / Advertising / Systems design

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
[and, always: overarching role of
human-centered design]
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Emerging professions in the world of
the intangible
Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
idea

layout / plan

manufacturing

final product

“to design”

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Expertise grows out of each of these

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
idea generation
problem identification
solution building

Ariana Koblitz

sustainable design
holistic system design

iterative process

Design

|

iLab Lunch & Learn

|

January 17, 2014
The effects of globalization

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
product appeal
product functionality

Ariana Koblitz

outsourcing

(even more complicated)
delivery systems

Design

|

iLab Lunch & Learn

|

January 17, 2014
The lone designer hero
Charles Eames

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
The myth of the lone designer hero

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Resources for further reading:
LInkedIn discussion on types of design:

here

Slideshare on product failures:

here

Fast.co article on defining design:

here

Full dissertation by Canadian researchers:

here

Bauhaus manifesto:

here

Industrial design origins information:

here

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
Thank you!
Any further questions?

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014
~

Ariana Koblitz

Design

|

iLab Lunch & Learn

|

January 17, 2014

More Related Content

PDF
Cubic's process: Dig / Define / Design / Deploy
PDF
Product design roundtable
PDF
Designing The Future of Things & Experiences
PDF
Fjord Equinox: where is design now?
PPTX
Creating products for people: how user experience is creating products that a...
PDF
DESIGN: creation of artifacts in society by Karl T. Ulrich
PPTX
What is design?
PDF
Digital Design Theory Readings From The Field First Edition Armstrong
Cubic's process: Dig / Define / Design / Deploy
Product design roundtable
Designing The Future of Things & Experiences
Fjord Equinox: where is design now?
Creating products for people: how user experience is creating products that a...
DESIGN: creation of artifacts in society by Karl T. Ulrich
What is design?
Digital Design Theory Readings From The Field First Edition Armstrong

Similar to A high-level overview: Defining "design", design in higher education, in industry (20)

PDF
chapter_01_5e.pdf
PDF
Designing for physical versus digital products
PPTX
UX Unicorns - legend or fable?
PDF
Story of Design
PDF
Design as use of space
PDF
Digital design theory readings from the field First Edition Armstrong
PPT
Chapter 1 id2e_slides
PPTX
Girl Geeks Toronto "Designers Do More Than Just Make Things Pretty"
PPT
Chapter-10.pptytfjyjrdjrtjfdthdfrthrdthrd
PPT
Chapter-1 (1).pptdydidydydy6dydyyfydyuyd
PDF
ArtCenter Client Work
PDF
My take on Design [Thinking]
PDF
Design - What differentiates the useful from usable & delightful
PDF
Oh! That exists. And... there's actually a job for it?
PDF
Psychology, design and computer science
PDF
Digital design theory readings from the field First Edition Armstrong
PPTX
introduction of HCI design and techniques
PPTX
What is Interaction Design?
PPTX
Study notes me-112-concepts-in-engineering-design-unit-1
PPT
2.3 Indian (IITG) perspective on PSS design for sustainability
chapter_01_5e.pdf
Designing for physical versus digital products
UX Unicorns - legend or fable?
Story of Design
Design as use of space
Digital design theory readings from the field First Edition Armstrong
Chapter 1 id2e_slides
Girl Geeks Toronto "Designers Do More Than Just Make Things Pretty"
Chapter-10.pptytfjyjrdjrtjfdthdfrthrdthrd
Chapter-1 (1).pptdydidydydy6dydyyfydyuyd
ArtCenter Client Work
My take on Design [Thinking]
Design - What differentiates the useful from usable & delightful
Oh! That exists. And... there's actually a job for it?
Psychology, design and computer science
Digital design theory readings from the field First Edition Armstrong
introduction of HCI design and techniques
What is Interaction Design?
Study notes me-112-concepts-in-engineering-design-unit-1
2.3 Indian (IITG) perspective on PSS design for sustainability
Ad

More from Ariana Koblitz (16)

PDF
Design strategy - working within large teams
PDF
AKoblitz - Design Strategy - workshop - Apr2025.pdf
PDF
Ways to keep strategy alive throughout a project, in the smaller moments
PPTX
Adapting Designers' tools, methodologies for the future
PDF
Xd in house-talk
PDF
ariana koblitz-portfolio
PDF
201601 akoblitz uxresearch_portfolio
PDF
Kosaku Nao: Biography of a Man who made a Difference
PPT
Ariana koblitz pecha_kucha_oct2013_ppt_fixes
PDF
Ariana Koblitz: case book of physical product design
PDF
Akoblitz design research
PDF
Ariana Koblitz Case Studies of Past Projects
PDF
Ariana Koblitz case book
PDF
Portfolio doublespread iv
PDF
Portfolio doublespread (draft II)
PPT
I Phone Prototype For Cultural Maps The Househ(2)
Design strategy - working within large teams
AKoblitz - Design Strategy - workshop - Apr2025.pdf
Ways to keep strategy alive throughout a project, in the smaller moments
Adapting Designers' tools, methodologies for the future
Xd in house-talk
ariana koblitz-portfolio
201601 akoblitz uxresearch_portfolio
Kosaku Nao: Biography of a Man who made a Difference
Ariana koblitz pecha_kucha_oct2013_ppt_fixes
Ariana Koblitz: case book of physical product design
Akoblitz design research
Ariana Koblitz Case Studies of Past Projects
Ariana Koblitz case book
Portfolio doublespread iv
Portfolio doublespread (draft II)
I Phone Prototype For Cultural Maps The Househ(2)
Ad

Recently uploaded (20)

PPTX
Evolution_of_Computing_Presentation (1).pptx
PPTX
timber basics in structure mechanics (dos)
PDF
2025CategoryRanking of technology university
PPTX
EDP Competencies-types, process, explanation
PPT
robotS AND ROBOTICSOF HUMANS AND MACHINES
PPTX
Tenders & Contracts Works _ Services Afzal.pptx
PPT
WHY_R12 Uaafafafpgradeaffafafafaffff.ppt
PDF
Strengthening Tamil Identity A. Swami Durai’s Legacy
PPTX
VERNACULAR_DESIGN_PPT FINAL WITH PROPOSED PLAN.pptx
PDF
Pongal 2026 Sponsorship Presentation - Bhopal Tamil Sangam
PDF
THEORY OF ID MODULE (Interior Design Subject)
PDF
Chalkpiece Annual Report from 2019 To 2025
PDF
Interior Structure and Construction A1 NGYANQI
PDF
321 LIBRARY DESIGN.pdf43354445t6556t5656
PDF
intro_to_rust.pptx_123456789012446789.pdf
PDF
Urban Design Final Project-Context
PPTX
CLASS_11_BUSINESS_STUDIES_PPT_CHAPTER_1_Business_Trade_Commerce.pptx
PPT
aksharma-dfs.pptgfgfgdfgdgdfgdfgdgdrgdgdgdgdgdgadgdgd
PDF
ART & DESIGN HISTORY OF VEDIC CIVILISATION.pdf
PDF
Architecture Design Portfolio- VICTOR OKUTU
Evolution_of_Computing_Presentation (1).pptx
timber basics in structure mechanics (dos)
2025CategoryRanking of technology university
EDP Competencies-types, process, explanation
robotS AND ROBOTICSOF HUMANS AND MACHINES
Tenders & Contracts Works _ Services Afzal.pptx
WHY_R12 Uaafafafpgradeaffafafafaffff.ppt
Strengthening Tamil Identity A. Swami Durai’s Legacy
VERNACULAR_DESIGN_PPT FINAL WITH PROPOSED PLAN.pptx
Pongal 2026 Sponsorship Presentation - Bhopal Tamil Sangam
THEORY OF ID MODULE (Interior Design Subject)
Chalkpiece Annual Report from 2019 To 2025
Interior Structure and Construction A1 NGYANQI
321 LIBRARY DESIGN.pdf43354445t6556t5656
intro_to_rust.pptx_123456789012446789.pdf
Urban Design Final Project-Context
CLASS_11_BUSINESS_STUDIES_PPT_CHAPTER_1_Business_Trade_Commerce.pptx
aksharma-dfs.pptgfgfgdfgdgdfgdfgdgdrgdgdgdgdgdgadgdgd
ART & DESIGN HISTORY OF VEDIC CIVILISATION.pdf
Architecture Design Portfolio- VICTOR OKUTU

A high-level overview: Defining "design", design in higher education, in industry