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How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals
How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals
How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals
How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals
How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals
How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals
How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals
How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals
How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals
How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals
How an Inbound Marketing Consultant Contributes to the Achievement of Your Goals

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Editor's Notes

  • #3: Many businesses today are struggling to transition their marketing approach to an inbound-based strategy Their existing lead sources are underperforming and they don’t know where to start. Do any of these challenges sound familiar?
  • #4: The world has changed. We’ve all grown tired of being interrupted by unsolicited emails, annoying banner advertisements, and phone calls. As a result, we have developed tools and techniques to help us ignore them. The old school Outbound techniques which "push" information at prospective buyers have become less and less effective The internet age has empowered buyers as never before. People are spending more time than ever researching solutions online before they ever reach out to a person. This means that your online presence is more important than ever. Starting relationships now begin with sharing information, educating and engaging online
  • #5: The CRMSwitch.com website is an example of inbound marketing that has consistently produced results Our website has become a recognized thought leader for CRM and content marketing. It attracts over 200,000 unique visitors each year. With a large library of unique and valuable content, the site is connected to several marketing funnels. This has resulted in the capture of thousands of leads. We know how to attract visitors and build high performing funnels. CRM Switch can do the same for your business.
  • #6: People love content. They read, research and share. The Inbound Marketing funnel helps guide buyers through what’s been termed a "buyer’s journey." CRM Switch helps companies increase their odds of that journey ending with a sale of their product or service by offering right content at the right time to the right people
  • #7: Content is king. It is the fuel that your Inbound Marketing engine needs to run. Well optimized content attracts Informative content generates demand Strategic content creates opportunities to engage Plus it’s shareable and so it’s constantly spreading and working for you
  • #8: An Inbound Marketing Consultant can help your business in number of ways. We typically first look for ways to use content to improve your existing marketing activities such as trade shows, product launches, etc. The biggest benefit tends to be attracting new prospects to your website so they know you exist From there, offers, demonstrations and other techniques can be used to capture sales leads right into your CRM Content marketing is a great way to increase customer wallet share by helping you cross sell and upsell to existing customers One of the most important things that an Inbound Marketing Consultant can do for you is track your results and help you learn what is and is not working—so you can adjust your approach to developing content Finally—education. As you learn more about how content marketing can be used, you’ll foster a culture of content. We'll teach your team about content marketing technologies and best practices.
  • #9: As your Inbound Marketing Consultant, we often serve as the quarterback for content marketing program. CRM Switch will: Coordinate everything from content strategy & writing to publishing & tracking Work with you to develop campaign playbooks. Together we will follow these to achieve your specific goals Provide a team of talented writers to help you create unique and optimized content that attracts solid prospects to your website Help align sales and marketing to create funnels that deliver high quality leads to your CRM
  • #10: One of our customers recently said it best: "If you need more people to find your products or services online, talk to CRM Switch."
  • #11: Our service is tailored to the needs of each client. Each engagement typically includes: A monthly Strategy and Planning session for content planning and performance reporting Content Development which is the actual development and publishing of content Reputation Management & Social media management which both consist of posting regular fresh content to these important communication channels
  • #12: For more information, visit us at https://crmswitch.com